2. THE DOMINANT FORCE IN
ACTION AND ADVENTURE SPORTS
OVERVIEW MEDIAN AGE PROFILE
ASG|Grind Networks is the 13-17: 12%
largest action and adventure 18-24: 26%
25-34: 28%
sports media group in the 35-44: 19%
world reaching 11.5 million 45+: 9%
people every month through:
Print, Digital and Events. GENDER PROFILE MEDIAN HHI
$81,700
Male Female
79% 21%

3. THE DOMINANT FORCE IN
ACTION AND ADVENTURE SPORTS
PRINT
ASG|Grind Networks print
approach is to speak to it’s
audience in an authentic,
non-homogenized voice.
This approach has enabled
each title to be revered by it’s
readers as the authoritative
voice in their respective
sports.

4. THE DOMINANT FORCE IN
ACTION AND ADVENTURE SPORTS
DIGITAL MEDIAN AGE PROFILE
The cornerstone of ASG|Grind 13-17: 19%
Networks digital properties 18-24: 28%
is GrindTV, which is the
25-34: 28%
35-44: 17%
exclusive action sports 45+: 8%
VERTICALS
content provider for Yahoo! Surfer
GENDER PROFILE
Sports. Surfing
Newschoolers
Snowboarder
Our vertical sites provide a Male Female Skateboarder
deeper dive into each sport 73% 27% Powder
attracting an active, engaged Bike
Ridemonkey
audience. Paved
Canoe & Kayak
SUP (Stand Up Paddler)
Dirt Rider
ATV Rider

5. THE DOMINANT FORCE IN
ACTION AND ADVENTURE SPORTS
Find a LIFESTYLE AUDIENCE
on GrindTV.com and expand the
reach of your campaign
Reach your CORE AUDIENCE
through our vertical sites to increase
engagement with your brand

6. THE DOMINANT FORCE IN
ACTION AND ADVENTURE SPORTS
EVENTS
From amateur to pro and award SURF:
shows, ASG|Grind Networks Nike 6.0 Lowers Pro
creates dynamic events that bring Rob Machdo Pro/Am
Coldwater Classic
our print and digital properties to Oakley Shop Challenge
real life allowing brands unique SKATEBOARD:
opportunities to personally Make-A-Wish
Sunset Rampage
connect with our audience.
SNOWBOARD:
The Launch
Ms. Superpark
Superpark
Amateur Series
SKI:
Powder Poll Awards
Amateur Series

7. THE DOMINANT FORCE IN
ACTION AND ADVENTURE SPORTS
GOING MOBILE
Our platform is expanding to
provide dynamic content anywhere
our audience desires.
ASG|Grind Networks can help
you reach engaged consumers
on iPad, iPhone and Android
devices with applications that are
functional, informative, and fun.

8. THE DOMINANT FORCE IN
ACTION AND ADVENTURE SPORTS
PRINT DIGITAL EVENTS
Surfer GrindTV Surf:
Surfing Surfer Nike 6.0 Lowers Pro
Snowboarder Surfing Rob Machdo Pro/Am
Skateboarder Newschoolers Coldwater Classic
Powder Snowboarder Oakley Surf Shop Challenge
Bike Skateboarder Skateboard:
Paved Powder Make-A-Wish
Canoe & Kayak Bike Sunset Rampage
SUP (Stand Up Paddler) Ridemonkey Snowboard:
Dirt Rider Paved The Launch
ATV Rider Canoe & Kayak Ms. Superpark
SUP (Stand Up Paddler) Superpark
Dirt Rider Amateur Series
ATV Rider Ski:
Powder Poll Awards
Amateur Series

9. OVERVIEW
For over 50 years SURFER has been the authoritative voice
in the surfing world. Each month they dive into the magical,
energized, ever-shifting zone where sea meets land and
capture the inspiring stories on paper, which is regarded as
the Bible of the sport.
AGE PROFILE
13-17: 19%
18-24: 27%
25-34: 28%
35-44: 17%
45+: 9%
GENDER PROFILE FREQUENCY
Monthly
SPECIALS
Male Female
68% 32% Photo,
Big Issue,
MEDIAN HHI Wetsuit Guide,
$84,400 Hot 100
DISTRIBUTION
127,000 Source: January 2011 Reader Survey

10. OVERVIEW
In the late ‘60s, SURFING planted the first seeds of counter-
cultural revolution with its innovative, mind-expanding design.
The results of this editorial mission are two-fold. Not only
does it drive the new generation to come up with the next
big thing, it inspires the rest of us to paddle out and push our
own boundaries. Above all else, SURFING makes us want to
go surfing.
AGE PROFILE
13-17: 18%
18-24: 29%
25-34: 28%
35-44: 17%
45+: 8%
GENDER PROFILE FREQUENCY
Monthly
SPECIALS
Male Female
67% 33% Swimsuit,
Board Guide,
MEDIAN HHI Wetsuit Guide
$76,500
DISTRIBUTION
123,000 Source: January 2011 Reader Survey

11. OVERVIEW
For nearly a quarter of a decade, SNOWBOARDER Magazine
has interwoven authoritative journalism, frank commentary
and compelling imagery to examine, reveal, and spotlight the
culture of snowboarding. In doing so, we have acquired the
most devoted audience of any snowboard media outlet in the
world.
AGE PROFILE
13-17: 24%
18-24: 30%
25-34: 27%
35-44: 11%
45+: 8%
GENDER PROFILE FREQUENCY
7x (Aug-Feb)
SPECIALS
Male Female
73% 27% Girl, Photo
MEDIAN HHI
$79,000
DISTRIBUTION
80,000 Source: January 2011 Reader Survey

12. OVERVIEW
Driven by a staff of lifelong skaters and experienced, dedicat-
ed writers and photographers, SKATEBOARDER provides an
inside and accurate look into the real issues of skate culture.
No filler. No distractions. Nothing a skater doesn’t need. Just
skateboarding. And with that, SKATEBOARDER has proven
itself to be the true skateboarder’s magazine. The First, The
Biggest, The Best.
AGE PROFILE
13-17: 36%
18-24: 37%
25-34: 15%
35-44: 7%
45+: 5%
GENDER PROFILE FREQUENCY
Bi-Monthly
SPECIALS
Male Female
78% 22% Photo Annual,
Interview Issue
MEDIAN HHI
$54,500
DISTRIBUTION
58,000 Source: January 2011 Reader Survey

13. OVERVIEW
As we enter our 40th anniversary year, we are intent on
celebrating the rich heritage that got us to where we are—
POWDER as a magazine, and skiing as a sport. But in doing
so, we would be remiss if we were not keeping a keen eye on
the future as well. We have no idea what the next 40 years will
hold. But after looking at the last 40 years, I can assure you it
will be unbelievable. -Derek Tayor, Editor
AGE PROFILE
13-17: 12%
18-24: 26%
25-34: 36%
35-44: 19%
45+: 7%
GENDER PROFILE FREQUENCY
6x (Sep-Feb)
SPECIALS
Male Female
78% 22% 40th Anniv.
Buyer’s Guide
MEDIAN HHI
$95,000
DISTRIBUTION
112,500 Source: January 2011 Reader Survey

14. OVERVIEW
At BIKE, we believe that the simple love of riding unites us all.
Many of our readers fall into the trail category. Still others are
dedicated single-speeders or die-hard downhillers. Others
own several bikes and enjoy just about everything. But no
matter what bikes they ride, BIKE readers rally around a
common language—a sense of adventure, a passion for the
sport, and above all, a love of the ride.
AGE PROFILE
13-17: 10%
18-24: 16%
25-34: 30%
35-44: 31%
45+: 13%
GENDER PROFILE FREQUENCY
9x
SPECIALS
Male Female
86% 14% Photo Annual
Gear Bible
MEDIAN HHI
$85,000
DISTRIBUTION
76,000 Source: January 2011 Reader Survey

15. OVERVIEW
Packed full of the world’s greatest road bike photography and
intelligent, inspiring and honest stories, PAVED is being cre-
ated for the throngs of people who relate to the raw passion
of riding. Its target audience is broad and inclusive. The com-
mon denominator: People who define themselves by their
love of riding bikes on pavement.
AGE PROFILE
13-17: 1%
18-24: 5%
25-34: 28%
35-44: 41%
45+: 25%
GENDER PROFILE
Male Female
83% 17%
MEDIAN HHI FREQUENCY
$88,000 Quarterly
DISTRIBUTION
47,000 Source: January 2011 Reader Survey

16. OVERVIEW
Being the world’s leading paddlesports publication is a huge
responsibility. It’s a responsibility we take on with the same
level of passion that drove us to start paddling in the first
place. We translate the feeling of a great day on the water into
words and imagery. That feeling has the power to improve our
reader’s lives. That’s our responsibility: to educate, entertain,
and inspire.
AGE PROFILE
13-17: 4%
18-24: 9%
25-34: 25%
35-44: 30%
45+: 32%
GENDER PROFILE FREQUENCY
May - Dec
SPECIALS
Male Female
83% 17% Boat Book
Beginners
MEDIAN HHI
$104,000
DISTRIBUTION
72,000 Source: January 2011 Reader Survey

17. OVERVIEW
SUP Magazine prides itself on the best skill and technique
articles driven by the sport’s top practitioners that are sure
to help jumpstart a reader’s standup journey. Combining the
how-to with interviews and product reviews provides readers
with inspiration to get out and paddle!
AGE PROFILE
13-17: 2%
18-24: 5%
25-34: 25%
35-44: 37%
45+: 30%
GENDER PROFILE FREQUENCY
Monthly
SPECIALS
Male Female
60% 40% Board Guide
MEDIAN HHI
$76,000
DISTRIBUTION
50,000 Source: January 2011 Reader Survey

18. OVERVIEW
DIRT RIDER is the largest off-road motorcycle magazine for
a reason; it delivers high-quality, informative and entertaining
coverage of all forms of off-road motorcycle recreation. The
readers are active participants who want to learn more about
the bikes, parts, gear and riding techniques that will help
them enjoy their passion.
AGE PROFILE
13-17: 7%
18-24: 9%
25-34: 20%
35-44: 28%
45+: 36%
GENDER PROFILE FREQUENCY
Monthly
Male Female
97% 3%
MEDIAN HHI
$71,900
DISTRIBUTION
128,000 Source: January 2011 Reader Survey

19. OVERVIEW
From the editors of DIRT RIDER, by far the world’s largest off-
road motorcycle magazine. ATV RIDER applies that success-
ful format to the ATV market and provides a new and better
way to reach ATV enthusiasts. Regular features include new-
bike tests, modification and set-up stories, tech stories, gear
and accessory reviews, personality profiles and more.
AGE PROFILE
13-17: 12%
18-24: 14%
25-34: 38%
35-44: 24%
45+: 12%
GENDER PROFILE FREQUENCY
Bi-Monthly
Male Female
97% 3%
MEDIAN HHI
$58,500
DISTRIBUTION
27,000 Source: January 2011 Reader Survey

20. Use our network to accomplish your goals!
THE DOMINANT FORCE IN
ACTION AND ADVENTURE SPORTS
THANK YOU