Community foundations are the heart of a community’s philanthropy. As communication and marketing capabilities evolve with social media and technology so do your abilities to get the attention of and harness the generosity of your community. These tools allow your foundation to enact your mission in new ways, often with less cost & stress than you might think. Includes how your foundation can better share your stories, start conversations and reach new audiences, all while building a culture of philanthropy. This presentation includes many replicable examples from philanthropy and be applicable to foundations of all sizes. Presented at Philanthropy Northwest community foundation convening in September 2012.

1. EMERGING
COMMUNICATION
TRENDS
Philanthropy Northwest
Community Foundations Convening
September 2012

2. In the next hour
• Understanding social
media
• What’s possible now
for your foundation
• What you need to do to
prepare

3. WHERE HAVE WE BEEN AND
WHERE ARE WE GOING?

4. definition
Broad definition of social media as networks, technology &
tools that allow us to connect with others and share
information.

5. where we’ve been

6. where we’ve been

7. Where we’re going

8. Where we’re going

9. WHAT’S POSSIBLE NOW
Listening
Sharing
Working

10. listen

11. Listen

12. Listen

13. Listening tools
• Google alerts (your foundation’s name, region, granting
categories)
• Twitter search
• Netvibes or Addictomatic for setting up dashboards on
keywords, thought leaders and more.

14. SHARE
Who you are
Your grantees & how you’re helping

15. share – who you are

16. share – who you are

17. share – who you are

18. share

19. Share – grantees

20. Share – grantees

21. Share – grantees

22. Share – grantees

23. WORK IN NEW WAYS
More than grantmaking & DAF’s

24. Work in new ways

25. Work in new ways

26. Work in new ways

27. Work in new ways

28. GET READY
Focus
Culture
Resources

29. focus

30. culture

31. culture

32. culture
Basically, we got in the habit of expecting to post anything
and everything unless someone could provide very
compelling reasons not to. Compelling reasons did not
include "We've never done that before" or "No other
foundation in our area is doing that.”
Marie Deatherage
Communications Director
Meyer Memorial Trust

33. resources

34. resources
• Glass Pockets –
www.glasspockets.org
• Foundation resources-
http://bit.ly/
foundationresources

35. Thank you
Reach me at:
Zan @
MixtapeCommunications.com
Twitter - @zanarama