Presentation by Norbert Aquende, Microsoft MVP for Windows Phone. Given at MoMo Manila 2011.10.24

1. Mobile
Monetization
Strategies
Norbert Aquende
Microsoft MVP for Windows Phone
@norbs888

2. Mobile Monetization Strategies
Mobile app trends
Common business models
The Windows Phone advantage
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3. Mobile trends
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4. Mobile phone applications in Asia-Pacific to
grow 189% this year
App revenues from paid-for mobile phone apps will hit US$ 871 million in 2011
Demand for mobile applications is set to continue
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5. Asia-Pacific to become the largest
smartphone market by 2012
APAC will overtake Europe, the Middle East and Africa (EMEA) in 2012
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6. IDC Forecast nearly 183 billion annual
mobile app downloads by 2015
 Growth driven by in-app purchasing and freemium apps
 Social networking and location in apps deeply engages more users
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7. Common business
models
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8. What is monetization?
Monetization = making money
Is your mobile app just an app or is it a business?
Can I monetize my mobile app? Is there an opportunity?
Just an app business
countdown checkers notes Foursquare Seesmic Kindle
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9. What is a business model?
A business model is how you create value for your product and (potentially) generate
revenue
Examples of different types of business models in the economy today:
Direct response model Premium model Subscription model Franchise model
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10. Common mobile app business models
Pay per download In-app advertising In-app purchasing
Freemium Subscription service
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11. Pay per download

12. 12 In-app advertising

13. In-app purchasing

14. freemium

15. Service

16. Timing of monetization
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17. Choosing the right strategy
Pick the best monetization strategy for your app
Be open to explore disruptive, non-traditional models
Don’t be afraid of failure
Ensure your user base is large enough before introducing monetization
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18. The Windows Phone
advantage
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19. Discovery and consumption of apps
Windows Phone Marketplace
Start Screen & Live Tiles
Application List
Bing & App Connect
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20. Discovery and consumption of apps
Windows Phone Marketplace
Start Screen & Live Tiles
Application List
Bing & App Connect
#WP7 #MoMoManila @norbs888

21. Discovery and consumption of apps
Windows Phone Marketplace
Start Screen & Live Tiles
Application List
Bing & App Connect
#WP7 #MoMoManila @norbs888

22. Discovery and consumption of apps
Windows Phone Marketplace
Start Screen & Live Tiles
Application List
Bing & App Connect
#WP7 #MoMoManila @norbs888

23. Metro
2011 Peoples Choice Design Award & Best in Show

24. METRO IS OUR DESIGN
ETRO
LANGUAGE. WE CALL IT METRO
BECAUSE IT’S MODERN AND
CLEAN. IT’S FAST AND IN
MOTION. IT’S ABOUT CONTENT
AND TYPOGRAPHY. AND IT’S
ENTIRELY AUTHENTIC.

25. Designer & Developer tools
Take advantage of our panoramic layout
Photoshop templates for conceptualization
Free design & development tools
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26. Publishing to the Windows Phone
Marketplace through App Port
App Port
http://app-exchange.com
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27. Download our developer tools http://create.windowsphone.com
Find out more online http://facebook.com/mywindowsphone
Get yourself a Windows Phone HTC | LG Mobile | Smart Wireless Centres
Questions? Twitter: mention @norbs888 hashtag #wp7
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28. The information herein is for informational purposes only and represents the current view of
Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to
changing market conditions, it should not be interpreted to be a commitment on the part of
Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the
date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO
THE INFORMATION IN THIS PRESENTATION.
© 2011 Microsoft Corporation.
29 All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.