Whether you are a beginning or advanced Twitter user, deciding how to use the social media channel effectively to grow your business can be challenging. This presentation deck was used in a recent webinar with SCORE small business and delivered by social media expert Pam Moore who shows you how to humanize your tweets and make them more personal. In doing so, you will inspire people to connect with your small business, trust you and buy your products or services.

1. Pam Moore
CEO / Founder
Host of
10
Tips
to
Humanize
Your
Tweets
to
Grow
Your
Business
in
2017
Http://socialprofitfactor.com

2. • Our
audience
=
1m+
across
social
platforms
• Digital
Tribe
scales
to
200
million
• Social
Zoom
Factor
Podcast:
1
Million+
downloads
• Drive
innovation
across
social
ecosystem,
18-­‐24
months
ahead
we
walk
the
walk

3. • medium
for
you
to
connect
with
other
human
beings
• one
big
conversation
• storytelling
platform
where
you
own
the
pen
&
your
book
is
unwritten!
social
media
in
a
nutshell

4. newsno
longer
breaks!
It
tweets!

5. Twitter
• 313
million
active
users
• 1
billion
unique
visits
monthly
to
sites
with
embedded
tweets
• 82%
active
users
on
mobile
• 35+
offices
around
the
world
• 40+
languages
supported
• educated,
connected
community

6. Why
Twitter
for
Business?
• Human
connection
• Relationship
nurturing
• Content
discovery
• Brand
awareness
• Community
building
• Content
dissemination
• Research
via
social
listening
• Business,
product
and
service
launches
• Generate
leads
and
sales
• Expand
your
network

7. Embrace
OPCs
Other
people’s
community
&
content

8. • Avatar
(Twitter
profile)
• Colors
• Header
image
• Tweets
• Images
posted
native
1.
Humanize
your
presence

9. YOU
are
your
brand

10. My
Brand
is…
What
I
say
What
I
think
What
I
post
On
Facebook
What
I
Pin
What
I
do
What
I
tweet
What
I
Instagram
What
I
snap
On
Snapchat
What
I
share
How
I
interact
on
&
offline
What
I
write
In
email
How
I
respond
How
I
drive
ME!

11. who
are
you?
• who
are
you?
• what
do
you
stand
for?
• what
value
do
you
offer?
• who
do
you
offer
value
for?
• what
is
your
differentiator?
• what
do
you
need
to
learn?
• what
are
your
strengths?
• what
are
your
weaknesses?
• what’s
your
opcs?

12. Digital
and
social
body
language….
Your
actions
speak
louder
than
your
words
Text
“digitalme”
to
33444
for
free
white
paper

13. • If
you
wouldn’t
say
it
to
your
Grandma,
don’t
tweet
it
to
the
world!
• What
happens
on
Twitter
goes
to
National
TV
news,
Radio,
Facebook,
Instagram
and
more!
2.
Think
before
you
tweet

14. Know
the
difference
Authenticity
vs
transparency

15. • Spam
• Auto
post
from
Facebook
to
Twitter
• Ask
people
why
they
unfollow
you
• Keep
conversations
public
that
should
move
to
private
• Feed
the
trolls
• Treat
people
as
numbers
Do
NOT…

16. • invest
now
to
harvest
tomorrow
• inspiration,
ideation,
and
community
focused
• think
integrated
social
platform
that
supports
your
business,
not
just
your
tweets,
pins
,
snaps
or
videos
you
reap
what
you
socially
sow!

17. • 140
character
tweets
*images
and
links
no
longer
included
in
140
character
count!
• You
can
share
text,
visuals,
native
video,
links
to
blog
posts
• Conversational
– speak
WITH,
not
AT
your
audience
3.
Learn
the
language

18. üKnow
your
goals
and
objectives
for
using
Twitter
üWhat
does
success
look
like?
üStart
with
goals
&
needs
of
your
audience
üUse
a
content
calendar
(socialzoomfactor.com/calendar)
4.
Have
a
plan

19. It’s
all
about
the…
Storytelling
Visuals
Video
Tweets
Likes
Lists
Content
Integration
Plan
Brand
Ads
Live
streaming
Influence

20. OPPORTUNITY HARVEST
COMMUNITY ZONE CUSTOMER ZONE

21. do
you
really
know
your
customer?

23. • brand
impressions
• website
/
blog
traffic
• sales
• email
member
list
growth
• community
growth
• community
engagement
• increase
customer
satisfaction
• decrease
sales
cycle
what
are
your
KPIs?

24. 5.
Listen
• Hashtags
• Twitter
lists
• Tweet
chats
• Use
the
right
tools

25. Hashtag,
hashbrown,
same
thing,
right?
• The
#
symbol,
called
a
hashtag,
is
used
to
mark
keywords
or
topics
in
a
Tweet
• It
was
created
organically
by
Twitter
users
as
a
way
to
categorize

26. Why
the
hashtag?
• Find
like
minded
people
you
can
help
and
learn
from
• Find,
filter
and
engage
in
targeted
discussions
• Measure
and
analyze
performance
of
social
media
• Cross
market
and
engage
your
audience
across
different
social
networks
such
as
Facebook,
Instagram
• Organically
attract
your
IDEAL
audience
• Increase
brand
awareness
• Increase
following
• Build
community

27. Research
hashtags
for
your
niche
• Hashtagify – insight
• Twitter
Search
• Hashtag.org
• BuzzSumo
• Inconosquare
• Sprout
Social
• Tweetchat.com – community
• Social
listening
tools

28. • Filter
and
minimize
the
fire
hose
• Find,
curate
and
share
good
content
for
your
audience
• Stay
up
to
date
on
latest
trends,
industry
news
• Engage
with
priority
audience,
followers,
industry
leaders
• Build
and
nurture
community
• Nurture
relationships
Why
Twitter
lists?

29. • Your
Team
• Customers
• Potential
Customers
• Competition
• Industry
leaders
• National
and
local
news
• In
real
life
friends
• Speakers
and
bloggers
• Content
to
learn
and
grow
• Content
curators
• Social
good,
charity
Twitter
lists:
Who
to
put
on
them?

30. • Lists
people
put
you
on
• List
you
put
people
on
Twitter
lists:
2
Types

31. • A
form
of
social
listening
• Know
what
people
think
of
you
• Understand
how
you
are
providing
value
• Help
analyze
how
tweets
resonate
with
your
followers
Twitter
lists
people
put
you
on

32. • Invest
yourself
• Give
more
than
you
get
• Provide
real
value
• Context
is
everything
• Prioritize
time
&
content
6.
Care

33. • Carve
out
time
to…
listen
engage
create
schedule
measure
• Respond
7.
Be
available

34. • Visuals
• Video
• Text
• Links
• Resources
8.
Vary
types
of
content
shared

35. human
brain
processes
visuals
60,000
times
faster
than
decoding
text!

36. • 60
Second
Video
posted
natively
to
Twitter
via
mobile
device
• Plays
within
the
Twitter
feed
for
visitors
to
your
profile
Twitter
video

37. Why
Twitter
Video?
• Humanize
your
brand
• Connect
with
audience
personally
• Make
your
audience
feel
special
• Agile
and
fast
• Save
time
• Perfection
enemy
of
good

38. • Invitations
• Announcements
• Behind
the
scenes
• Hello,
good
morning
and
good
night
• Q&A
• Real
time
updates
at
events
• Sharing
news
and
information
• Inspire
consumption
of
content
on
other
platforms
• Inspiration
• Entertainment
Twitter
video
topics
/
content
https://www.youtube.com/watch?v=AzNw1vymcBQ&feature=youtu.be

39. • Establish
thought
leadership
in
your
industry
• Statistics
• Quotes
• Articles
• Tips
• Helpful
resources
9.
Share
3rd party
content

40. • Twitter
analytics
• Sprout
social
• Buffer
app
• Google
Analytics
• BuzzSumo
• Hashtagify
• Other
social
network
native
insights
10.
Measure
and
optimize

41. 10
Tips
to
Humanize
Your
Tweets
for
Business
Growth
1. Humanize
your
presence
2. Think
before
you
tweet
3. Learn
the
language
4. Have
a
plan
5. Listen
6. Care
7. Be
available
8. Vary
types
of
content
shared
9. Share
3rd party
content
10. Measure
&
optimize

42. Questions?
Pam
Moore
CEO
/
Founder
Marketing
Nutz
@pammktgnut
pammarketingnut.com •
themarketingnutz.com
socialzoomfactor.com •
socialprofitfactor.com