Mission Critical Mobile Services: Putting internal processes on the fast track. Michael Eriksson, chief commercial officer, Golden Gekko

1. Mission Critical Mobile Solutions

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Michael Eriksson
Chief Commercial Officer
Twitter: @micheeriksson

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A team of 140+ people that love and breathe mobile.
20+ nationalities across 3 continents.

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More than 150 brands and agencies have put their trust in us.

6. What is ”Mission Critical
Mobile Solutions”?
Mission-critical jobs are those jobs that help the organization maintain or develop its
distinct competitive advantage.
A job’s expected contribution to long-term organizational success
The difference in contribution level between having an average performer and a
high performer in the job is very high.
What is ”Mission Critical jobs” ?
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Source: Wikipedia

7. Mission Critical Mobile
Solutions can be:
The service/product in it self
Customer fronted to support the
service/product
Supporting key functions internally
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8. Is this something new?
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10. My Dog
Social mobile platform for dog
lovers.
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Portfolio

11. Wataniya
Servicing over 40% of mobile
users in Kuwait, in an easy, fun
way that drives awareness of other
services.
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Portfolio
Launch scheduled for February 2013 (English &
Arabic)
Available for iOS, Android, Blackberry & Symbian
Objective is to differentiate from what other
operators are offering as well as increase loyalty
and customer satisfaction

12. O2 Media
Showcase O2 Media's mobile marketing
and advertising services
Central repository for latest presentations
and case studies
Eliminate the need for sales team to travel
with laptops to meetings
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Assumptions: Length of a meeting is 1 hour; 2.5 Meetings per week rounded to 3; Work calendar based on
45 weeks per year; Conversion rate of 10%; Investment based on Meetr ‘Core’ for 50 users
50 sales reps
+30 minutes per day in front of
clients
=
x
3 more meetings / wk
135 more meetings / yr
13 more deals / yr

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27. So what’s a
good service?
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It’s about stickiness.
The illustration to the right shows the
ingredients we bake into our apps to
make them create associations in our
head and hearts as strong and positive
as the smell of mom’s newly baked
cookies. You know the smell, you know
the feeling. It sticks.
User
Experience
Interactivity
Utility
performance
Stickiness

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29. email
mobile
Michael Eriksson
CCO
me@goldengekko.com
+34 667 519 014