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Bidtellect_CaseStudy-DrugFreeKids
1.
PARTNERSHIP FOR DRUG-FREE KIDS TAPS INTO INDUSTRY LEADING NATIVE SOLUTIONS PROVIDER, BIDTELLECT® , TO SUCCESSFULLY ENGAGE WITH TARGET AUDIENCE. Solu%on Bidtellect provided the Partnership for Drug-Free Kids a generous amount of NaMve AdverMsing via In-Feed and RecommendaMon Widgets. The campaign outperformed many of their Display partners on all devices (desktop, mobile and tablet), across mulMple premium content websites. The campaign was primarily targeted to parents with children under 18 years of age. Throughout the campaign, Bidtellect provided daily campaign performance updates to conMnuously opMmize and drive the highest user engagement. Results Bidtellect’s Proprietary Engagement ScoreTM tracks and opMmizes against unique visitors, bounce rate, Mme on site, and pages visited. OpMmizing beyond a click ensured that Bidtellect met the Partnership for Drug Free-Kids' KPI's to increase user engagement. Performance 2M Impressions 8.4 Engagement Score (average) We are thankful to partner with Bidtellect in helping to create and serve impac]ul naMve adverMsing ad units that successfully engaged our target audience of parents. This campaign was one of our top sources of traffic during the flight period and helped drive significant new traffic to our Marijuana Talk Kit . AddiMonally, we were thrilled to have access to extensive measurement metrics beyond a CTR resulMng in a successful campaign. “ ” Opportunity Partnership for Drug-Free Kids was in the market for partners to scale their messaging about the risks of teen marijuana use through a new online Marijuana Talk Kit. They turned to generous media/ad tech partners like Bidtellect to provide pro bono media. Bidtellect commided to not only run campaigns but also drive successful user engagement. -Hilary Baris Partnership for Drug-Free Kids Digital Media and MarkeMng Director
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