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Marketing to the Millennials: Connect & Engage the Younger Generation

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Lynn Morton
Lynn Morton

Learn how social media conversations are happening around brands across the globe & how these brands highlight, showcase, respond & inspire their customers. Learn how to listen and navigate through any rough waters.

TechnologieBusiness
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Marketing to the Millennials Connect & Engage the Younger Generation Lynn Morton Manager, Marketing Technologies American Academy of Physician Assistants
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who are the Millennials? ,[object Object],[object Object],[object Object],[object Object]
What’s different about them? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do you speak to them? ,[object Object],[object Object],[object Object],[object Object]
Potential Ways to Reach Them ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object]
Tools There are so many different kinds.. Micro-Blogging Twitter/Yammer/Tumblr Time Management Tools FriendFeed/Ping.fm/HootSuite Video Sharing Vimeo/YouTube/Blip.TV Content Aggregator Google Reader/Netvibes/Bloglines Social Networks Facebook/Myspace/LinkedIn Live Streaming Ustream/Qik/Justin.TV And many, many more are out there!
Objectives over Tools ,[object Object],So how do I figure that out?
Listening ,[object Object],[object Object],[object Object],[object Object]
Listening Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Studies ,[object Object],[object Object],[object Object],The Good, The Bad & The Ugly
How they’re doing it… ,[object Object],[object Object],Most importantly… It’s about the customer!
Case Studies ,[object Object],The Good, The Bad & The Ugly
So Why Did It Fail? ,[object Object],[object Object],[object Object],“ post-it note car steal” 1,320,000 results
Case Studies ,[object Object],The Good, The Bad & The Ugly
Why Did It Get Ugly? ,[object Object],[object Object]
Negative Comments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?
SIGMA Members ,[object Object]
[object Object]
[object Object]
Contact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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