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the global communications cloud
Bridging the gap between Telco and OTT
Craig Marshall-Nicholls
Senior Director, Product Marketing

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speak
see
chat
find
the global communications
share
play
cloud
learn
work

3.
What is OTT?
OTT e.g. WhatsApp
traditional
Telco revenue
Telco revenue
voice
voice
messaging
messaging
data
data
• Telephone number is your only identity
• Telephone number is one of many identities
• Capability is baked into handsets
• Capabilities are downloaded or preloaded
• Infrastructure provided by Telco
• Infrastructure from 3rd party via Internet
• Vertically integrated service and billing
• Telco provides Internet access, "
communication service is over the top!
Confidential. Jibe Mobile Inc.

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OTT impact on mobile operators
financial
strategic
Ovum, November 2012!
• 2012 - $23bn lost SMS revenue globally
• 2016 - $54bn lost SMS revenue globally!
ARCchart, October 2012! You gotta be in !
• OTT services will account for 8% of all
voice traffic carried over mobile
it to win it!
networks by 2016

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“Be the best OTT” – a valid operator strategy?

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It’s just there, it just works.!
Voice! • Global, cross-operator initiative from GSMA
SMS! • IP evolution of voice and SMS
MMS! • Provided by your network operator, "
interoperable with other networks
Instant messaging! • Powered by telephone numbers
Group chat! • Baked into handsets (like voice and SMS today)
File sharing! • Can reach non-smartphones
IP voice calling! • Also available to download
IP video calling!
Location sharing!
…!

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Implementing these Telco services is hard and SLOW…
over-the-top
mobile networks
• Incumbent / mature (relatively)! • Challengers!
• Independent! • Dependent on consensus!
• Agile! • Dependent on standards!
• Flexible! • Telco-grade requirement!
• Ubiquitous (via Internet)! • Need time to implement & interconnect!

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…but operators have strengths that OTT players lack
over-the-top
mobile networks
• Questionable • Best effort only! • Have paying customers!
business model! • Trusted providers!
• Quality of service!

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There’s a winning combination to be made
over-the-top
mobile networks
• Incumbent / mature! • Have paying customers!
• Independent! • Trusted providers!
• Agile! • Quality of service!
• Flexible!

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Bridging the gap #1 – put Telco-grade comms in any mobile app
Healthcare & telemedicine!
Customer care ! Social & dating!
& advertising!
Education!
Metro PCS joyn client
Mobile multiplayer gaming!
www.aprentica.com!

11.
but…
Germany!
Spain!
USA!
Global footprint
Nov 2012
…what developer is going to build services
that only work on a handful of networks?

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Bridging the gap #2 – take Telco tech to the Internet
pure communications
healthcare
education
enterprise
telemedicine
real-time gaming
social & dating
1:1 chat
group chat
file share
IP voice call
IP video call
low-latency data
instant challenge
the global communications cloud

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pure communications
healthcare
education
enterprise
telemedicine
real-time gaming
social & dating
1:1 chat
group chat
file share
IP voice call
IP video call
low-latency data
instant challenge
“The rate of innovation depends upon"
mind-to-mind latency and bandwidth”
Troed Sångberg, Sony Mobile Communications"
about 1 hour ago

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the global communications cloud
www.jibemobile.com
developer.jibemobile.com
developer.vodafone.com
@jibemobile