This document discusses Google's shift towards mobile-first indexing. It explains that mobile is changing how people access information and search, requiring Google to index content in new ways beyond traditional URLs. This includes indexing content from apps, Google Assistant actions, cloud data feeds and more. It also provides recommendations for how websites can prepare for mobile-first indexing, such as making sites mobile-friendly, adding structured data, ensuring content is crawlable, and testing mobile search visibility.
11. “Google has been a proponent of AI
and machine learning for a while.
Google Home is the first part of what
is likely to be the future of Google:
On-demand access to personalized
information.”
- Brandon Vigliarolo
12. “Google unveiled its latest
smartphone in October 2016, and at
the event Google CEO Sundar Pichai
said Google believes the tech world is
shifting from a "mobile-first to AI-
first" focus. That alone is enough to
see why Google Home matters: It's
the first step in Google's transition to
life as an AI company.”
- Brandon Vigliarolo
50. How Do We Index The World
Without URLs?
So How
will
Things
Get
Indexed?
51. How Do We Index The World
Without URLs?
Firebase Dynamic
Links are links that
work the way you
want, on multiple
platforms, and
whether or not
your app is already
installed.
With Dynamic
Links, your users
get the best
available
experience for the
platform they
open your link on.
Jan 25, 2017
So How
will
Things
Get
Indexed?
52. Dynamic Links in the Wild:
Business Locations
GoogleMyBizLocations
Images
KnowledgeGraph
20% of Mobile Search Uses Voice http://searchengineland.com/google-reveals-20-percent-queries-voice-queries-249917
A lot of this stuff is being accessed by voice or through apps that communicate with other technology.
The Assistant also works across multiple devices, so users can access data from Google Home on their Pixel phone.
http://blogs-images.forbes.com/janakirammsv/files/2016/11/Google-Assistant.png
Google Resources/90%
http://routenote.com/blog/wp-content/uploads/2016/10/google-home-google-assistant.jpg
http://lh3.googleusercontent.com/XuvB5aJiVv_R6u3aXmDVLZQfZx-l5ZZzvN18zfCeuVi1V_-oZnas5RzT1iDWqEF0Pg
Not every company needs a website – Especially Small Busineses
https://cnet2.cbsistatic.com/img/SHZ8FFUzL_L-xy72MV9hUk4fNSg=/fit-in/770x578/2016/11/01/4aca9d9b-40cb-44c7-8421-e1fad335ea87/google-home-assistant-services.jpg
http://blogs-images.forbes.com/aarontilley/files/2016/10/amazonechogooglehome-square-1080px-v3b_1024.jpg?width=960
It was only a matter of time; Amazon has allowed you to do this through its own Alexa voice assistant since July. Google doesn’t have a huge cohesive marketplace like Amazon, but on the other hand, accepting orders from a much wider swath of retailers could offer customers greater variety.
Google says it plans on enabling purchasing for “other apps and services” in the coming months. No word on if the feature will arrive for the Google Assistant on other devices.
https://thenextweb.com/google/2017/02/16/can-now-buy-stuff-google-home/#.tnw_ab2oYFyi