Samsung is a large South Korean conglomerate founded in 1938 that dominates the South Korean economy, accounting for 20% of exports. It has many business divisions including electronics, chemicals, and finance. YooJin is a new smaller conglomerate founded in 2009 that wants to compete in the electronics industry with a more open and flexible structure. YooJin's economic platform focuses on mobilizing critical resources at critical times through long term strategic planning to provide better customer service and compete through technology while diversifying its product portfolio. It argues this will lead to increased exports, a stronger economy as reflected in stock prices, more jobs, and greater consumer spending.