The document discusses recommendations for three organizations - an academic medical center, a health insurance company, and a business university - to improve operations and better serve customers through mobile applications by addressing issues like outdated websites, lack of branding, and absent app strategies. It also questions whether the reader wants to take advantage of mobile apps and have an app strategy in place to address common questions around developing a mobile presence.

5. Academic Medical Center
Medical Services/Research
• Admin overload
• Scarce resources
• Disconnect between IT Dept and Medics
• No app strategy
• Cost cutting
• Aging population
• Rising Healthcare costs
Recommendations
• Communication made easier
• Advanced Patient Care
• Doctors made more productive
• Information for management

6. Achmea
Health Insurance
• Dynamic website - mobile Incompatible
• Brand Awareness Opportunity
• Staying in the game, Adding value and Building Relationships
• No other insurance providers in NL have an app
• Future generation expectations
Recommendations
• Making claims
• Viewing and updating health insurance details
• Viewing the health cover policy details and updating contact details
• Finding the nearest healthcare centre

7. Nyenrode Business University
Education
• Currently no Mobile Apps
• Considerable focus on new technologies
• Internationalize its brand image
Recommendations
• Prospective Students: Nyenrode Stories, Nyenrode News,
• Current Students: Grades, Survey, Schedule, Attendance, etc.
Benefits
• Put NBU on the forefront of global educational institutes
• Reach to prospective students all around the globe

14. Do YOU want to take advantage of Mobile App revolution?
Do YOU have an App strategy?
Do YOU have the answers for App Strategy questions?

15. Class of International MBA 2011