JW Marriott Bengaluru partnered with MindShift Interactive in order to amplify their association with World On A Plate as the Official Hospitality Partners. World On A Plate is India’s first ever food festival. The event revolved around the 3 MasterChef's visiting Bengaluru for a culinary journey, which included a MasterClass, tete-a-tete sessions and VIP brunch. The aim of the campaign was to highlight JW Marriott Bengaluru as the official hospitality partner for the Food Carnival. A digital story was told through engaging content online and live coverage across Twitter, Instagram and Facebook which captured the MasterChef judges through interviews, boomerang's and interesting influencer-curated content.

1. World On A Plate Report

2. We had a chance to host the MasterChefs….
And we extended the invitation to our guests
and digital followers

3. About the
event
World On A Plate is
India’s first ever food
festival
The event revolved
around the 3
MasterChefs visiting
Bengaluru for a
culinary journey,
which included a
MasterClass, tete-a-
tete sessions and VIP
brunch

4. IMPACT
• More than 155 tweets, 45 posts and 55 Instagram
posts done during 3 Days of #MastersAtJWBlr
• Witnessed an increase of 204 followers on
Instagram, 169 followers on Twitter and 1169 fans
on Facebook
• More than 10,000 interactions within 3 days
• Reach of the overall campaign: 1.2 million

5. Objective
• To create awareness about the MasterChefs’
culinary journey in Bengaluru and the special
MasterClass at the JW Marriott Hotel
Bengaluru
• Highlight their JW Marriott experience with
our chefs and the team
• Leverage on the popularity of the three
MasterChefs via sharing the experiences
digitally, LIVE

6. Unveil the excitement with a showcase of
MasterChefs
Prep-up by Marriott Team with an exclusive photo
shoot for the countdown
Teaser Phase

7. Introducing the association with World On A
Plate

8. Introducing the association with JW Marriott
Bengaluru

9. Sharing World On A Plate content…

12. #JWBLRPREPUP
JW Marriott Team’s welcome for the chefs!
Videos – Boomerangs - Images

16. Promoted
‘Stay With
MasterChefs!’
Offer

17. Countdown on Twitter

19. Getting inspired from the concept of Mystery Box, we
decide to ask our followers which dish should our
chefs cook for the MasterChefs, when they arrive at
JW Marriott Bengaluru
#JWBLRMYSTERYDISH

20. The search for the Mystery
Dish…
• The main objective behind the contest #JWBlrMysteryDish
was to create buzz amongst our followers about the
MasterChefs arrival and the World On Our Plate event at
our hotel
• Fans/Followers had to share a special dish which can be
added to the #JWBlrMysteryDish and help us impress the
MasterChefs
• Marriott properties extended their support through posting
on their respective Social Media pages

21. #JWBlrMysteryDish Contest
Likes: 395
Comments : 20
Shares: 15
Total Interactions : 430
Likes: 287
Comments : 11
Shares: 11
Total Interactions : 309

22. Likes: 40
Comments: 7
Shares: 6
Total Interactions: 53

23. JW Marriott’s Sharing
Likes: 20
Comments: 8
Shares: 12
Total Interactions: 40
JW Marriott Hotel New Delhi
Aerocity
Likes: 7
Comments: 1
Total Interaction: 8
JW Marriott Mussoorie Walnut
Grove Resort and Spa

24. #JWBlrMysteryDish Contest
Likes: 13
Retweets: 17
Total Interactions : 30
Likes: 19
Retweets: 17
Total Interactions : 36

25. Likes: 17
Retweets: 14
Total Interaction : 31

26. Impact
• The simplicity of the contest created a good hype
among the followers about the World On A Plate
event
• Most followers interacted with the brand more than
once, making the contest very interactive
• The contest was fun and created a better rapport
between JW Marriott Bengaluru and its followers
More than 150+ dishes were recommended via Facebook, Twitter
and cluster pages in less than a day

27. Impact
Total tweets:
296
Total Impressions:
1,438,985
Participants:
50
Reach:
158,322

28. Impact
Total Interactions:
752
Participants:
28
Reach:
6,573

29. Overall Impact
• We did 38 teaser posts, in order to create buzz
and excitement amongst our followers
• We received high interactions on all our posts
Total Likes on all
platforms:
3465
Total Interactions on all
platforms:
4624
Total interactions on
Facebook:
3513
Total interactions on
Twitter:
615
Total interactions on
Instagram:
496

30. When the MasterChefs Arrive - #MastersAtJWBlr
Candid experiences with JW Marriott Team
Alba stall at World On A Plate
MasterClasses of MasterChefs
Live Coverage of the event
Launch Phase

31. WHEN THE MASTERCHEFS
ARRIVE
#MastersAtJWBlr

32. Likes: 44
Comments: 1
Shares: 2
Total Interactions: 47
Likes: 48
Shares: 3
Total Interactions: 51

33. Likes: 413
Comments : 12
Shares: 29
Total Interaction : 454
Likes: 342
Comments: 2
Shares: 4
Total Interaction : 348

34. Likes: 277
Comments : 3
Shares: 15
Total Interactions: 295
Likes: 245
Comments: 7
Shares: 10
Total Interactions: 262

35. DAY 1 WITH #MASTERSATJWBLR
#MastersAtJWBlr

37. MasterClass with Gary Mehigan!

38. More than 30 tweets, 5 Facebook posts
and 10+ Instagram posts were shared

40. Day 1 summarized for
all our fans/followers
across India

41. DAY 2 WITH #MASTERSATJWBLR
#MastersAtJWBlr

42. Live Coverage of the event
• Live coverage of Alba stalls
• MasterClasses by all three #MasterChefs
• Interactions with fans/followers

43. Alba Stall Set-Up

46. MasterClass
by
Matt Preston

47. MasterClass
by George
Calombaris

48. MasterClass
by
Gary Mehigan

49. Boomerang
with our JW
Marriott chefs

50. Day 2 with
#MastersAtJwBlr
summarized

51. DAY 3 WITH #MASTERSATJWBLR
#MastersAtJWBlr

52. JW MARRIOTT TEAM ON HOSTING
THE MASTERCHEFS
Videos

53. JW Marriott
Bengaluru – General
Manager, Parul
Thakur’s take on
hosting the
MasterChefs
Garnered more than
8,200 views

54. Executive Chef Anthony En Yuan
Huang and Our F&B Director
Kamakhya Singh share their
takes on hosting the MasterChefs
Garnered more than 1200 views

55. Day 3 with
#MastersAtJwBlr
summarized

56. Post Launch Phase
When we said ‘Thank You’!
Press Coverage

57. #ThankYou
posts for the
MasterChefs

58. Press coverage from
the event:
VOGUE India

59. INNOVATIONS
#MastersAtJWBlr

60. Instagram
Storyboard
(Witnessed 38% growth in
Instagram within 3 days

61. Videos
Garnered more than 10k
views in less than 3 Days

62. Boomerangs
When our chefs got talking…

63. Branded Content
When brand JW Marriott Bengaluru
remained the center of everything

64. Creative Story
When we leveraged customized
creatives, albums, collages, videos to
share what we had to say – giving it a
JW Marriott Bengaluru twist

65. Cross Promotion:
When the MastersChefs shared our posts

66. Thank You!