13. Repetition commits information
to LONG-TERM MEMORY.
Repetition commits information
to LONG-TERM MEMORY.
Repetition commits information
to LONG-TERM MEMORY.
14. HEY THERE.
I DON’T CARE ABOUT WHAT YOU DO
ALL DAY.
Show me how to move my business
forward
In a way I understand quickly and
easily
And in a way that makes me want toPS – Gimme a count of hits anyway.
30. STATEMENT Landing Page Test Results.
OBSERVATIO
N
Landing Page B had a higher conversion
rate.
INSIGHT
Landing Page B was a significant winner,
likely due to the additional explainer
video.
76. Conversion Results
• 80% of mobile search visitors abandoned our
lead capture form.
• This is potentially due to our search landing
page not being responsive and it totally
sucked.
117. Awesome Presentation BONUS
TIPS!
1. Make changes...slowly
2. Test & refine your presentation
approach
3. Watch a TED Talk
4. Stop & ask yourself…
118.
119. Awesome Presentation BONUS
TIPS!
1. Make changes...slowly
2. Test & refine your presentation
approach
3. Watch a TED Talk
4. Stop & ask yourself…would I like this
crap?
120. Awesome Presentation BONUS
TIPS!
1. Make changes...slowly
2. Test & refine your presentation
approach
3. Watch a TED Talk
4. Stop & ask yourself…would I like this
crap?
I find that a tremendous amount of good data and insightful analysis goes into the void. I hope to help you change that today.
That’s a pretty tall order for us data junkies that just want to create Google Analytics segments and pivot paid search data all day. But, there’s no question that data visualization is one of the most important aspects of our jobs, and we need to get back to the basics.
I want to briefly touch the impact that poorly presented data can have:
I want to talk about takeaways for a second. I hear this term a lot. The way that makes me feel is…eh. It’s like a sign I have in my backyard, where nothing really important happened on that spot in 1782.
So, we’re going to refocus our terminology to insights.
and in your insights, you find your big story. it's always about the story you're trying to tell.
I’m on the edge of my seat with this on.e
The other issue is showing them all at once is like trench coat flashing.
Let's turn this into more of a striptease. One that is safe for work.
This may be one of the most important lessons of the two days, so definitely pay attention.
We're going to use one of the examples I was given. Again, no hard feelings. And remove the extra work that the noise is causing here.