1. Irish Media Agency 2011
10th June 2011
This week: The blog: TG4 Securesanalysis of Cup
The latest insights and
Heineken
search
twitter.com/MindshareIRL
blog.mindshare.ie
The big names and numbers in Cinema
youtube.com/MindshareIRL
TG4 Secures Heineken Cup and Amlin Challenge Highlights from RTE
by Jill Robinson
TG4 have just sent a press release confirming they
have secured the highlights rights for the Heineken Cup
and The Amlin Challenge cup from RTE. The deal is for
3 years, so it will cover the 2013 final – for which
Dublin was announced as host city yesterday.
So will the audience watch in the same numbers on
TG4? TG4 will have commentary ’as Gaeilge’ and
there will be no
Hook or Pope.
The highlights of
from the blog
this years final - Leinster V Northhampton - was watched by 6 Steps to Truly Social Competitions
275,000 adults on RTE2. by Andy Pierce
Read it here.
However, the really interesting thing here is what is TG4′s plan?
Gaming 2012: The Best of E3 2011
They are moving in on RTE’s rugby coverage for the 2nd year in a
by Rachel Ray
row. Last year it was shared rights to the Magners League, this
Read it here.
year the Heineken Cup highlights… next year the Six Nations?
Facebook’s Biggest Opportunity:
I don’t think TG4 would have the budget to bid for the 6 Nations
Mobile
but who knows, they definitely have a rugby strategy so we will be
watching this one closely. by Ciaran Norris
Read it here.

2. INSIGHTS & Bloom 2011 E Coli
ANALYSIS
GOOGLE
TRENDS
Search Trends
8TH JUNE 2011
Cheryl Cole would be happy to see
that her American saga has been replaced
by the Blake Lively (of Gossip Girl’s) and
Leonardo DiCaprio story. Also topping
our searches was the Britain's Got Talent -
as it was the final episode.
X-Men First Class The Bloom 2011 festival saw a lot
more coverage this year and was googled
a lot - despite the only sun it saw was on
Friday. It was a busy weekend in terms of
events, as the music festival, Forbidden
Fruits, was also on.
Rising Searches (last 7 days) Mindshare analyses the search volume
within Ireland to establish patterns and Topping our radio searches over the
trends of information people are last twelve months were Today FM, BBC
24th May - 31st May 2011 searching for over certain time periods. Radio 1 and Newstalk. However the radio
Breakout term that has seen the greatest rise in
searches was Radio Nova.
blake lively 1450%
We were also checking out Father’s Day
britains got talent 400% ideas and checking up on the E Coli story.
Both Spain and the cucumber were
e coli 250% Breakout innocent victims, it turns out.
bloom 2011 200% Breakout
In TV, Geordie Shore, Dr. Who,
Britain’s Got Talent and MTV have all
bloom 160% seen a significant rise in searches.
forbidden fruit 140% Meanwhile in cinema X-Men: First Class
has had its share of searches too. We’ve
french open 140% listed the big screen winners of the last six
months below, alongside a list of the big
fathers day 2011 80% movies for the next part of the year to be
fathers day 70% considered for advertising.
roland garros 70% Rising searches are based on the increase in volume from a base volume seven
days ago. When ‘Breakout’ is recorded, the base figure was too low to record
them.
Rising News Searches (last 30 days) Rising Image Searches
8th May - 8th June 2011 (last 30 days)
eurovision 2011 imogen thomas
queen imogen manchester united
bin laden ryan giggs
jedward barcelona
imogen
eurovision ryan giggs sunday herald
obama ireland man utd
osama giggs geordie shore

3. Cinema News Top Rising in Radio
in the last 12 Months
Topping of the Box Office in the Last 6 Months:
Million Euro
1 radio nova +750%
1. The King’s Speech 2.80 2 chris moyles +550%
2. The Hangover: Part 2 2.25
3 radio one +190%
3. Tangled 1.99
4. Black Swan 1.71 4 radio 1 +120%
5. The Fighter 1.70
5 radio 1 bbc +70%
6. Fast and Furious 5 1.68
7. Pirates of the Caribbean 1.60 6 radio 5 +60%
8. Gulliver’s Travels 1.20
7 radio 5 live +60%
9. True Grit 1.17
10. Thor 1.16 8 radio1 +60%
9 bbc 5 live +50%
Movies available for advertising:
Kids: Kung Fu Panda 2, Cars 2, 10 bbc radio +50%
Teens: Abduction
Females: Bridesmaids, Jane Eyre, The Help Top Radio Searches in the last 12 months
Males: The Green Lantern, Captain America, The Rise of the Planet of the Apes
radio newstalk
Everyone: Harry Potter (the last movie), Transformers: Dark Side of the Moon
fm radio 1 bbc
todayfm fm104
radio 1 radio 4
doctor who
xmen bbc radio online radio
+60% simon cowell
+90% +300%
Rising Entertainment
last 7 days vs. previous 7 days
mtv
+80% Blake Lively
bgt
Breakout
x men +450%
+250%
xmen first class
+250%
britians got talent
+250%
britian got talent
+400%
The Google Trends report is published weekly by Mindshare Dublin based on search volumes according
to Google Insights. The data is owned and curated by Google, but available for public access.
For more information contact Finian Murphy (finian.murphy@mindshareworld.com) or +353 1 415 0300

4. TV News Top TV Advertisers 16th - 22nd May
1,750
Miriam O'Callaghan returns to our screens this
weekend in Saturday Night With Miriam on RTE2, at
9:30PM. 829 733 650
529 504 501 490 411 403
An interesting documentary series on life on the farm
begins this Sunday at 6:20PM, on TV3. r lt t er l
ve G au Po
s
UP
C a eo m la
ile P& n kis re ag co Co
Un Re An enc L’O Di Eir ca
tt B Co
c ki
Re
The Sunday Game covers highlights and analysis of
the weekends GAA championship action on Sunday
650 Top TV Brands 16th - 22nd May
504
at 9:30PM RTE2. 393 382 339 326 306 291 281 279
TV3 presents a documentary on teen pregnancy and
the life after the birth on Britain's Youngest Grannies t i
s C or y er y k e lt
Po UP Vh Sk is ter an Lif au
ete we ot rB sh n
on Wednesday at 8PM. An M d L e Iri Re
Bu nal Ulst
tio
Na
Top Rated Programmes
HW + CH (Multichannel TVRs) Adults 15-34 (Multichannel TVRs)
Desperate Housewives 28.3 Desperate Housewives 15.0
Coronation Street 19.9 RTE Six One 12.5
The Late Late 18.8 RTE News 9PM 11.6
RTE News 9PM 18.7 President Obama 10.8
President Obama 16.4 Eastenders 9.3
RTE Six One 16.4 Champions League 9.0
Fair City 16.1 The Late Late 8.9
Grey's Anatomy 15.2 Coronation Street 20 8.2
Eastenders 14.8 Britain's Got Talent 8.1
Don’t Tell the Bride 14.2 Magners League live 8.1
Sponsorship Availability Master Chef comes to Ireland and its up for sponsorship from
An Idiot Abroad: Things To Do Before You Die is up for sponsorship September on RTE
on SKY1.
A sponsorship opportunity has arrived for Charity ICA Boot Camp
on RTE1 in August
Miriam O’Callaghan An Idiot Abroad: Things to Do Before You Die
The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data.
For more information contact Jill Robinson (jill.robinson@mindshareworld.com) or +353 1 415 0300