Mobile video ads have been growing steadily for years. Video views on smartphones have increased by 55% year-on-year, according to a Yahoo study. 95% of millennials watch videos on phones at least once per week. No longer can brands just quickly create a video and pop it up on youtube, plug it into AdWords for mobile and be done with it. You need to be creating video campaigns designed for mobile. For many, videos will be the window into your brand. Sometimes it is best if you design videos specifically for mobile. This slideshare offers a few tips.

1. ADVERTISING TIPS
MOBILE VIDEO

2. Mobile video ads have been growing steadily for years.
Video views on smartphones have increased by 55% year-
on-year, according to a Yahoo study. 95% of millennials
watch videos on phones at least once per week. No longer
can brands just quickly create a video and pop it up on
youtube, plug it into AdWords for mobile and be done with
it. You need to be creating video campaigns designed for
mobile. For many, videos will be the window into your
brand. Sometimes it is best if you design videos specifically
for mobile. This slideshare offers a few tips.
Overview

3. Your call to action should have
three parts: what to do, why to do it
and how to do it.
CALL TO ACTION1

4. Some foreshadowing of what is coming
(even just text) is a great and simple way
to start and keep people’s attention.
AN INITIAL
ATTENTION GRABBER
2

5. TALK ABOUT 1 THING3
It can have 20 steps or parts, but focus on the
overall message. It does not have to appeal
to everyone in your audience; specific sells
and very specific sells even more.

6. CLOSE UPS4
It is better to have more close-ups of faces
and objects. People will not be able to see
as much detail in landscape shots when
they are on their mobile phones.

7. After putting the effort into making a
video using these tips, also spend
time strategizing how you will
promoting it. Your marketing team
should design a promotion plan with
your target audience(s) in mind. You
can check out our website
mobileadtrends.com for tips on how
to promote on mobile. Do it well the
first time and you are bound to use it
again for your next video or other
pieces of content.

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