1. Think human in this
evermore connected world
Think about the life in the pocket
Some thoughts from the Las Vegas
Consumer Electronic Show 2014
January 2014
1

2. 5 things to remember
CES 2014
#1. Sensors in everything. Data traces everywhere.
#2. Log your life + Your life in your pocket.
#3. Every industry/business is being changed by digital technology.
#4. Meet human needs in very human ways.
#5. Think about the life in the pocket.
2

3. Contents: Think human. Think about the life in the pocket
1. Your life in your pocket
2. Smart homes
3. Immersive entertainment
4. Piloted vehicles
5. Smart cities
6. Anything anywhere production
8 themes
7. Automated health
8. Kids are human
9. Pets are human
10. Think human: think about the life in the pocket
3

4. We’re getting there
Apple's new iPod player puts
'1,000 songs in your pocket‘
Wednesday, October 31, 2001
4
iPhone launch
Your life in your pocket
January 2007

5. Sensors in everything. Data traces everywhere
1. Your life in your pocket
?
94Fifty Smart Sensor Basketball by InfoMotion Sports
Rydis H68 Pro vac by Moneual
Blue-tooth enabled fitness product that measures and diagnoses both the
tendency and quality of key skills critical to build confidence, versatility
and success on the basketball court
5
?
Next generation robot cleaner that features active dust recognition and
cleaning, self -diagnosis, and integration with smart phones for viewing
detailed status of the cleaner

6. Sensors in everything. Data traces everywhere
1. Your life in your pocket
?
Instabeat
Valeo
First waterproof heads-up monitor that tracks, stores and displays instant
colour-coded feedback of your heart rate on your swimming googles’
lenses to optimise your training and streamline your performance.
6
?
Concept smartphone app. The car parks itself after the owner has jumped
out at the entrance of a car lot or multi-storey car park. It finds a space
and, guided by a laser scanner and ultrasonic sensors, slots itself in and
turns off. When you are ready to go home you let it know via a
smartphone and it drives to meet you at the exit so you can pilot it home.

7. Sensors in everything. Data traces everywhere
1. Your life in your pocket
?
WeMo light bulbs by Belkin
Game Golf by fuseproject
WeMo LED Lighting Starter Set, which consists of two WeMo Smart LED
Bulbs and the WeMo Link, a plug-in hub capable of controlling as many
as 50 bulbs at once. Through the WeMo app you'll be able to control the
bulbs remotely, or automate them to turn on and off at specific times.
Soon to be included a dedicated vacation mode.
7
?
A wearable technology and integrated software platform for golf. Game
seamlessly records your golf game to make the game more engaging,
visually interactive, shareable and social.

8. Sensors in everything. Data traces everywhere
1. Your life in your pocket
?
TrackR and Wallet TrackR by Phone Halo
Mother by Sen.Se
Helps you find any lost item in seconds using your
iPhone, Ipad or Android.
8
?
Designed to serve as a hub for a series of Motion Cookie tracking
devices. Multipurpose portable sensors able to track a variety of
information, including movement and temperature. Cookies can be used
for fitness tracking, monitoring for intruders, tracking temperature,
monitoring medications, and tracking sleep.

9. All sensors lead to smart mobile devices
1. Your life in your pocket
9

10. The paradox of
unlimited choice
1. Your life in your pocket
Too much choice is debilitating for
customers, consumers and brands
How to succeed in a world where
anyone/anything can be connected
to almost anyone/anything?
Who/what do I want to connect to?
Who/what do I want to connect to me?
10

11. Think human in this
evermore connected world.
Think about the life in the pocket
11

12. Meet human needs in a very human ways
1. Your life in your pocket
KiK Plans
by Fitbug
12
Kik Plans by Fitbug

13. Contents: Think human. Think about the life in the pocket
1. Your life in your pocket
2. Smart homes
3. Immersive entertainment
4. Piloted vehicles
5. Smart cities
6. Anything anywhere production
8 themes
7. Automated health
8. Kids are human
9. Pets are human
10. Think human: think about the life in the pocket
13

14. Wall of noise around connected Smart Homes
2. Smart homes
14
LG Home + Samsung Smart Home + Whirlpool + Cisco + Haier

15. Democratised and made plug & play
2. Smart homes
15
WeMo by Belkin

16. Made available to other appliance manufacturers
2. Smart homes
16
WeMo by Belkin

17. Home security from anywhere in the world
2. Smart homes
17
OKiDoKeys + Kevo + Doorbot

18. Wall of noise around Ultra High definition TV
3. Immersive entertainment
18
LG + Samsung + Toshiba + Panasonic + Sony

19. Filling the gap between 4K hardware & 4K content
3. Immersive entertainment
“Samsung
partners
Amazon,
Comcast
and Netflix
for 4K
TV content”
19
Sony + Netflix + YouTube + ESPN + 500px + Video Unlimited + PlayMemories + Samsung + Amazon + Comcast

20. There’s always one that has to go a bit further
3. Immersive entertainment
20
Toshiba

21. Curved TVs, a step too far?
3. Immersive entertainment
21
Samsung + LG + Hisense

22. Curved mobile devices?
3. Immersive entertainment
22
Flex by LG

23. TV anytime anywhere.
3. Immersive entertainment
Super Joey. A set top box that works
in conjunction with Dish's Hopper
digital video recorder. The Hopper =
the living room's set top. The Super
Joey = extension for the bedroom or
the kitchen. Add in the Sling and
Dish Anywhere features (enabling
subscribers to watch shows through
the Internet or transfer them to Apple
and Android devices) and the result is
close to an anything, anywhere,
anytime TV experience.
The combination of Hopper and
Super Joey would let many Dish
users wean themselves off live TV
& the ads that go with them
23
Tivo + Super Joey by Dish

24. The battle for your car dashboard
4. Piloted vehicles
Google launches a partnership with carmakers
(General Motors + Honda + Audi + Hyundai)
to bring the Android operating system
to vehicles in 2014.
24
Open Alliance: Google + General Motors + Honda + Audi + Hyundai

25. Even more for your car!
4. Piloted vehicles
Last years’
momentum
continues
25
Ford

26. Even more to do in more car marques
4. Piloted vehicles
26
Mercedes + Chevrolet + Mazda

27. Driven by a digital chauffeur
4. Piloted vehicles
Audi's self-driving cars will let drivers put autopilot in
control in congested traffic situations. It can take over
and guide the vehicle with perfect lane discipline at
speeds of up to 37mph (60 km/h). Using ultrasonic
and radar sensors as well as video cameras, the car
can maintain a safe distance from the vehicle in front
and reduce speed or apply the brake if necessary.
27
Audi + BMW
BMW has shown off self-driving cars that can "drift" around
bends and slalom between cones. The modified 2-Series
Coupe and 6-Series Gran Coupe are able to hurtle round
a racetrack and control a power slide without any driver
intervention. Using 360-degree radar, ultrasonic sensors &
cameras, the cars sense and adapt to their surroundings.

28. Parked by a digital valet
4. Piloted vehicles
Remote control parking via smartphone app.
Using sensors, the concept Audi RS7 Sportback
can not only park itself in any space large enough to
accept it, the car can park itself via remote control.
Simply stop the car next to the space and get out.
Then, using a smartphone to connect to the vehicle,
order it to park and switch off its ignition. When it's
time to leave, the car can be instructed to exit the
space and pull up alongside the driver and his or
her passengers.
28
Audi + Bosch
Bosch, better known for
its white goods and
power tools, showed off
its smartphonecontrolled self-parking
technology at the show.

29. Linked to other cars & into traffic systems?
5. Smart cities
29
Urban Future Initiative by Audi

30. 3d printing comes of age
6. Anything anywhere production
Two food-creating 3D printers
unveiled. The machines make
chocolate and sugar-based
confectionery shaped – using
printed sugar and liquid chocolate in ways that would be difficult to
produce using traditional methods.
At just $499, fully
assembled, the da Vinci
printer aims to attract a
new wave of "makers" to
the growing 3D printing
movement. Many 3D
printers cut costs by
requiring customers to
assemble them after
purchasing. The da
Vinci, however, comes
fully built.
30
ChefJet and ChefJet Pro by 3D Systems + Da vinci by XYZ printing

31. Emerging business model #1? Kit
6. Anything anywhere production
31
Cube and Sense by 3D Systems + Scan Real Life

32. Emerging business model #2? Short run print shop
6. Anything anywhere production
32
Sculpteo

33. Emerging business model #3? Pay per use designs
6. Anything anywhere production
33
Digital Store by Makerbot

34. Wall of noise around bands / watches / clips
7. Automated health
34
LG + Sony + Casio + Sonostar + Vivofit by Garmin + iHealth + TomTom + Fitbit

35. Meet very specific human needs
7. Automated health
35
miCoach SMART RUN by Adidas + Skulpt

36. Meet very specific human needs
7. Automated health
36
Check light by Reebok + June by Netatemo

37. Meet very specific human needs
7. Automated health
37
Welograph + guard2meby LOSTnFOUND AG

38. Make exercising more interesting?
7. Automated health
38
TRAVR Shadow Ops by OMNI

39. Meet very specific (small) human needs
8. Kids are human
39
Polariod + Play and Learn + Filip + Ibitz

40. Your pet’s life in your pocket
9. Pets are human
40
Petbit + Voyce + Fitbark

41. Skype / facetime your pet
9. Pets are human
41
Petzila

42. Contents: Think human. Think about the life in the pocket
1. Your life in your pocket
2. Smart homes
3. Immersive entertainment
4. Piloted vehicles
5. Smart cities
6. Anything anywhere production
8 themes
7. Automated health
8. Kids are human
9. Pets are human
10. Think human: think about the life in the pocket
42

43. Meet a human need in a very human way
10. Think human: think about the life in the pocket
43
Mother by Sen.se

44. Meet a human need in a very human way
10. Think human: think about the life in the pocket
44
KiK plan by Fitbug

45. Contents: Think human. Think about the life in the pocket
1. Your life in your pocket
2. Smart homes
3. Immersive entertainment
4. Piloted vehicles
5. Smart cities
6. Anything anywhere production
8 themes
7. Automated health
8. Kids are human
9. Pets are human
10. Think human: think about the life in the pocket
45

46. 5 things to remember
CES 2014
#1. Sensors in everything. Data traces everywhere.
#2. Log your life + Your life in your pocket.
#3. Every industry/business is being changed by digital technology.
#4. Meet human needs in very human ways.
#5. Think about the life in the pocket.
46