Scalable local search

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MnSearch, The Minnesota Search Engine Marketing Association

Spyder Trap Search Marketing Manager Daniel Hollerung shares tips on how to scale local search across multiple business locations.

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Scalable Local Search
Working with Bulk Listings

Agenda
+ Why should you use bulk listings?
+ What is the process for verification?
+ When/who/where to look for help?

Why should you use bulk listings?
+ Companies adding 10 or more locations
= Restaurants, Hotels, Stores, etc.
+ Easy export to spreadsheet and upload
= Download sample file to use as template
+ Convenient management of listings
= Frequent review of your account made simple

What is the process for verification?
1. Review the Google Places quality guidelines
before entering your business information
2. Create a Google account using an email address
with your business domain
3. Start with this template and fill in as much
information as you can under the required
headers

What is the process for verification?
4. With your formatted spreadsheet, click Import
locations from a file to upload your file
5. Request bulk upload verification to verify your
authority to manage your initial upload
*Unverified listings will not appear on Google Maps
6. Start with a template and fill in as much detail as
you can under the required headers

What is the process for verification?
7. Manage and upload additional listings once
verified, using new spreadsheets or the in-
product upload function
*Duplicate uploads will be merged with your existing listings
! Bulk verification for Places listings can take more
than a week, but errors or quality guideline
violations may delay the process
http://bit.ly/add-10-or-more

When to look for help?
+ PowerListings from Yext
= Consider if you have ≥ 30 listings
= Run the free scan to better understand local footprint

Who can provide help?
+ Neustar Localeze
= Offers one simple interface called Business
Registration Manager (BRM)
= Makes it easy to edit and manage listings

Where to look for help?
+ Places for Business: Product Forums
= Using their help goes a long way
= Engage the community

Let's Connect
twitter.com/DanielHollerung
linkedin.com/DanielHollerung
gplus.to/DanielHollerung

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