"Point of View" Powerpoint about Social Media

1. Social Media: Living in the
Connected World (Ch.4)

2. Social Media
• Social media is defined collectively as the different forms of electronic
communication through which users can create online communities to exchange
information, ideas, messages, and other content, such as videos, or music (pg.
100).
• Innovators create new ways to expand social media and they can be divided into
two categories: Social media platform and social media tool
• Social media platform is a type of software that lets users build, create, participate
in or grow a community online.
• Social media tool lets users communicate with each other online through apps, and
blogs.

3. Social Media Tools
• Media sharing such as YouTube and Facebook allows users
to upload, share, and comment on different users status,’
pictures and anything they share.
• Blogging posts allow people to communicate between each
other in greater detail than microblogging. Microblogging
offers bits of news to users.
• Apps, or application, can be purchased or downloaded for
free for users to click on that links them to a wide variety
of media, goods and services, search engines and much
more. Apps also allows users to make dinner reservations
and download music.
• QR Codes is short for “quick response” are two-
dimensional barcodes that can be read by most smart
phones. Once the picture “reads” the code, the information
contained in the code, is shown to the user.
Social media tools help make social
media easier to use. “Blog
comments, tags, photo and video
shares, apps, and other technology
items make up the social media
toolkit” (pg. 102).

4. Even Marketers Use Social Media
• “Social media allows marketers to build relationships with customers,
strengthen brands, launch new products, enter new markets, and boost
sales” (pg. 104).
• Social media marketing is a resource that uses social media to create
and improve a positive influence on consumers and potential
consumers toward an organizations brand, website, or even their
public image.
• Marketers use social media marketing also to create and develop
conversations with prospective customers which can lead to purchases
or subscriptions.

5. Search Engines
• Search engines are websites created for consumers to search just about
anything they need information on.
• Shoppers and consumers use search engines because it provides the
most information about various products and information about
companies.
• They also help with looking at products and prices. This is an easy
way to see what a good price for a product is and where to buy that
specific product.
• “Fifty-eight percent of consumers start with search engines such as
Google or Bing” (pg. 107).

6. Social Media Marketing Plan
• A social media marketing plan identifies and describes how to set social
media goals and to develop strategies to implement the plan to reach an
intended audience.
• A well-written plan includes an executive strategy that explains the who,
what, where, when, and why.
• A brief overview that describes the market’s overall conditions, and firms
position in social media and other factors of social media that will be
addressed.
• Analysis of the competition is a plan that examines the presence in social
media from the competitors.
• The body of the plan covers the majority of what the strategies and
statement of goals are, the budget, expected returns as well as methods of
the campaign.

7. The Target Audience
• Social media marketers try to pick a target audience based on their
goal.
• Firms gather information on demographics. The demographics are the
structures of the group within the population the firm wants to reach.
Some examples are age, gender, location.
• Marketers then try to classify what the groups needs or wants are and
determine how to satisfy those needs or wants with their products.
Some examples are gluten-free products or sports attire and apparel.
• Marketers also then identify the target audience but also identify
which of their goods and services would best serve that audience.

8. Ethical and Legal
Issues in the
Workplace
• Workplace ethics are put into place since
social media use and ethical behavior have
been a problem.
• Many companies have put in place written
policies about the use of social media
during workplace hours.
• Be honest when using social media on
breaks and anytime in the workplace or
not.
• Honest conversations and comments is the
best policy to keep trust from followers
and businesses who can see what you post.
Social media marketers can
face ethical and legal
problems. Some examples are
privacy and accountability
issues.

9. Ethical and Legal Issues Cont.
• Respect privacy about information. Many marketers try to gather
information about target audiences but they are careful to not put any
personal information online.
• If marketers violate anyone’s personal information, it may cause
lawsuits and a bad reputation for the company which results in the use
of millions of dollars.
• Be accountable and take responsibility for actions. Many smart social
media marketers take action to resolve any problems. First, marketers
can take responsibility, then they can communicate with the right
people and promise to fix the issue, lastly, they implement the changes
and fix the problem so they know in the future.

10. Social Media Marketing Jobs
• Social media marketing job examples are social media marketing
manager, social media strategist, brand manager, content programmer,
and blogger or copywriter.
• Candidates for entry level job positions in Social media marketing
may get an internship. They also can take courses online to grow their
skills. This can also point out their personalities to potential
employers.