Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
The 2016 Local Search Ranking Factors Study - 2016 MnSearch Summit
1. #SMX #21C3
What Local SEO Ranking Factors Really Matter?
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Reverse Engineering Google’s Local
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2. #SMX #21C3
Making the world a better place
through constructing elegant
hierarchies for maximum code
reuse & extensibility.
We also do SEO for large websites,
national to local brands and
agencies.
About The Company
4. #SMX #21C3
The Quest for the Perfect Local SEO Ranking Factors
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5. #SMX #21C3
A Method To the Madness
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7. #SMX #21C3
For more detailed explanation go to localseoguide.com/local-seo-ranking-factors-methodology/
8. #SMX #21C3
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Great Partners
9. #SMX #21C3
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ORDINAL RANKING FACTORS
10. #SMX #21C3
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CATEGORICAL RANKING FACTORS
11. #SMX #21C3
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Huh?
12. #SMX #21C3
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Reverse Engineering Google’s Local
Search Algorithm
Citations
13. #SMX #21C3
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Citations
14. #SMX #21C3
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Reverse Engineering Google’s Local
Search Algorithm
Links
15. #SMX #21C3
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Reverse Engineering Google’s Local
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Links
16. #SMX #21C3
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ORGANIC ALGO > LOCAL ALGO
17. #SMX #21C3
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Websites Matter A Lot
18. #SMX #21C3
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Location Location Location
19. #SMX #21C3
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Reverse Engineering Google’s Local
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Location Location Location
22. #SMX #21C3
“As the Internet and our
understanding of the Internet have
grown in complexity, the Toolbar
PageRank score has become less
useful to users as a single isolated
metric. Retiring the PageRank
display from Toolbar helps avoide
confusing users and webmasters
about the significance of the
metric.”
Toolbar PageRank
http://www.thesempost.com/google-removing-pagerank-from-toolbar/
23. #SMX #21C3
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Reverse Engineering Google’s Local
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What may not work?
24. #SMX #21C3
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Reverse Engineering Google’s Local
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Meta Keywords Tag?
25. #SMX #21C3
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Search Algorithm
Meta Keywords Tag?
26. #SMX #21C3
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So many choices, so little time!
27. #SMX #21C3
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Reverse Engineering Google’s Local
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Prioritize Investment
29. #SMX #21C3
Interested in More? Check these out!
Local Search Ranking Factors Survey
Organic Search Ranking Factors
Moz
Search Metrics
Backlinko
The Art of SEO 4th Edition
31. #SMX #21C3
Check out the whole study at localseoguide.com/2016-local-seo-ranking-factors/
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Hinweis der Redaktion
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# of structured citations, average da of structured citations, average pa of structure citations, total mentions.
# of structured citations, average da of structured citations, average pa of structure citations, total mentions.
Link metrics were tops. Proprietary link metrics, google link metrics, link counts, anchor text, ip addresses, etc
Link metrics were tops. Proprietary link metrics, google link metrics, link counts, anchor text, ip addresses, etc
This slide covers the discussion of what I wanted to do
Websites still matter. Is it mobile friendly? Do you have keywords in your title tags? Since links are so critical, you have content to help you get them right? Since links matter it’s likely internal links matter, what about those?
Page speed,
This slide covers the discussion of what I wanted to do
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This slide covers the discussion of what I wanted to do