Craig Marschall-Nicholls, Senior Director of Product Marketing, Jibe Mobile

1. the global communications cloud
Bridging the gap between Telco and OTT
Craig Marshall-Nicholls
Senior Director, Product Marketing

2. speak
see
chat
find
the global communications
share
play
cloud
learn
work

3. What is OTT?
OTT e.g. WhatsApp
traditional
Telco revenue
Telco revenue
voice
voice
messaging
messaging
data
data
• Telephone number is your only identity
• Telephone number is one of many identities
• Capability is baked into handsets
• Capabilities are downloaded or preloaded
• Infrastructure provided by Telco
• Infrastructure from 3rd party via Internet
• Vertically integrated service and billing
• Telco provides Internet access, "
communication service is over the top!
Confidential. Jibe Mobile Inc.

4. OTT impact on mobile operators
financial
strategic
Ovum, November 2012!
• 2012 - $23bn lost SMS revenue globally
• 2016 - $54bn lost SMS revenue globally!
ARCchart, October 2012! You gotta be in !
• OTT services will account for 8% of all
voice traffic carried over mobile
it to win it!
networks by 2016

5. “Be the best OTT” – a valid operator strategy?

6. It’s just there, it just works.!
Voice! • Global, cross-operator initiative from GSMA
SMS! • IP evolution of voice and SMS
MMS! • Provided by your network operator, "
interoperable with other networks
Instant messaging! • Powered by telephone numbers
Group chat! • Baked into handsets (like voice and SMS today)
File sharing! • Can reach non-smartphones
IP voice calling! • Also available to download
IP video calling!
Location sharing!
…!

7. Implementing these Telco services is hard and SLOW…
over-the-top
mobile networks
• Incumbent / mature (relatively)! • Challengers!
• Independent! • Dependent on consensus!
• Agile! • Dependent on standards!
• Flexible! • Telco-grade requirement!
• Ubiquitous (via Internet)! • Need time to implement & interconnect!

8. …but operators have strengths that OTT players lack
over-the-top
mobile networks
• Questionable • Best effort only! • Have paying customers!
business model! • Trusted providers!
• Quality of service!

9. There’s a winning combination to be made
over-the-top
mobile networks
• Incumbent / mature! • Have paying customers!
• Independent! • Trusted providers!
• Agile! • Quality of service!
• Flexible!

10. Bridging the gap #1 – put Telco-grade comms in any mobile app
Healthcare & telemedicine!
Customer care ! Social & dating!
& advertising!
Education!
Metro PCS joyn client
Mobile multiplayer gaming!
www.aprentica.com!

12. but…
Germany!
Spain!
USA!
Global footprint
Nov 2012
…what developer is going to build services
that only work on a handful of networks?

13. Bridging the gap #2 – take Telco tech to the Internet
pure communications
healthcare
education
enterprise
telemedicine
real-time gaming
social & dating
1:1 chat
group chat
file share
IP voice call
IP video call
low-latency data
instant challenge
the global communications cloud

14. pure communications
healthcare
education
enterprise
telemedicine
real-time gaming
social & dating
1:1 chat
group chat
file share
IP voice call
IP video call
low-latency data
instant challenge
“The rate of innovation depends upon"
mind-to-mind latency and bandwidth”
Troed Sångberg, Sony Mobile Communications"
about 1 hour ago

15. the global communications cloud
www.jibemobile.com
developer.jibemobile.com
developer.vodafone.com
@jibemobile