76. Year plan for client XXX
Business
PR
Onsite
content
Creative
PR Content
Complete promotion of creative
Build out Content for new
creative
Launch and Promote
December
Ongoing PR Outreach and Link buildingSetup data driven PR project
Ongoing business byline/ case study crafting and selling in for links
January February March April May
Onsite content work for all PR/ content campaigns/ news jumps
Setup trade media /advice articles Monthly publishing of and PR work for trade articles
Draft materials for data project Launch project
Awards and competition entries for projects and app
Build out Content for new
creative
Launch and Promote Phase
1
Blogger
targeting
project
Setup blogger /tier 2 engagement
project
Build out all
materials
Launch and
Promote phase
1
Launch and
Promote phase
2
Initial outreach
Launch and
Promote phase
3
90. The answer of course is maybe, as that is
human nature. But with the clear understanding
that friends don't expect friends to run weak
stories, but do appreciate candid feedback.
110. "re your feature on X; would you like to interview Y”
--Explain why they are appropriate
111.
112.
113.
114.
115.
116.
117. PR for onsite content process
Craft Exclusives go live Publish ‘anchor content’ live
on your blog Wider media selling-in Newsletter/
Social/ email marketing
118.
119.
120. Do you think editorial has become more tied
to revenue and traffic in the last 10 years
and if so, how do you feel about that?
121. Traffic pays the bills, so that means you
might cover something clickbaity that you'd
prefer to ignore, and you no longer want to
give away the story in the headline, but overall
quality writing is what keeps people coming
back.
122. I'm writing for a food tech company and I would
say traffic is the main driver. Which does
sometimes affect the quality of the writing, yes.
Clickbait articles are often required.
123. Yep. It's an uncomfortable situation, but we
all want to have a job. That said there's still a
clear distinction that needs to be in place:
advertorials should be well marked as such and
I'd never accept being told to promote a
product/company for advertising benefit.
124.
125.
126.
127.
128. Media database considerations:
•How often is their data updated?
•Search functionality
•Export to CSV?
•UK, USA focused?
•Top industry sectors?