SlideShare ist ein Scribd-Unternehmen logo
1 von 11
Downloaden Sie, um offline zu lesen
HCI Devices
What is the killer feature?

AbilityMatrixis reality
perception
™

!1
Voice2Text/Voice Control

1

Gesture (2D & 3D)

2

Hand Writing

3

AbilityMatrixis reality
perception
™

!2
Voice solutions
Perception defines reality

Expectations &
Perceptions

Actual User
Experience

‣ Instant impact

‣ There is a learning curve

‣ Perfect accuracy

‣ It is not yet 100%

‣ Be intelligent and learn me

‣ You have to spend a lot of time with it

‣ Really no hands necessary

‣ You have to init the system

‣ Make things faster, a lot faster

‣ It is not the fastest, by far

AbilityMatrixis reality
perception
™

!3
Hand Writing Recognition
Perception defines reality

Expectations &
Perceptions

Actual User
Experience

‣ Comes naturally

‣ Definitely not natural

‣ Feels naturally

‣ Accuracy lacks perfection

‣ 100% accuracy

‣ No additional benefits

‣ Additional benefits
‣ Punctuation correction
‣ Spelling and/or grammar check

AbilityMatrixis reality
perception
™

!4
Surrogates

Perception defines reality

Keyboard/Mouse
‣ I already know how to use it (and/or it
was intuitive originally)
‣ Perfect accuracy

Voice Control
‣ I thought I knew how to use it
‣ What is accuracy?
‣ What the fuck is happening?

‣ Has feedback

‣ This is frustrating

‣ I know what is happening

AbilityMatrixis reality
perception
™

!5
Everything Is Awesome
Except noone buys

Creating

Selling

Living the dream - Changing the world Creative process - Value Creation

AbilityMatrixis reality
perception

Allowing everything in the left to happen

™

!6
Innovation Evolution
The Infinite Loop

New solutions become 

the new platforms

5

4

Solution 2 Platform

3

2

Problem/Use Case

Multiple use cases within
platform

Solution

1
!7
Qualify vs. Quantify
Insights are always more realiable

Killer Feature
Perceptions you deliver

Inter
Customer perceptions

Basic
Adjectives based description
!8
Voice Control Solution
How to sell what you've got

What can you?
First 

Factor
Second
Factor
Third

Factor

Putting sales
to work

Limited hands free, learning
curve

an application where a learning
curve is acceptable, is not life or
mission critical

Option for true multitasking

advantages outweigh
disadvantages, control of inputs
to create a positive use case

Limited accuracy

understanding that 99.999% is
not 100%, but in some cases it
is acceptable
!9
What is the Killer Feature?
Understand the perception and deliver the
perception through functions and features.

AbilityMatrixis reality
perception
™

!10
What’s the next step?
Akos Tolnai
CEO
@abilitymatrix
abilitymatrix.com

AbilityMatrixis reality
perception
™

!11

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (11)

Onboarding - Lessons Learned
Onboarding - Lessons LearnedOnboarding - Lessons Learned
Onboarding - Lessons Learned
 
From nice to astonishing
From nice to astonishingFrom nice to astonishing
From nice to astonishing
 
Benzne webinar - Velocity, Story Points and Other Mess!
Benzne webinar - Velocity, Story Points and Other Mess!Benzne webinar - Velocity, Story Points and Other Mess!
Benzne webinar - Velocity, Story Points and Other Mess!
 
Benzne webinar - The secret sauce of scrum mastery
Benzne webinar - The secret sauce of scrum masteryBenzne webinar - The secret sauce of scrum mastery
Benzne webinar - The secret sauce of scrum mastery
 
Do or do not there is no try by Ragu Murthy
Do or do not there is no try by Ragu MurthyDo or do not there is no try by Ragu Murthy
Do or do not there is no try by Ragu Murthy
 
Capturing your Media Item with your Mobile Device - Tom Foster, Jonny Hooton
Capturing your Media Item with your Mobile Device - Tom Foster, Jonny HootonCapturing your Media Item with your Mobile Device - Tom Foster, Jonny Hooton
Capturing your Media Item with your Mobile Device - Tom Foster, Jonny Hooton
 
Texting from a computer, what's the big deal?
Texting from a computer, what's the big deal?Texting from a computer, what's the big deal?
Texting from a computer, what's the big deal?
 
Road map to launch a successful app
Road map to launch a successful appRoad map to launch a successful app
Road map to launch a successful app
 
Changing business of testing - Testing Assembly Helsinki 2014
Changing business of testing - Testing Assembly Helsinki 2014Changing business of testing - Testing Assembly Helsinki 2014
Changing business of testing - Testing Assembly Helsinki 2014
 
Software management...for people who just want to get stuff done
Software management...for people who just want to get stuff doneSoftware management...for people who just want to get stuff done
Software management...for people who just want to get stuff done
 
Effort estimation
Effort estimationEffort estimation
Effort estimation
 

Ähnlich wie Human-Computer Interface Meetup, Why people buy

Ähnlich wie Human-Computer Interface Meetup, Why people buy (20)

Creating a Product That Sells (Product.BP Budapest Product Meetup @Prezi Hous...
Creating a Product That Sells (Product.BP Budapest Product Meetup @Prezi Hous...Creating a Product That Sells (Product.BP Budapest Product Meetup @Prezi Hous...
Creating a Product That Sells (Product.BP Budapest Product Meetup @Prezi Hous...
 
The Most Important Thing: How Mozilla Does Security and What You Can Steal
The Most Important Thing: How Mozilla Does Security and What You Can StealThe Most Important Thing: How Mozilla Does Security and What You Can Steal
The Most Important Thing: How Mozilla Does Security and What You Can Steal
 
You'll Never Look at Interactive the Same After this Deck
You'll Never Look at Interactive the Same After this DeckYou'll Never Look at Interactive the Same After this Deck
You'll Never Look at Interactive the Same After this Deck
 
A/B testing AI - Global Artificial Intelligence Conference 2019
A/B testing AI - Global Artificial Intelligence Conference 2019A/B testing AI - Global Artificial Intelligence Conference 2019
A/B testing AI - Global Artificial Intelligence Conference 2019
 
Creating a culture that provokes failure and boosts improvement
Creating a culture that provokes failure and boosts improvementCreating a culture that provokes failure and boosts improvement
Creating a culture that provokes failure and boosts improvement
 
Failing With Agile
Failing With AgileFailing With Agile
Failing With Agile
 
UX STRAT Online 2021 Presentation by Gideon Simons, Zinier
UX STRAT Online 2021 Presentation by Gideon Simons, ZinierUX STRAT Online 2021 Presentation by Gideon Simons, Zinier
UX STRAT Online 2021 Presentation by Gideon Simons, Zinier
 
Rapid prototyping and how to avoid building a product nobody wants
Rapid prototyping and how to avoid building a product nobody wantsRapid prototyping and how to avoid building a product nobody wants
Rapid prototyping and how to avoid building a product nobody wants
 
090214 Fail Software Development
090214 Fail Software Development090214 Fail Software Development
090214 Fail Software Development
 
Graham Thomas - Software Testing Secrets We Dare Not Tell - EuroSTAR 2013
Graham Thomas - Software Testing Secrets We Dare Not Tell - EuroSTAR 2013Graham Thomas - Software Testing Secrets We Dare Not Tell - EuroSTAR 2013
Graham Thomas - Software Testing Secrets We Dare Not Tell - EuroSTAR 2013
 
Adopting A Whole Team Approach To Quality
Adopting  A  Whole  Team  Approach  To  QualityAdopting  A  Whole  Team  Approach  To  Quality
Adopting A Whole Team Approach To Quality
 
Capturing Users' Hearts
Capturing Users' HeartsCapturing Users' Hearts
Capturing Users' Hearts
 
Making Invisible Choices - Decision Making moulded by our Mental Models
Making Invisible Choices - Decision Making moulded by our Mental ModelsMaking Invisible Choices - Decision Making moulded by our Mental Models
Making Invisible Choices - Decision Making moulded by our Mental Models
 
ROI: Nonprofit Technology
ROI: Nonprofit TechnologyROI: Nonprofit Technology
ROI: Nonprofit Technology
 
Ritcha R
Ritcha RRitcha R
Ritcha R
 
Originate - Think In Hours Not Sprints
Originate - Think In Hours Not SprintsOriginate - Think In Hours Not Sprints
Originate - Think In Hours Not Sprints
 
Untangling invisible knots: UX in voice technology products
Untangling invisible knots: UX in voice technology productsUntangling invisible knots: UX in voice technology products
Untangling invisible knots: UX in voice technology products
 
Tapptic dmf 2012 stefan costeur
Tapptic dmf 2012 stefan costeurTapptic dmf 2012 stefan costeur
Tapptic dmf 2012 stefan costeur
 
Fighting the cost monster
Fighting the cost monsterFighting the cost monster
Fighting the cost monster
 
Reverse Chaos Method of Requirements Prioritisation
Reverse Chaos Method of Requirements Prioritisation  Reverse Chaos Method of Requirements Prioritisation
Reverse Chaos Method of Requirements Prioritisation
 

Kürzlich hochgeladen

Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
tbatkhuu1
 

Kürzlich hochgeladen (20)

Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
 
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found OnlineNo Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
 
LinkedIn Social Selling Master Class - David Wong
LinkedIn Social Selling Master Class - David WongLinkedIn Social Selling Master Class - David Wong
LinkedIn Social Selling Master Class - David Wong
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
 
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
 
Social Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid mediaSocial Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid media
 
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 
Podcast Marketing Master Class - Roger Nairn
Podcast Marketing Master Class - Roger NairnPodcast Marketing Master Class - Roger Nairn
Podcast Marketing Master Class - Roger Nairn
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
 
Developing Marketing Strategies and Plans kotler
Developing Marketing Strategies and Plans kotlerDeveloping Marketing Strategies and Plans kotler
Developing Marketing Strategies and Plans kotler
 

Human-Computer Interface Meetup, Why people buy

  • 1. HCI Devices What is the killer feature? AbilityMatrixis reality perception ™ !1
  • 2. Voice2Text/Voice Control 1 Gesture (2D & 3D) 2 Hand Writing 3 AbilityMatrixis reality perception ™ !2
  • 3. Voice solutions Perception defines reality Expectations & Perceptions Actual User Experience ‣ Instant impact ‣ There is a learning curve ‣ Perfect accuracy ‣ It is not yet 100% ‣ Be intelligent and learn me ‣ You have to spend a lot of time with it ‣ Really no hands necessary ‣ You have to init the system ‣ Make things faster, a lot faster ‣ It is not the fastest, by far AbilityMatrixis reality perception ™ !3
  • 4. Hand Writing Recognition Perception defines reality Expectations & Perceptions Actual User Experience ‣ Comes naturally ‣ Definitely not natural ‣ Feels naturally ‣ Accuracy lacks perfection ‣ 100% accuracy ‣ No additional benefits ‣ Additional benefits ‣ Punctuation correction ‣ Spelling and/or grammar check AbilityMatrixis reality perception ™ !4
  • 5. Surrogates Perception defines reality Keyboard/Mouse ‣ I already know how to use it (and/or it was intuitive originally) ‣ Perfect accuracy Voice Control ‣ I thought I knew how to use it ‣ What is accuracy? ‣ What the fuck is happening? ‣ Has feedback ‣ This is frustrating ‣ I know what is happening AbilityMatrixis reality perception ™ !5
  • 6. Everything Is Awesome Except noone buys Creating Selling Living the dream - Changing the world Creative process - Value Creation AbilityMatrixis reality perception Allowing everything in the left to happen ™ !6
  • 7. Innovation Evolution The Infinite Loop New solutions become 
 the new platforms 5 4 Solution 2 Platform 3 2 Problem/Use Case Multiple use cases within platform Solution 1 !7
  • 8. Qualify vs. Quantify Insights are always more realiable Killer Feature Perceptions you deliver Inter Customer perceptions Basic Adjectives based description !8
  • 9. Voice Control Solution How to sell what you've got What can you? First 
 Factor Second Factor Third
 Factor Putting sales to work Limited hands free, learning curve an application where a learning curve is acceptable, is not life or mission critical Option for true multitasking advantages outweigh disadvantages, control of inputs to create a positive use case Limited accuracy understanding that 99.999% is not 100%, but in some cases it is acceptable !9
  • 10. What is the Killer Feature? Understand the perception and deliver the perception through functions and features. AbilityMatrixis reality perception ™ !10
  • 11. What’s the next step? Akos Tolnai CEO @abilitymatrix abilitymatrix.com AbilityMatrixis reality perception ™ !11