10. YOU SAY
NO TO THE
AUDIENCE
http://www.justjared.com/photo-gallery/1095191/tom-cruise-kids-soccer-game-16/emily-maynard-jef-holm-split/
11. YOU SAY
NO TO
SHOPPING
Research that starts on
smartphones leads to purchase
across channels:
37% > purchased via computers
32% > purchased offline
Google
http://www.prweb.com/releases/2012greenstackdining/10holidayshopping/prweb10050418.htm
12. YOU SAY
NO TO
M-HEALTH
http://fotisliarokapis.blogspot.se/2010/10/mobile-health-monitoring.html
13. YOU SAY NO TO
IMMIGRANTS
http://bakgatan.se/forum3/viewtopic.php?f=6&t=899
14. YOU SAY NO TO
PEOPLE IN NEED
http://blogs.app.com/inthemoney/2011/03/15/wegmans-announces-check-out-program-for-japan-relief/
15. YOU SAY NO TO
PRODUCTIVITY AND
EFFICIENCY
http://yearofstina.files.wordpress.com/2009/05/onsdag-27-kontor_panorama1-w1200.jpg
17. I THINK THIS GUY IS ON
THE RIGHT TRACK
“I want us to ask ourselves every day, how are we using
technology to make a real difference in people’s lives.”
President Barack Obama, 2012
18. THE DIGITAL GOVERNMENT
Enable the American people and an increasingly mobile workforce
to access high-quality digital government information and services
anywhere, anytime, on any device.
21. content first? flexible
mobile version?
location
responsive
web design or
cms?
specific sites?
mobile
based? mobile first? context?
situational
awareness? users first?
cross-platform? organisation?
29. OBAMA VS.
ROMNEY
Romney
A fraction of the full site
Simple but hidden navigation
Light
Obama
No link to full site
Complex navigation
Long pages
Heavy
Evaluation by Brad Frost
37. THE FUTURE CALLED...
AND WANTS YOU TO
KNOW THAT YOUR
ADAPTED SERVICE
REQUIRES A
SUPPORTIVE CMS.
GOT ONE?
38. A POSSIBLE PROCESS
Decide on When necessary
strategy
Define usersʼ goals for
interacting with your features,
functions and content. Adapt if
you do not meet those goals. Update CMS based on new
Your future strategy and findings on goals and
information architecture Tag and
package requirements.
should be based on these
goals. content
Content inventory. What
content do you have today,
what needs to be added, how Define goals for
is it tagged and structured? content and pages Prototype and test
Concept
Wireframes Validate and
Analysis and objectives update
Graphics
Development Test & Evaluate
Sprint X
39. MAJOR CHALLENGES
The project: what role should your mobile initiative play
from both short term and long term perspectives? You
might need to plan with different goals in mind.
Your organisation: How do you bridge between
departments? How can you eliminate possible silo
structures. You don’t need a secluded mobile/web team,
you need a vision that everyone contributes to.
Your vision: Mobile first? Content first? Aim for a “future
proof” goal and make sure you take little steps towards that
goal.