Are your Innovation teams running out of tools to create ideas? Do you want new ways to think about testing concepts and building products? Perhaps its as easy as asking the same old questions, but in a fun and exciting way.

2. 1 2 3 4 5 6
1 Nurse
Insurance
Agent
Police Architect
Security
Guard
Hairdresser
2 Civil
Engineer
Programmer
Event
Planner
Fitness
Instructor
Artist Taxi Driver
3 Physical
Therapist
Armey
General
Entre-
preneur
Sales
Manager
Real Estate
Agent
Interpreter
4 College
Professor
Building
Contractor
Pastor
Market
Research
Analyst
Hairdresser Plumber
5 Optician Accountant
Elementary
School
Teacher
Economist
Marketing
Manager
Social
Worker
6 Banker Doctor Attorney
High School
teacher
Scientist Psychologist
Using dice*, find a job on the page:
1) Name the 3 most common character traits for
that role. How would people with those traits
view your product?
2) Can someone in that role afford your product?
Do you want to price for them or price for a
different segment? What additional allied /
complementary products do you need for those
segments?
3) Does someone in that role have the opportunity
to use your product? How does it fit into their
lives? Describe when in their average day they
find time to use your product?
4) Is someone in that role likely to use your
product? What 3 additional features would they
want, from that roles perspective?
*or using Excel using this formula =INT(6*RAND())+1

3. Trait 1:
Trait 2:
Trait 3:
Target Segments:
Adjacent Segments:
Allied / Complementary Products:
Time 1:
Time 2:
Time 3:
Feature 1:
Feature 2:
Feature 3:

4. Are your Innovation teams running out of tools to create ideas?
Do you want new ways to think about testing concepts and building products?
Perhaps its as easy as asking the same old questions, but in a fun and exciting way.
We can help you see the path ahead, cycle quicker and achieve earlier.
Call us on (503) 297 5128 or email us at contact@mindfulinsights.com