Weitere ähnliche Inhalte Ähnlich wie The Truth About Mobile-First Indexing #MozCon 2017 (20) Mehr von MobileMoxie (11) The Truth About Mobile-First Indexing #MozCon 20179. WHAT IS FIRST?
A Level of Sequence or
Prioritization!
Not an Exclusion of
Other Content!
25. WHO IS ON FIRST?
Offline
FirstMobile
First
@SUZZICKS
26. WHO IS ON FIRST?
Offline
FirstMobile
First AI
First
@SUZZICKS
27. WHO IS ON FIRST?
Offline
FirstMobile
First AI
First
@SUZZICKS
Voice
First
28. WHO IS ON FIRST?
Offline
FirstMobile
First AI
First
@SUZZICKS
Voice
First
All Essentially the Same Thing
31. APP & WEB ARE PRESENTATION LAYERS FOR DATA
Any Company’s
Cloud Hosted Data & Applications
@SUZZICKS
#DeviceIndependence
32. APP & WEB ARE PRESENTATION LAYERS FOR DATA
Any Company’s
Cloud Hosted Data & Applications
@SUZZICKS
33. WHY ARE AMP, PWA’S,
APIS, DATABASES &
JSON-LD RELEVANT HERE?
@SUZZICKS
34. CONTENT & DESIGN ARE
COMPLETELY SEPARATE
WHY ARE AMP, PWA’S,
APIS, DATABASES &
JSON-LD RELEVANT HERE?
@SUZZICKS
54. FEEDS THAT RANK WELL IN GOOGLE
Movie Times Shopping Sports Scores Weather
55. FEEDS THAT RANK WELL IN GOOGLE
Movie Times Shopping Sports Scores Weather Exchange Rates
66. INSTANT APPS & DEEP LINKS
• Dynamic Deep Links Allow
the App Content to Rank &
Index
• Instant Apps Saved in 5K
Bundles
68. JSON SCHEMA CAN BE ASSOCIATED WITH:
DatasetsApp
Association Files
PWA
Service Workers
Head of HTML
@SUZZICKS
69. GOOGLE ALLOWS YOU TO MARK-UP YOUR DB
Dataset Instructions for Schema:
https://developers.google.com/search/docs/data-types/datasets
http://bit.ly/dataset-markup
@SUZZICKS
76. JSON LD SCHEMA CAN BE ASSOCIATED WITH:
Databases
App
Association Files
@SUZZICKS
• ServiceWorker
86. IMESSAGE APPS = APP PLUGINS
OpenTable Giphy Weather Channel ShazamTinder
@SUZZICKS
98. APIS MAKE DATA COLLECTION EASIER
API = Application program interface
(API) is a set of routines, protocols,
and tools for building software
applications. An API specifies how
software components should
interact.
@SUZZICKS
100. APIS FOR OS-LEVEL INTEGRATION
iCloud Account
& Local Storage
Google Account &
Local Storage
@SUZZICKS
NSUserActivity &
CoreSpotlight APIs
Firebase App
Indexing APIs
101. PUBLIC & PRIVATE APP INDEXING
VS.
@SUZZICKS
NSUserActivity &
CoreSpotlight APIs
Firebase App
Indexing APIs –
Marked Private
App Association
File & Web
Markup
102. PUBLIC & PRIVATE ENGAGEMENT & CACHING
App Association
File & Web
Markup
NSUserActivity &
CoreSpotlight APIs
Firebase App
Indexing APIs –
Marked Private
@SUZZICKS
109. AI & BIG DATA
LET GOOGLE
GENERATE
STATIC
CONTENT &
SOFTWARE/
APPS TO RANK
IN POSITION
ZERO OF SERPS