2. Niclas Ekdahl
Born 1970
Joined MTG 2002
CEO of Viaplay since inception
SVP Pay-TV channels and VOD between 2007-2010,
and Head of Creative Services between 2003-2007
Also previously co-founder of a mobile Internet startup
and Managing Director of an advertising agency
3. Summary
• Aggregating content behind a subscription
• Focus on TV-series, sports and movies - online
• Available on any device
• Focus on full length professional content
• Available in Sweden, Norway, Denmark, Finland,
Russia and Ukraine (as TV Everywhere)
3
4. The entertainment landscape is
changing fast & fundamentally
From physical… to digital… to streaming in the ‘cloud’
Half of physical DVD business vanish in 10 years…
2007
2008
Rental
2009
2010
2011
Retail
Source: Veronis Suhler Stevenson; McKinsey
2012 E
2013 E
2014 E
2015 E
2016 E
5. Nordic OTT subscription landscape
Competition on many fronts
Package
Content
Strength
High
Low
Price
5
Low
High
6. One subscription – any device
Smart phones
Tablets
PC/Mac
Smart TV-sets
6
Game consoles
TV set-top boxes
OTT STB
7. 2 target groups
GENERAL BROADBAND POPULATION
Core urban age 20-40 with video
centric online behaviour
VIASAT LINEAR SUBSCRIBER BASE
Getting access to Viaplay as
a “TV Everywhere” product
8. US studio deal overview in
Nordic region
Studio 2 - Disney
Studio 1 - Fox
Studio 2 - Paramount
CMore
Viaplay
Studio 1 - Sony
Netflix
Studio 1 - Warner
Studio 3 – NBC Universal