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Christian Bason, Director
Innovationand designasdriversof
social change
-what does it take?
Whydo we need more public
sectorinnovation?
“We haven’t got the
money, so we’ve got to
think!”
Ernest Rutherford
Value of public sectorinnovation
Productivity
Service
experience
Outcomes
Democracy
Co-creation
Co-productionProfessionals
produce
Experts
create
Two paradigm shifts?
Involving citizensisabout
creating ideasthat have a
betterchance of working for
them.
The systematic processof
creating new public
policiesand serviceswith
people, not forthem.
Co-creation
Professional empathy
Experiencing what citizens experience
New mode of knowledge
New meaning foradult mentallydisabled
From a ”case” to being a personwith a future
From digitallyincompetent to digitallyself-reliant
Rehearsing the future
Design as driver of policy and service co-creation
Different kind of process
“Everyone designswho devisescoursesof
actionaimed at changing existing situations
into preferred ones.”
Herbert Simon (1968)
Design
Challenging
Reimagining problems & opportunities
Human
Understanding drivers of behaviour
Experimental
Prototyping as a vehicle for learning
Concrete
Visualising to enable cross-cutting dialogues
The
service
journey...
...and points
of pain.
Prototyping: Storyboard
Mapping system resources,
current and potential, over
time – to enable system
redesign.
Anapproach that seeksto leverage
allavailable resourcesto produce
the best possible outcomesfor
citizensand societyat the lowest
possible cost.
Co-production
Services,
regulations,
benefits, etc.
Authority Citizens
Producing outcomesFOR…
Authorities
Citizen
Local
community
Family / friends
Outcomes
Citizen+ society
Producing outcomesWITH...
Businesses
Non-
governmental
organizations
What’snew?
Not a new
phenomenon, but a
new awareness
Policies and services do
not ”arrive” in a vacuum
Fit with recipients’
experience and practices
shapes outcomes
Other actors are always
part of the picture
Three approaches
to creating value
through co-
production
Redefine
www.tacsi.au.org
Find and build capacity
Facilitate
Platform
Traditional Co-production
Optimize Redefine
Help Invest in capacity
Authority Platform
1. New professional identities for public
service staff: How to make the transition
from ‘authority’ to ‘platform’?
2. Radical redesign of public systems:
Everything could potentially change...
3. What is the role of public managers in a
model of co-production?
Challenging public services
The leadership challenge
“My staff don’t question the new insights
we gained from involving citizens. But
they question the consequences for our
organization”.
Public Manager
Policy Press
2010
mind-lab.dk/en
christianbason

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Innovation and design as drivers of social change - what does it take?

Hinweis der Redaktion

  1. Metode Designspil Hvorfor ikke spille og lege sig frem til nye løsninger og muligheder? Designspil er en struktureret tilgang til at organisere og involvere deltagere i en udviklingsproces. Ofte vil et designspil have nogle faste elementer i form af eksempelvis et bræt og nogle elementer, som bliver produceret af deltagerne selv. Spillet kan have mange forskellige former såsom brætspil, videokort, legoklodser eller dartskiver. Designspil egner sig godt til at indgå i en udviklingsproces, hvor deltagerne har forskellige interesser og præferencer. I spillet får projektdeltagerne mulighed for at beskrive, udvikle og forhandle forskellige løsningsforslag og ideer. Samtidig kan det legende element i et spil give energi til processen, og spillet kan kombinere overraskende elementer med hinanden og derved udløse nye ideer. Et designspil kan: Bruge tilfældighedsprincippet systematisk o • g inspirere til nye ideer. • Være et demokratisk element, hvor alle deltagerne er involverede. • Introducere energi og humor i udviklingsprocessen.
  2. Evt Anne Lind historien
  3. Metode Servicerejse Kortlægning er en af de simpleste, men alligevel mest brugbare metoder til at forstå og visualisere brugerens oplevelse af en service. Servicerejsen nedbryder serviceprocessen kronologisk til sekvenser og udpeger berøringsflader, interaktion mellem borger og myndighed, og formidler rejsen som en samlet oplevelse set med brugerens øjne. Med en servicerejse afdækkes eventuelle afstande mellem det ideelle forløb og det oplevede forløb, og dermed bliver potentialet for forbedring udpeget. Det er et analyseredskab, som fastholder servicens kompleksitet og udpeger såvel potentialer som uhensigtsmæssigheder i forhold til den aktuelle service. En servicerejse kan benyttes som: Værktøj til at stimulere idégenering, når en service skal justeres e • ller re-designes. • Middel til at sammensætte de rigtige ressourcer, kompetencer, virkemidler og aktører i relation til serviceforløbet.
  4. Metode Servicerejse Kortlægning er en af de simpleste, men alligevel mest brugbare metoder til at forstå og visualisere brugerens oplevelse af en service. Servicerejsen nedbryder serviceprocessen kronologisk til sekvenser og udpeger berøringsflader, interaktion mellem borger og myndighed, og formidler rejsen som en samlet oplevelse set med brugerens øjne. Med en servicerejse afdækkes eventuelle afstande mellem det ideelle forløb og det oplevede forløb, og dermed bliver potentialet for forbedring udpeget. Det er et analyseredskab, som fastholder servicens kompleksitet og udpeger såvel potentialer som uhensigtsmæssigheder i forhold til den aktuelle service. En servicerejse kan benyttes som: Værktøj til at stimulere idégenering, når en service skal justeres e • ller re-designes. • Middel til at sammensætte de rigtige ressourcer, kompetencer, virkemidler og aktører i relation til serviceforløbet.
  5. Derfor hedder det ”mere for mere”
  6. Det nye er ikke at adfærd og effekter skabes af den kontekst – det nye er at vi tænker det strategisk ind. Er det nyt eller er det noget som altid har været der, men vi har bare ikke set skoven for bare træer? EN effekt er netop et resultat af en indsats Der er samproduktion overalt i dag, det nye er at arbejde struktureret med det. På side 1 i effektmålingsbogen der står der at du aldrig isoleret selv kan tage : Alle effekter af policy og services bliver samproduceret i dag!! Det handler grundlæggende om at erkende 1. at vi ikke skaber effekter isoleret set. og 2. At vi kun er én ud af mange brikker der kan skabe effekter.
  7. I fredericiamodellen der beder man ikke de ældre om bare at tage strømperne på. Der gør man noget helt nyt. Borgere, der henvender sig til kommunen med anmodning om praktisk eller personlig hjælp, tilbydes at indgå i et intensivt rehabiliteringsprogram, hvor borgeren i løbet af 6-8 uger sættes i stand til selv at varetage opgaven.
  8. “ In the past, the left focused on the state and the right focused on the market. We’re harnessing that space in between – society – the ‘hidden wealth’ of our nation.” David Cameron, 2011