Presentation of mobtzu (Jerry Lieveld)during Mobile Convention Amsterdam.

1. embracing
mobile
experiences
in your
business
@jerrylieveld
@mobtzu
mobile apps for brands

2. see the movie on youtube http://bit.ly/hqJGNV
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3. we create, produce and promote
APPS & GAMES for BRANDS

4. that are useful, easy to use, desirable,
consistent, have a purpose and are playful
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5. on iphone, ipad, google android,
Vital
blackberry

6. mob
mobile apps for brands

7. there are over
10.900.000.000
apps downloaded until jan 2011
*Source: IDC
Jan’11
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8. 77.000.000.000
apps downloaded in 2014
*Source: IDC
2011
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9. mobile entertainment market grows 15% to
38.000.000.000
dollars in 2011
*Source: Juniper Research
March’11
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10. 31% android, 30% rim, 20% ios
71%
of apps is downloaded on ios
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11. 86%
mobile users use their device while watching TV
Source: Nielsen (june 2011)
N=8.394 US 13-64 yr
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12. 69%
use their device while shopping
Source: Compete quarterly smartphone report, Jan 2010
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13. 1.context
mobile 2.social
3.geolocation
4.remote control
5.helps you remember things
6.part of an ecosystem
7.user experience
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14. user 1.presentation - visual design
experience
2.tasks - how it works
3.infrastructure - technology
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15. context
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16. context 1.variable environment
2.constant partial attention
3.interruptions / distractions
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17. context 1.on the go
2.lean back
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18. context 1.limited text input
2.multitasking can be challenging
3.it’s easy to get lost
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19. 1.business sense
2.user benefits
native & web 3.target audience
4.information
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20. design 1.design for mobile first
2.context aware
3.useful, usable, desirable
4.delight, playful
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21. mobtzu strategic mobile framework
Why is it needed:
- strategic focus: drive activities that benefit your portfolio/brand
- consumer driven: align activities with consumer insights - relevance
- decision support: a consistent approach to selecting opportunities
- ongoing improvement: measurement of all initiatives to drive learning
and future improvement
- it’s new territory: apps and mobile landscape is taking off - a plan is needed!
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22. mobile process Why is does mobile matter for your business?
Brand objectives?
Business Business constraints (time/budget)
Where should we focus?
objectives Exceeding service / Entertainment
How did they do? What are people doing with their apps and devices?
What can we learn for next time? Evaluation Insights What needs and wants do they have?
When to plan for an update When can we be relevant?
How are we doing?
How visible are we? Launch Concept Where can your apps align with these needs?
Opportunities Which insights present the best opportunities?
How are we reviewed?
When can these concepts be executed?
What platforms and how delivered to market?
Which markets? Planning Concept How do we achieve the best user experience while
How will they be measured? aligning with business objectives and insights?
Production Design how do we bring delight and be playful
How will they be promoted?
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23. 1. focus on needs of the user
embrace 2. understand the medium
3. embrace rapid change
4. who owns mobile in your
organisation
5. identify the stakeholders
6. technology can guide
7. be playful
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24. be playful
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25. thank
you
jerry lieveld
founder & md @mobtzu
jerry.lieveld@mobtzu.com
find us on twitter: @jerrylieveld / @mobtzu
linkedin.com/in/jerrylieveld
www.mobtzu.com
mobile apps for brands