At the MnSearch Snippet #15 event held at Spyder Trap in Minneapolis, MN on July 30th, 2014, Katy Katz presented her slidedeck "Right Conversation, Right Time: How social signals, relevance and timeliness factor into your online success".

1. @imthegirl | #MNSearch
Casse Langford, Sr. Media Planner @space150
!
MNSearch – SEARCH SNIPPETS #15: LINK BUILDING IN 2014
Right Conversation, Right Time
How social signals, relevance and timeliness
factor into your online success

2. @imthegirl | #MNSearch
4 Key Ways Social Signals Inform Search

3. @imthegirl | #MNSearch
1. Authority:
If your audience isn’t talking
about you, you’re doing it
wrong.
source: http://favstar.fm/users/CIA

4. @imthegirl | #MNSearch
2. Timeliness (Freshness):
If you’re not talking at all,
you’re doing it worse.
source: http://webkite.com/2012/content-freshness/

5. @imthegirl | #MNSearch
3. Relevance:
Be genuine and meaningful. Don’t
just talk for the sake of talking
about yourself.
And please don’t ever do this.

6. @imthegirl | #MNSearch
4. Authenticity:
Last, don’t forget to tell Google
exactly who you are..
“…information tied to
verified online profiles will
be ranked higher than
content without such
verification..”
source: http://sewat.ch/2241704

7. @imthegirl | #MNSearch
Building Links Through Social is About
Not Trying to Build Links At All

8. @imthegirl | #MNSearch
It’s about listening and participating.

9. @imthegirl | #MNSearch
It’s about well-shared, thoughtful content.

10. @imthegirl | #MNSearch
It’s about being genuinely relatable on the
most personal level.

11. @imthegirl | #MNSearch
TL;DR

12. @imthegirl | #MNSearch
Social signals let search engines know what’s relevant right now.

13. @imthegirl | #MNSearch
Social signals indicate authority when you’re talking to the right people.
!
(and when the right people are talking about you)

14. @imthegirl | #MNSearch
Positive social activity leads to positive links leads to positive results
in search.

15. @imthegirl | #MNSearch
So, how do you do it?
!
Build your brand a solid online foundation, and leverage social
media to connect with your audience in every timely, smart,
awesomely relevant way possible.

16. @imthegirl | #MNSearch
You can buy ads, you can’t buy authority.
You have to earn it.
more: http://bit.ly/1AyuviW

17. Thank You
Casse Langford, Sr. Media Planner @space150
@imthegirl
casse.langford@space150.com