This document provides 7 rules for effective MSP marketing that generates quality leads. The rules include having a website with valuable content, using content to attract an audience and get them to sign up for updates, using social media and blogs/newsletters to showcase expertise, creating partnerships with complementary businesses, and asking for referrals and testimonials from happy customers. Following these strategies can help MSPs generate demand without relying on external lead generation.

1. www.mspadvantageprogram.com
MSP MARKETING
THAT GETS YOU LEADS

2. MSP MARKETING
THAT GETS YOU LEADS
MSP marketing that gets you leads 02
1.
MSP MARKETING RULE #1 -
HAVE A WEBSITE
Sure, you’re a small business, but
your leads are out there on the
internet. So the first step is to get
a powerful business website. Your
site should contain information
about you, the products/services
you offer, testimonials from happy
clients who have benefited by
doing business with you and,
of course, be a source of value-
added content.
Lead generation is a challenge faced by every
MSP. There are websites that promise ‘Qualified
leads’ for a fee, but often these may be outdated,
ill-matched or even fraudulent. Wouldn’t it be great
if you could generate quality leads yourself? There
are some very effective MSP marketing methods.

3. 03
2.
MSP MARKETING RULE #2 -
VALUE-ADDING CONTENT
3.
MSP MARKETING RULE #3 -
SIGN-UP, SIGN-UP, SIGN-UP
4.
MSP MARKETING RULE #4 -
SOCIAL MEDIA
If you want to attract leads,
you need to add value to your
audience through effective
content. For example, include the
link to your blog on the website
So you have a great website that’s
filled with value-adding content.
The next option is to make your
content accessible only upon
sign-up. The sign-up must be free,
but should gather key information
from your leads.
Appearing in Social media is
one good method to boost your
web presence. Being present on
popular social media sites such
as Facebook, Twitter, LinkedIn and
YouTube lends you more visibility
on web search results.
wherein you can discuss the
latest IT threats, put up Day Zero
alerts, etc. This approach yields
an audience that is genuinely
interested in what you offer.
Asking a person to sign-up has
two goals-one, of course, you
get their contact information and
second-if you have deployed a
good marketing automation tool,
upon a sign-up, the tool will be
able to track and analyze prospect
behavior for you.
As an additional method, social
media can also be an effective
viral marketing medium. Suppose
your business’s page is liked by
10 people who have 100 friends,
all 100 of them will come to know
of your product page. Similarly,
MSP marketing that gets you leads

4. 04MSP marketing that gets you leads
a good word written by your
customers on social media will
be broadcast to a large audience,
piquing interest and leading to
increased web traffic for you.
If you are not able to devote
enough time to social media
marketing, then it’s time to get
a good marketing automation
software which can do social
media postings for you
automatically.
5.
MSP MARKETING RULE #5 - BLOGS,
NEWSLETTERS & YOUTUBE VIDEOS
6.
MSP MARKETING RULE #6 -
BE “PARTNER-SMART”
Blogs, newsletters and YouTube
videos are great platforms to
showcase your expertise and
knowledge in the domain of your
business and to attract leads in
the process. If done well and truly
informative, it lends credibility
to your brand and business. It
also creates awareness of your
business without any blatant
“selling” of your services.
Additionally, blogs are a great
way to attract leads, while
Create partnerships with
businesses and people who can
further your growth. Consider the
option of working with those who
offer complementary services or
strengthening your personal
brand. Post videos related to your
business on YouTube and share
them on your Twitter/Facebook
pages and your website and blog.
Create monthly newsletters and
send them to your prospects.
If you find yourself short of
time then you can always use a
marketing automation software
program which will automatically
post your content on relevant
marketing channels.
products. For example, as a MSP
you can partner with bigger IT
vendors and start offering their
products and services.

5. 7.
MSP MARKETING RULE #7 - ASK FOR
REFERRALS & TESTIMONIALS
When you have a happy customer,
ask them to give referrals. One
method may be to offer incentives
to present customers who refer
leads that result in a sale.This
can take time and effort, so these
plans should be designed with
care. Leads through referrals are
often more receptive to your sales
approach, of good quality, and
more likely to close.
Lead generation can be a challenge for MSPs-
especially when you have little formal training and
negligible marketing or sales support. But if you
have the right strategies and tools in place, you can
generate demand and get quality leads for your
MSP business without depending on external lead
generation agents.
05MSP marketing that gets you leads

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www.mindmatrix.net
About Mindmatrix & MSP Advantage program:
Mindmatrix offers Channel & Sales Enablement software for direct and indirect sales
channels. Mindmatrix is the only provider of a Single Unified Platform that combines PRM
software, Direct Sales and Channel Enablement, Channel Marketing Software, Marketing
Automation software and Marketing Asset Management. Mindmatrix takes you through
every step in the sales process from lead to revenue, enabling your salespeople and channel
partners to sell more, faster.
Through its MSP-IT Advantage Program, Mindmatrix works with hundreds of MSPs,
integrators and VARs to make their marketing easy and effective. Mindmatrix empowers
MSP sales and marketing teams with Marketing Automation, Sales Enablement and Asset
Management tools, Content and Managed Marketing Services to enable MSPs, VARs and
integrators to generate leads and close deals more effectively.