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#SMX #21C3
What Local SEO Ranking Factors Really Matter?
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Reverse Engineering Google’s Local
Search Algorithm
#SMX #21C3
 Making the world a better place
through constructing elegant
hierarchies for maximum code
reuse & extensibility.
 We also do SEO for large websites,
national to local brands and
agencies.
About The Company
#SMX #21C3
Obligatory Client Slide
#SMX #21C3
The Quest for the Perfect Local SEO Ranking Factors
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Reverse Engineering Google’s Local
Search Algorithm
#SMX #21C3
A Method To the Madness
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Reverse Engineering Google’s Local
Search Algorithm
#SMX #21C3
A Method To the Madness
#SMX #21C3
For more detailed explanation go to localseoguide.com/local-seo-ranking-factors-methodology/
#SMX #21C3
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Reverse Engineering Google’s Local
Search Algorithm
Great Partners
#SMX #21C3
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
ORDINAL RANKING FACTORS
#SMX #21C3
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
CATEGORICAL RANKING FACTORS
#SMX #21C3
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Huh?
#SMX #21C3
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Citations
#SMX #21C3
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Citations
#SMX #21C3
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Links
#SMX #21C3
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Links
#SMX #21C3
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
ORGANIC ALGO > LOCAL ALGO
#SMX #21C3
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Websites Matter A Lot
#SMX #21C3
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Location Location Location
#SMX #21C3
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Location Location Location
#SMX #21C3
What about GMB?
#SMX #21C3
What about GMB?
#SMX #21C3
 “As the Internet and our
understanding of the Internet have
grown in complexity, the Toolbar
PageRank score has become less
useful to users as a single isolated
metric. Retiring the PageRank
display from Toolbar helps avoide
confusing users and webmasters
about the significance of the
metric.”
Toolbar PageRank
http://www.thesempost.com/google-removing-pagerank-from-toolbar/
#SMX #21C3
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
What may not work?
#SMX #21C3
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Meta Keywords Tag?
#SMX #21C3
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Meta Keywords Tag?
#SMX #21C3
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
So many choices, so little time!
#SMX #21C3
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Prioritize Investment
#SMX #21C3
>>>
>>>
LocalSEOGuide.com
#SMX #21C3
Interested in More? Check these out!
Local Search Ranking Factors Survey
Organic Search Ranking Factors
Moz
Search Metrics
Backlinko
The Art of SEO 4th Edition
#SMX #21C3
Coming Soon
#SMX #21C3
Check out the whole study at localseoguide.com/2016-local-seo-ranking-factors/
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The 2016 Local Search Ranking Factors Study - 2016 MnSearch Summit

  • 1. #SMX #21C3 What Local SEO Ranking Factors Really Matter? TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm
  • 2. #SMX #21C3  Making the world a better place through constructing elegant hierarchies for maximum code reuse & extensibility.  We also do SEO for large websites, national to local brands and agencies. About The Company
  • 4. #SMX #21C3 The Quest for the Perfect Local SEO Ranking Factors TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm
  • 5. #SMX #21C3 A Method To the Madness TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm
  • 6. #SMX #21C3 A Method To the Madness
  • 7. #SMX #21C3 For more detailed explanation go to localseoguide.com/local-seo-ranking-factors-methodology/
  • 8. #SMX #21C3 TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Great Partners
  • 9. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm ORDINAL RANKING FACTORS
  • 10. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm CATEGORICAL RANKING FACTORS
  • 11. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Huh?
  • 12. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Citations
  • 13. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Citations
  • 14. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Links
  • 15. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Links
  • 16. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm ORGANIC ALGO > LOCAL ALGO
  • 17. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Websites Matter A Lot
  • 18. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Location Location Location
  • 19. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Location Location Location
  • 22. #SMX #21C3  “As the Internet and our understanding of the Internet have grown in complexity, the Toolbar PageRank score has become less useful to users as a single isolated metric. Retiring the PageRank display from Toolbar helps avoide confusing users and webmasters about the significance of the metric.” Toolbar PageRank http://www.thesempost.com/google-removing-pagerank-from-toolbar/
  • 23. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm What may not work?
  • 24. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Meta Keywords Tag?
  • 25. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Meta Keywords Tag?
  • 26. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm So many choices, so little time!
  • 27. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Prioritize Investment
  • 29. #SMX #21C3 Interested in More? Check these out! Local Search Ranking Factors Survey Organic Search Ranking Factors Moz Search Metrics Backlinko The Art of SEO 4th Edition
  • 31. #SMX #21C3 Check out the whole study at localseoguide.com/2016-local-seo-ranking-factors/ TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX

Hinweis der Redaktion

  1. This slide covers the discussion of what I wanted to do
  2. This slide covers the discussion of what I wanted to do
  3. This slide covers the discussion of what I wanted to do
  4. This slide covers the discussion of what I wanted to do
  5. This slide covers the discussion of what I wanted to do
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  8. # of structured citations, average da of structured citations, average pa of structure citations, total mentions.
  9. # of structured citations, average da of structured citations, average pa of structure citations, total mentions.
  10. Link metrics were tops. Proprietary link metrics, google link metrics, link counts, anchor text, ip addresses, etc
  11. Link metrics were tops. Proprietary link metrics, google link metrics, link counts, anchor text, ip addresses, etc
  12. This slide covers the discussion of what I wanted to do
  13. Websites still matter. Is it mobile friendly? Do you have keywords in your title tags? Since links are so critical, you have content to help you get them right? Since links matter it’s likely internal links matter, what about those?
  14. Page speed,
  15. This slide covers the discussion of what I wanted to do
  16. This slide covers the discussion of what I wanted to do
  17. This slide covers the discussion of what I wanted to do
  18. This slide covers the discussion of what I wanted to do