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What Works in Digital Today:
Facebook in 2015
Nice to meet you :)
SocialBrand
1. Understand Your Brand
Brand Values
Brand UVP
Brand Story
Content Strategy
2. Now DO Social
What to expect
Awareness
Engagement
Popularisation
What NOT to expect
Instant sales
Instant trust
189 832 972 likes
LET’S
COOK
LikeAlyzer Sumall
Check
Usernames
Tools
Prepare for a flight
Visual
Text
Goals
Tools for social media graphics
The content
Calendar
Real time
Don’t overpost
Be faster than others…
What is working right now?
What to expect
Awareness
Engagement
Popularisation
Why organic facebook
reach drops off
2012 2013 2014 2015
16%
9%
2.5%
?%
Photos are no more HOT
Native Facebook Videos Get More Reach Than Any Other
Type of Post
Videos with a personal touch
Video is power!
Drive Traffic with Links
The new organic: facebook groups
Use ads
Resources:
insidefacebook.com
socialmediaexaminer.com
Mladen Borisov
mladen@traincamp.me
Thank you,
fellows!
What works in digital today?
What works in digital today?
What works in digital today?
What works in digital today?
What works in digital today?
What works in digital today?
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What works in digital today?

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Facebook in 2015
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What works in digital today?

  1. 1. What Works in Digital Today: Facebook in 2015
  2. 2. Nice to meet you :)
  3. 3. SocialBrand
  4. 4. 1. Understand Your Brand Brand Values Brand UVP Brand Story Content Strategy
  5. 5. 2. Now DO Social
  6. 6. What to expect Awareness Engagement Popularisation
  7. 7. What NOT to expect Instant sales Instant trust 189 832 972 likes
  8. 8. LET’S COOK
  9. 9. LikeAlyzer Sumall Check Usernames Tools
  10. 10. Prepare for a flight Visual Text Goals
  11. 11. Tools for social media graphics
  12. 12. The content Calendar Real time Don’t overpost
  13. 13. Be faster than others…
  14. 14. What is working right now?
  15. 15. What to expect Awareness Engagement Popularisation Why organic facebook reach drops off 2012 2013 2014 2015 16% 9% 2.5% ?%
  16. 16. Photos are no more HOT
  17. 17. Native Facebook Videos Get More Reach Than Any Other Type of Post
  18. 18. Videos with a personal touch
  19. 19. Video is power!
  20. 20. Drive Traffic with Links
  21. 21. The new organic: facebook groups
  22. 22. Use ads
  23. 23. Resources: insidefacebook.com socialmediaexaminer.com
  24. 24. Mladen Borisov mladen@traincamp.me Thank you, fellows!

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