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Figure 1

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5
Figure 2 - Percentage of users x Mobile activities

6
India
100
90
80
70
60
50
40
30
20
10
0

Japan

South
Korea
Australia

Communication Entertainment

Searching
information

Shopping

Figure 3 Percentage of Users X Regular Activities in Mobile

7

Banking

Business
60
50
40

Smartphone

30

Tablet

20

Laptop

10
0
00:002:59

3:005:59

6:008:59

9:0011:59

12NN14:59

15:0017:59

Figure 4 - Percentage of Users x Time

8

18:0020:59

21:0021:59




9
Watched TV

Listened to radio

Read magazine

Read newspaper

Shop in store

Access net via desktop
0

5

Figure 5 - Media Activities x Percentage of Users

10

10

15

20

25

30

35
Figure 6 - Percentage of Users x Media Activities

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

11
Figure 7 - Percentage of Users x APAC country

12
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Tricia Elamparo
Marketing Manager – Mobext Asia Pacific
+63 9178005490
trish.elamparo@mobext.com

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WHITEPAPER: The Role of Connected Devices in Consumers and Media Habits (APAC version)