Emily Grossman speaks about apps impact on local-mobile searches at Zenith in Duluth in 2016. Topics in this presentation include, but are not limited to: - Google Ranking App Screens (Deep Links) - User Generated Content - Social Media on Apps vs Web - Location Targeting Advertising

1. Looking Beyond
Website Competition:
How Apps Impact
Local-Mobile
Searches
@goutaste Emily Grossman | MobileMoxie

2. Time Spent on iOS and Android Connected Devices
Social Apps
32%
Gaming Apps
32%
Other Apps
22%
People spend as
much time in the
Facebook APP as
they do on mobile
websites
@goutaste Emily Grossman | MobileMoxie

3. App Single Apps Universal App Pack
Google Ranking Whole Apps
@goutaste Emily Grossman | MobileMoxie

4. Rankings Differ
Between
Android & iOS
App Pack on Android But Not iOS!
@goutaste Emily Grossman | MobileMoxie

5. Know Your
Competitors Per
Device, OS & Location
Test on Multiple Devices Or Use A
Local-Mobile Search Simulator
@goutaste Emily Grossman | MobileMoxie

6. bit.ly/mobile-search-simulator

7. Google Ranking App Screens (Deep Links)
@goutaste Emily Grossman | MobileMoxie

8. Social Apps Are Ranking in Local Searches
@goutaste Emily Grossman | MobileMoxie

9. Your Competitors Could Be Benefiting From This
@goutaste Emily Grossman | MobileMoxie

10. User-Generated Content Can Rank
@goutaste Emily Grossman | MobileMoxie

11. Hashtags Can Get Pinterest Content to Rank
@goutaste Emily Grossman | MobileMoxie

12. How is Social Media
Different on Mobile
Apps and Websites?
@goutaste Emily Grossman | MobileMoxie

13. Social Media Platforms
Have App & Web Versions
Social Apps and Social Web
Can Have Different UX!
@goutaste Emily Grossman | MobileMoxie

14. App App WebWeb
Different
Image
Layout
@goutaste Emily Grossman | MobileMoxie

15. App App WebWeb
Different
Button
Layout
Different
Image
Layout
@goutaste Emily Grossman | MobileMoxie

16. App App WebWeb
Different
Content
Different
Button
Layout
Different
Image
Layout
@goutaste Emily Grossman | MobileMoxie

17. Opening a Link on Facebook Web
@goutaste Emily Grossman | MobileMoxie

18. Opening a Link on Facebook APP
@goutaste Emily Grossman | MobileMoxie

19. Opening a Link on Facebook APP
@goutaste Emily Grossman | MobileMoxie

20. Opening a Link on Facebook APP
@goutaste Emily Grossman | MobileMoxie

21. Opening a Link on Twitter APP
@goutaste Emily Grossman | MobileMoxie

22. Opening a Link on Twitter APP
@goutaste Emily Grossman | MobileMoxie

23. Don’t Share on Social Unless It Works on Mobile
(Apps and Web!)
@goutaste Emily Grossman | MobileMoxie

24. Don’t
PROMOTE On
Mobile If It
Doesn’t Work
On The Social
Browser
@goutaste Emily Grossman | MobileMoxie

25. Meta-
Viewport
Issues are
Common
@goutaste Emily Grossman | MobileMoxie

26. Opens in
Twitter
Browser
@goutaste Emily Grossman | MobileMoxie

27. Opens in
Twitter
Browser
Twitter
Browser
Broke the
Meta-
ViewPort
Settings
for Page

@goutaste Emily Grossman | MobileMoxie

28. Opens in
Twitter
Browser
Twitter
Browser
Broke the
Meta-
ViewPort
Settings
for Page

No help
for the
Android
Folks

@goutaste Emily Grossman | MobileMoxie

29. Leapfrogging Local
Business on Mobile
Social: Targeting
Nearby Customers
@goutaste Emily Grossman | MobileMoxie

30. Create Passive Intent with Facebook Beacons
https://www.facebook.com/business/a/facebook-bluetooth-beacons
@goutaste Emily Grossman | MobileMoxie

31. Create Passive Intent with Facebook Beacons
https://www.facebook.com/business/a/facebook-bluetooth-beacons
@goutaste Emily Grossman | MobileMoxie

32. Emily Grossman | MobileMoxie

33. Emily Grossman | MobileMoxie
Menu
Items
Events
UGC
@goutaste

34. Emily Grossman | MobileMoxie
Passive Use Case
@goutaste

35. Emily Grossman | MobileMoxie
Creates Intent!
@goutaste

36. Incentivize Check-Ins
@goutaste Emily Grossman | MobileMoxie

37. Active FB Location Targeting:
Advertisements
@goutaste Emily Grossman | MobileMoxie

38. beta
@goutaste Emily Grossman | MobileMoxie

39. Leapfrogging Local
Business on Mobile
- Beyond Google
Search & Social
@goutaste Emily Grossman | MobileMoxie

40. Optimize GMB for Google Now & Now on Tap
@goutaste Emily Grossman | MobileMoxie

41. Optimize GMB for Google Now & Now on Tap
@goutaste Emily Grossman | MobileMoxie

42. Optimize GMB for Google Now & Now on Tap
Optimized!
@goutaste Emily Grossman | MobileMoxie

43. Optimize for iOS 9 Searches
SPOTLIGHT SAFARISIRI
@goutaste Emily Grossman | MobileMoxie

44. Appear in Spotlight and Safari Results
Leverage Apple Search & Apple Maps
https://mapsconnect.apple.com

45. Leverage Apple Search Contacts
@goutaste Emily Grossman | MobileMoxie

46. Mobile Local PPC
Mobile AdWords Extensions:
 Apps
 Calls
 Locations
 Reviews
 Sitelinks
 Callouts
 Consumer Ratings
 Previous Visits
 Seller Ratings
@goutaste Emily Grossman | MobileMoxie

47. Mobile Local Sponsored Results
@goutaste Emily Grossman | MobileMoxie

48. Location Extensions =
Ads in Google Maps & Local Finder

49. SoLoMo Marketer’s To-Do List
@goutaste Emily Grossman | MobileMoxie
 Check your mobile-local Google
search results for apps!
 Know which social apps are ranking
 Know which competitors are ranking
 Leverage owned content and user-
generated social media content for
better rankings
 Check your website in social browsers
 Facebook
 Twitter
 Pinterest

50. SoLoMo Marketer’s To-Do List
@goutaste Emily Grossman | MobileMoxie
 Attract customers with Facebook
beacons
 Use Facebook Wifi for more check-
ins
 Check your business on Google Now
and Google Now on Tap
 Optimize for iOS 9 searchers with
Apple Maps
 Give Mobile PPC a shot!

51. Emily Grossman
@goutaste
www.mobilemoxie.com
2 Months Free Code:
ZENITH
facebook.com/mobilemoxie
@mobilemoxie
Thank You!