Smirnoff Espresso used the power of Social Media Influencers to launch their new product & MindShift Interactive teamed up to provide them with the right mix!

1. Influencer Relations
Influencer Relations powered by

2. Brand Objective
Announce the launch of Smirnoff Espresso, their new
flavoured Vodka, on Digital

3. What Did We Do?
1. We got together people who loved to party, drink &
basically have a good time, intelligently in two cities:
Mumbai & Bangalore!
2. Instead of the regular meetups, we decided to
conduct an evening of Mixology with professional
Mixologists, rightfully christening is The
#Espressology Meet.
3. We trained them all to make the right cocktails, with
Espresso of course!

4. Event Day
Activities

5. Bangalore
Coffee Vodka BadgesBlind-folded tasting
Mixing it up!
Event Highlights

6. Mumbai
Event Highlights

7. Influencers party with Smirnoff!

8. Influencers
Total Outreach –
1,71,52,00,000

10. Influencers
Total Outreach – 8,32,05,75,000

12. Bloggers Total Outreach – 2,36,400

13. The Outreach Strategy
11 Bloggers
9 Facebookers
14 Tweeps
= +10 Mn Outreach

14. Interested in Influencer Relations?
contact@mindshiftinteractive.com
www.mindshiftinteractive.com