La France est-elle le cancre du marketing mobile ? Retrouver la présentation de la Keynote et de la table ronde avec Greg Stuart, MMA Global, Thomas Husson, Forrester, Jacques Tchenio, ComScore, Martin Jaglin, MMA France, Luc Vignon, SFR. Après New-York, Pékin, Londres et Singapour, le MMA Forum s’est installé pour la première fois à Paris le 5 décembre dernier. Cet événement n’aurait pas pu avoir lieu sans la confiance de nos partenaires : Solocal Group, Havas Media / Mobext, SFR Régie, Millennial Media et Sofialys. Le succès du Forum a par ailleurs été assuré par la qualité reconnue des différents intervenants.

1. 09H30
10H15
LA FRANCE EST-ELLE LE CANCRE DU MARKETING MOBILE ?
MMA Forum Paris – 5.12.2013

2. MMA Forum Paris – 5.12.2013

3. The
Transformation
al Power
of Mobile
Greg Stuart
CEO, Mobile Marketing
Association
5 December 2013
MMA Forum Paris – 5.12.2013

4. MMA Forum Paris – 5.12.2013

5. MMA’s Positioning on Mobile:
Nothing gets a marketer
closer to consumers
than mobile. Nothing!
MMA Forum Paris – 5.12.2013

6. MMA Forum Paris – 5.12.2013

7. How Do Marketers See Value
of Mobile?
68% said mobile is best to transform business models.
72% believe mobile builds ROI
80% believe mobile is critical to their careers
85% of respondents said mobile is the gateway to new
markets and audiences
MMA Forum Paris – 5.12.2013

8. Mobile offers access to the next one
billion consumers
Nothing has the reach that mobile does
Mobile
6.8 Billion
TV
4.2 B
Internet
2.7 B
Source: IDATE according to Pay TV October 2009; ITU World Telecommunication /ICT Indicators database 2013; Principles and Recommendations for Population and Housing Censuses Revision 2, Department of Economic and Social Affairs,United
Nations Statistics Division, 2008; Demographic Yearbook, Population Censuses' Datasets (1995 - Present), United Nations Statistics Division. Accessed on 2 October 2011; TABLE 3. WEIGHTED AND UNWEIGHTED COUNTS OF MARCH 2010, Current
Population Survey, 2010 Annual Social and Economic (ASEC) Supplement, U.S. Census Bureau. Accessed on 2 October 2011; "Censo Demográfico 2010". IBGE. Retrieved 2012-04-09; Private households by Household Type, Measurement, Country and
Year,UNECE Statistical Division. Accessed on 2 October 2011; "Censo 2010 Argentina". INDEC. Retrieved 2012-04-09; "Nepal Census 2011". Central Bureau of Statistics (Nepal). Retrieved 6 March 2012.; "CUADRO 11.10: Hogares, Por Número De Personas
En El Hogar, Según Área Urbana-rural Y Número De Piezas Que El Hogar Usa Exclusivamente Como Dormitorio" (in Spanish). Instituto Nacional de Estadísticas. Retrieved 2 April 2013.;
MMA Forum Paris – 5.12.2013

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11. What They Heard
MMA Forum Paris – 5.12.2013

12. And who said Mobile Can’t make an Emotional Connection
MMA Forum Paris – 5.12.2013

13. The Challenge for Marketers:
- Knowing Versus Doing Gap -
MMA Forum Paris – 5.12.2013
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14. Bridging Knowing vs. Doing
How the MMA is Moving the Industry Forward
ROI Insights: SMoX.me
Inspiration: Case Studies
Mobile Creativity – MMA SMARTIES
Education & Events
Best Practices and Standards
MMA Forum Paris – 5.12.2013

15. Truth is:
Every Moment is Mobile
Each Engagement is an Opportunity
Each Connection is a Potential Customer
Each Sale is a Gateway to Loyalty
MMA Forum Paris – 5.12.2013

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19. Royaume-Uni
Source: comScore MobiLens™ - Data based on 3 month moving average to March 2013
MMA Forum Paris – 5.12.2013

20. Royaume-Uni
Source: comScore MobiLens™ - Data based on 3 month moving average to March 2013
MMA Forum Paris – 5.12.2013

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22. Allemagne
MMA Forum Paris – 5.12.2013

23. Allemagne
Source: comScore MobiLens™ - Data based on 3 month moving average to March 2013
MMA Forum Paris – 5.12.2013

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25. France
Source: comScore MobiLens™ - Data based on 3 month moving average to March 2013
MMA Forum Paris – 5.12.2013

26. France
Source: comScore MobiLens™ - Data based on 3 month moving average to March 2013
MMA Forum Paris – 5.12.2013

27. Italie
Source: comScore MobiLens™ - Data based on 3 month moving average to March 2013
MMA Forum Paris – 5.12.2013

28. Italie
Source: comScore MobiLens™ - Data based on 3 month moving average to March 2013
MMA Forum Paris – 5.12.2013

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30. Espagne
Source: comScore MobiLens™ - Data based on 3 month moving average to March 2013
MMA Forum Paris – 5.12.2013

31. Espagne
Source: comScore MobiLens™ - Data based on 3 month moving average to March 2013
MMA Forum Paris – 5.12.2013

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33. Un retard sur les investissements digitaux
Part du digital dans les dépenses plurimédia
(dépenses nettes)
MMA Forum Paris – 5.12.2013

34. Un retard sur les investissements digitaux
Taux de pénétration
des nouveaux terminaux (2012)
Part du digital dans les
dépenses plurimédia
MMA Forum Paris – 5.12.2013
(dépenses nettes)

35. Une croissance annuel de 30% sur le mobile
Evolution des investissement
mobiles en France
(Search & Display, en €M)
Part des terminaux dans les
dépenses de display en France
MMA Forum Paris – 5.12.2013

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37. Mais un média qui reste sous-investit
Part des audiences et investissements
publicitaires mobiles
MMA Forum Paris – 5.12.2013

38. Un retard qui se traduit également sur le mobile
Part du mobile dans les dépenses
digitales par pays
MMA Forum Paris – 5.12.2013

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40. Un retard qui se traduit également sur le mobile
Investissement en publicité mobile
par utilisateur Internet mobile (2012)
Source : Emarketer dec 2012
MMA Forum Paris – 5.12.2013