An approach to 'Social Centric' planning

1. An approach to ‘Social Centric’ planning Alastair Cotterill, @acotterill DhirenShingadia, @numetrick83

2. Unless you’re listening you won’t know where the party’s at or if you’re even invited

3. product, product, product get this right first, then..

4. Provide the appropriate ‘choice architecture’

5. Like framing and amplifying any positive sentiment towards the brand

6. 6 Or taking things on board Be honest and open to criticism, turning the negativesinto positives

7. Provide reasons for people to want to discuss your brand in a positive way

8. 8 Respond to the current public mood, emotion and conversations

9. and embrace the places where people are spending their time

10. Begin with: Ideas people love to share

11. Make them entertaining, useful or support something that people genuinely care about

12. Add something of REAL value to EARN time with people

13. Put a social idea at the heart of your plans

14. Organize your commsaround it providing different ways for people to get involved

15. This isn’t just about blogs or social networks, everything is becoming connected and ‘social’ including perhaps the biggest game changer of them all…

17. Why is this important? Because being part of the conversation helps you to become more VISIBLEhere

18. …especially when you take this and add it to this and this

19. 19 And that drives CONVERSION* *The Influenced: Social Media, Search and the Interplay of Consideration and Consumption, GroupM and comScore 2009

20. ‘Social Centric’ planning = Consideration + Conversion Photo props to: Slide 2 - mosmi on Flickr Slide 3 - chicagobooth.edu Slide 7 - lenisebrothers.com Slide 15 - Gabriela Camerotti on Flickr Slide 19 - donsutherland1on Flickr Thanks Alastair Cotterill, @acotterill DhirenShingadia, @numetrick83