A brief presentation I created and presented in front of a class.

1. Mindy Kung
Corporate Communications

2. Agenda
1. Company
Overview
2. Company
Structure
3. Comparison with
Daimler AG

3. Company Overview

4. BMW was never just about automobiles. It was also about...
Aircraft engines and motorcycles.

5. Key Milestones
• 1916: Establishment of BMW
• 1923: BMW R 32 – First BMW motorcycle
• 1941: BMW in WWII – Aircraft engines for the German Air Force
• 1994: BMW goes to the USA
• 1994: Acquisition of Rover Group
• 1998: Rolls-Royce comes to BMW
• 2001: The MINI – Premium in the small-car segment
• 2007: Strategy Number ONE
• 2013: Launch of the BMW i3
Source: BMW Group Milestones

7. Strategy Number ONE
Growth
Shaping the Future
Profitability
Access to Technologies and Customers

8. Evolution of the Logo

9. Evolution of Front Grille

10. Company Structure

11. Board of Management
Executive Directors
Chairman of
the Board of
Management
– Norbert
Reithofer
Finance
Production
Development
Purchasing
and Supplier
Network
Human
Resources
MINI, BMW
Motorrad,
Rolls-Royce,
Aftersales
Source: BMW Group Company Portrait

12. Supervisory Board
Non-executive Directors
Chairman
Joachim Millberg
4 Deputy Chairman
of Supervisory Board
15 Members of
Supervisory Board
Source: BMW Group Company Portrait

13. Comparison

14. Production Volume
2014 2013
2,299,181 units 2,116,493 units
2,582,318 units 2,384,080 units
2014: BMW- 1.8MM, MINI- 322K, Rolls-Royce- 4.5K
2014: MB Cars- 1.6MM, Trucks- 498K, MB Vans- 299K, Buses- 31.5K
Source: BMW Group Annual Report
Daimler AG Annual Report

15. Sales Volume
2014 2013
2,241,460 units 2,079,013 units
2,545,985 units 2,353,623 units
2014: BMW- 1.8MM, MINI- 302K, Rolls-Royce- 4.1K
2014: MB Cars- 1.7MM, Trucks- 496K, MB Vans- 295K, Buses- 33K
Source: BMW Group Annual Report
Daimler AG Annual Report

16. Revenue
2014 2013
$89.6 billion
€80.4 billion
$84.7 billion
€76.1 billion
$152 billion
€136.2 billion
$138.1 billion
€123.8 billion
Automotive, Motorcycles, Financial Services, Other Entities, Eliminations
Automotive, Trucks, Vans, Buses, Financial Services
Source: BMW Group Annual Report
Daimler AG Annual Report

17. Overall…
Comparison in numbers
Production Volume
Sales Volume
Revenue
✓
✓
✓

18. In the car segment specifically…
Excluding motorcycles, trucks, van and buses
Revenue
in Cars
$81.9 billion
€73.6 billion
Sales Volume
in Cars
2.1MM units 1.7MM units
$83.6 billion
€75.2 billion
✓
✓

19. “Three brands, one
objective – to
become even better.”