Empfohlen
Weitere ähnliche Inhalte
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Empfohlen
Empfohlen (20)
GA_Voxer_deck.ppt
- 2. • Live voice • Instant • Simultaneous • Nuance Clarify unique value proposition: Minute 1 • Explore • Invite friends Improve discovery: Minutes 2+ ONBOARDING
- 3. LOGO > VIDEO > SIGN UP > TUTORIAL > PROFILE > FRIENDS > CHAT REVISED ONBOARDING FLOW VALUE DISCOVERY
- 4. SNAPSHOT
- 5. • Live voice • Instant • Simultaneous • Nuance Clarify unique value proposition: Minute 1 • Explore • Invite friends Improve discovery: Minute 2+ ONBOARDING
- 7. USER FEEDBACK “I can communicate with the people I want to instantly…I can listen to voice messages now or later…” “You can hear others’ voice - its more than just text. Can be used hands-free.” “You get more clarity when listening to a voice message vs a text message.”
- 8. • Live voice • Instant • Simultaneous • Nuance Clarify unique value proposition: Minute 1 • Explore • Invite friends Improve discovery: Minute 2+ ONBOARDING
- 11. FRIEND FILTER
- 12. EMAILVERSUS PUSH
- 14. FINDINGS • Video onboarding more effective at communicatingVoxer value than flat intro • Preference for lighter, more fun visuals
- 15. FUTURE ANALYSIS • Power user behavior • Longevity behavior • Personal network patterns • Behavior/characteristics leading to PRO conversion
- 17. SUMMARY • Revised Flow • Push notifications vs emails • Future analysis
Hinweis der Redaktion
- We were asked by Voxer to do a deep dive into their onboarding process and come up with features and recommendations for user retention, paying specific attention to questions of whether it’s Intuitive for new users to sign up Whether they understand what Voxer is for
- We see onboarding as two stages: First stage: Minute 1 Unique value proposition What makes Voxer stand out from other messaging apps is its live voice function that lets you communicate one-on-one or in group settings instantly and simultaneously. This function brings immediacy and speed that texting doesn’t offer, and voice conveys emotion and nuance that texts couldn’t possibly deliver We see the first impression as crucial in determining user interest in the app, so we set to find out if users understood this unique value from their first point of contact, and if they didn’t, what we could do to change that Stage 2: Minute 2 and beyond We see as the Discovery stage, where users get familiarized with the app. This is the period that’s critical to whether they send that first message or photo, and decide if they want to engage with other people on it. Here we wanted to see if the existing interface compels the user to do two things: 1) spend time exploring functions and features, and 2) bring their friends on board We believe that bringing more clarity and impact to the onboarding process will drive user retention.
- Social media analysis shows that our target users are in the 19-35 range aka Millennial’s. One of the top indicators is that Voxer has a really strong Facebook presence. Out of 650K+ likes almost 60% are millennials da Problem - From our data analysis we see that out of an average 7000 daily downloads. 80% send message on first day however on day three we see a 60point drop off in activity. who are these users?
- We see onboarding as two stages: First stage: Minute 1 Unique value proposition What makes Voxer stand out
- customer gets this is instant hands free clear advantage over text
- Stage 2: Minutes 2 to 5 We see as the Discovery stage, where users get familiarized with the app. compels the user to do two things: 1) spend time exploring functions and features, and 2) bring their friends on board
- Minutes 2-5 your exploring the app and this is what you see. COMPUTER SHOT next you are in the app and this is what you see describing the functions and features of the app. We iterated on this screen to make it more interactive and fun. We also modified the profile set up screen to allow users to include text and voice status updates to make the experience more social. profile - talk about invite friends list - talk about - get the user more personally engaged with the app. - compel them to invite friends.
- these are people who are dedicated and invested users of Voxer. They will be the best people to tell you what the value of Voxer is and how you can best impart it into the onboarding process.