2. James bond films
• 23rd
• Made most money out of all (over 1 billion)

3. locations
• Shot all over the world
– Shangai, scotland, london, istanbul, pinewood
studios, india

4. technology
• First james bond in imax
• Miniature effects & cgi

5. Technology in film
• Hacking scenes = technologies aren’t accurate
(and they are glamourized)
• Added special effects to make it look more
flashy

6. products
• Omega watches
• 007 logo on them
• Hmv = limited edition - steelbook (DVD
package with extra features – reason to buy
DVD)

7. Distribution co
• MGM – amercian (films and TV) – was once
largest, (product of multiple companies)
• Sony – japanese multinational company
– Sony pictures (subsidary)

8. Premier
• Premiere in london – royal albert hall
• Oct 23
• Prince charles & wife attended (british icons)
• Nov 9 – american premiere
• Create buzz, attract audiences, following
actors (below the line)

9. synergy
• Heineken
– To do deal was £28 million (Heineken paid this)
(instead of vodka like in previous films)
• Made commercial with actors
• Product placement
• Helped funding of film

10. synergy
• Video game = 007 legends by for Xbox, PS3,
wii,
• Different release dates from oct 16th (part of
marketing)
• Distributed by MGM interactive (subsidary of
MGM)

11. Box office
•
•
•
•
£1.1 billion worldwide
Only 14 films EVER have made over 1 billion
Highest grossing film for sony pictures
Speed of highest income surpassed avatar (fastest
income ever!!)
• Took a month to make over £100 m in UK
• £20.1 million in UK
• Released in 3, 526 cinemas worldwide
• Opening weekend = £88 million