Matching the user experience to your brand. James McConnell, User Experience & Interaction Designer, Screen Interaction

3. WTF!

4. WHY?

5. JAMES MCCONNELL
Matching the User Experience to the Brand
Mobile Future Conference, Stockholm
November 28, 2012

6. WE BELIEVE...
We can make people’s lives easier through the
digital products they use.

9. EXPERIENCE &
BRAND PERCEPTION

10. QUESTION:
A: INSANE
B: KILT OPPORTUNITY
C: EXPERIENCE WILL CHANGE BRAND PERCEPTION

11. 1 THING TO REMEMBER
AS WELL AS “THERE WAS A GUY IN A KILT”

12. EXPERIENCE
WILL CHANGE
BRAND PERCEPTION

13. EXPERIENCE
BRAND PERCEPTION BRAND PERCEPTION
?

16. VALUES &
PRINCIPLES AS
DEFINED BY THE
COMPANY

17. BRAND
DEFINITION
COMPANY

18. BRAND AN
DEFINITION INTERACTION
COMPANY TOUCHPOINT

19. BRAND AN BRAND
DEFINITION INTERACTION PERCEPTION
COMPANY TOUCHPOINT PERSON

20. BRAND AN BRAND
DEFINITION INTERACTION PERCEPTION
COMPANY TOUCHPOINT PERSON

21. AN INTERACTION CREATES UX BRAND AND UX
TOUCHPOINTS PERSONAL EMOTIONS

22. AN INTERACTION CREATES UX BRAND AND UX
TOUCHPOINTS PERSONAL EMOTIONS

23. AN INTERACTION CREATES UX BRAND AND UX
TOUCHPOINTS PERSONAL EMOTIONS

24. AN INTERACTION CREATES UX BRAND AND UX
TOUCHPOINTS PERSONAL EMOTIONS

25. AN INTERACTION CREATES UX BRAND AND UX
TOUCHPOINTS PERSONAL EMOTIONS

26. AN INTERACTION CREATES UX BRAND AND UX
TOUCHPOINTS PERSON

27. HOW TO GET TO THE HAPPY PLACE?
FOCUS ON THEIR NEEDS AND
DESIRES AND PROVIDE VALUE.

31. INVEST IN UX DESIGN

32. INVEST IN UX DESIGN

33. USER EXPERIENCE
DESIGN

34. WHAT IS UX DESIGN THEN?

35. BUSINESS USER
NEEDS UX NEEDS

36. UX CAKE
EMOTIONS
AESTHETICS
LEARNABILITY
USEFULNESS
USABILITY

37. STIMULATE
THE SENSES
SIGHT
SOUND
TOUCH
TASTE
SMELL

38. THE MOBILE
EXPERIENCE
SIGHT
SOUND
TOUCH

39. Drag down to refresh
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40. USER EXPERIENCE
HAPPENS, WITH OR
WITHOUT
UX DESIGN

41. 1. USER ADOPTION

42. CHOOSERS,
NOT USERS

43. HOW CAN YOU FIT INTO PEOPLE’S LIVES,
EVEN CHANGE THEIR BEHAVIOUR?

44. UX CAKE
EMOTIONS
AESTHETICS
LEARNABILITY
USEFULNESS
USABILITY

45. DESIRABLE
USER EXPERIENCE

46. 3 ways

47. STORYTELLING

48. STORYTELLING

49. AUTHENTICITY

50. AUTHENTICITY

51. AUTHENTICITY

52. AUTHENTICITY

53. AUTHENTICITY

54. THE SMALL THINGS

55. THE SMALL THINGS

56. THE SMALL THINGS

57. THE SMALL THINGS

58. YOUR NEXT
UX STEPS?

59. ESTABLISH A
UX CULTURE

61. UX IS NOT THE
ROLE OF ONE
PERSON.
IT IS A
CULTURE.

62. TEST IT YOURSELF

63. TEST IT YOURSELF
RYANAIR VIRGIN ATLANTIC

64. ASK A FRIEND FOR
HELP & ADVISE

65. ASK A FRIEND FOR
HELP & ADVISE

66. we sit here

68. SUMMARY
(OR WHY HE WORE A KILT)

69. SUMMARY
(OR WHY HE WORE A KILT)
1. EXPERIENCE CHANGES BRAND PERCEPTION
2. GIVE THEM A STORY TO TELL
3. BE AUTHENTIC AND HUMAN

70. "Your scientists were so preoccupied with
whether or not they could,
they didn't stop to think if they should."
- from Jurassic Park

71. THANK YOU
James Carl Reza David
www.screeninteraction.com