1. Pomo presentation additions

2. Range of Terms
• How many do you have?
• Explanation of them?
• Evidence of them?

3. Context
• Think of the current time period………
– Current media landscape
– Current politics
– Current economics
– Current social landscape
• Considering, the current world WHY was it
created? What is it’s purpose?

4. How was it made
• Technologies?
• Style?
• How does this relate to context?

5. Comparison to similar products
• What are similar and different products that
are in same time period?
• Name 2-3 similar products – are they
better/worse?
• Name 2-3 different products – are they
better/worse?

6. Theory/theorists
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Baudrillard
Lyotard
Jameson
Gauntlett
Focault
Barthes
• (note really required as we haven't covered this
yet….)

7. Audience & audience theory
• Mass vs niche
• Hyperdermic needle theory (effects model) = passive
audiences
• Pluralist model = active audience
• Consumers
• Producers
• Prosumers (link to web 2.0/technological convergence)
• McQuail – Uses & Gratifications

8. Debates (for / against)
• Is the text a good thing? Helpful for society?
Helpful for people? Why?
• Consider the opposite…..

9. Comparison to historical time periods
• How was the world a different place in
comparison to the world the text was
produced in?

10. Comparison to historical products
• How does the product compare to other
products that were in previous time periods?

11. The future
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How does the product link to the future?
Impact on future?
Advantages on future?
Disadvantages on future?

12. Checklist
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Range of terms
Context
How was it made?
Comparison to similar products
Theory/theorists
Audience and audience theory
Debates for and against
Comparison to historical time periods
Comparison to historical products
Future