Mousa Coast is a resort at Oyoun Mousa, Ras Sedr, South Sinai Governorate, Egypt. Back in 2015, this was an analysis for their live website and proposal for a new one which was taken on consideration and implemented, including new navigation and content development to improve the site's traffic through implementing cutting-edge solutions and strategies for user experience optimization. Boosting brand awareness using A/B testing techniques, also aligning online presence to achieve consistent look and feel in keeping with overall brand marketing.

5. Benchmark Analysis

6. Benchmarking
The process of comparing one's business processes and performance metrics to
industry bests or best practices from other companies. Dimensions typically
measured are quality, time and cost.
It is used to measure performance using a specific indicator (cost per unit of
measure, productivity per unit of measure, cycle time of x per unit of measure
or defects per unit of measure) resulting in a metric of performance that is then
compared to others.

7. Competitors, Peers, and Alikes
Classification Website Link
Old Website Mousa Coast www.mousacoast.com
Competitors
El-Gouna www.elgouna.com
Marassi www.marassi-egypt.com/marassi
Tia Heights www.tiaheights.com
Sahl Hasheesh www.sahlhasheesh.com
Moevenpick El-Sokhna Resort www.moevenpick-hotels.com/en/africa/egypt/el-sokhna/resort-el-
sokhna/overview
Peers
Tennesse www.tnvacation.com
Namibia www.namibiatourism.com.na
Oklahoma www.travelok.com
Finland www.visitfinland.com
Dubai www.dubaitourism.ae
Alike
Egypt Travel en.egypt.travel
Australia www.australia.com

8. Features Analysis
Feature
Mousa
Coast
El-Gouna Marassi
Tia
Heights
Sahl
Hasheesh
Moevenpick
El-Sokhna
Resort
Tennesse Namibia Oklahoma Finland Dubai
Egypt
Travel
Australia
Websites /
Feature
(13)
1- Focused Navigation X X X X X X X X X X X X 12/13
2- Second Navigation X X X X X X X X X 9/13
3- Weather Forecast X X X X X X X 7/13
4- Master Plan X X X X X X X X X X 10/13
5- Location Map X X X X X X X 7/13
6- Social Media
Widgets & Updates
X X X X 4/13
7- Events Calendar X X X X X X X X 8/13
8- Parallax Animation X X X X 4/13
9- More than one Language X X X X X X X 7/13
10- Responsive
(Mobile Friendly)
X
X X X X X 6/13
11- Search Bar X X X X X X X X X X 10/13
12- Main Image Slider X X X X X X X X X 9/13
13- Booking Service X X X X 4/13
14- Blog & Articles X X X X X X 6/13
15- Gallery X X X X X X X X 8/13
16- Things To Do X X X X X X X X X X 10/13
X - available
Features / Website (16) 7/16 11/16 6/16 4/16 11/16 7/16 11/16 10/16 9/16 12/16 12/16 10/16 11/16

9. Features

10. General Features
1. Social Media Widgets & Updates. (ex: www.visitfinland.com)
2. Focused Navigation. (ex: www.elgouna.com)
3. More than one language. (English/Arabic)
4. Responsive Web Design. (Mobile Friendly)
5. Parallax Animation.
6. Search Bar.

11. Specific Features
1. Virtual Tour. (Photography Service will be required)
(ex: http://www.newgiza.com/MediaCenter/VirtualTours/ResidencePark/)
(ex: https://dl.dropboxusercontent.com/u/9808662/360daleel/The%20GrEEK%20Campus/final_v3/virtualtour.html)

12. 2. Events Calendar.
3. Weather Forecast.
4. Community Section.
5. Blog & Journal Articles.
6. Main Image Slider. (ex: www.tnvacation.com)
7. Things To Do Section. (ex: www.elgouna.com)
8. Friendly Location Map. (ex: www.sahlhasheesh.com)
Specific Features

13. Current Website

14. Screenshot

15. Heat Map
A graphical representation of user’s behavior and interaction on the
website, based on that we optimize the usability experience.

16. Heat Map

17. Site Map

18. Current

19. Current Pages & Sections
Pages Section
Home Page -
About Us -
Project Location 4
Beach Club House 4
Life Style 10
Project Plans & Units 5
Construction Updates 2
Media Room 7
Gallery 3
Contact Us -
Customers Menu 2
More Info 3
12 Main Page 40 inner Pages
(Home Page >>> inner Pages >>> Sections)

20. A simple technique in user experience design where a group of
subject experts or "users", however inexperienced with design, are
guided to generate a category tree. It is a useful approach for
designing information architecture, workflows, menu structure, or
web site navigation paths.
Card Sorting

21. Card Sorting

22. Card Sorting

23. Card Sorting

24. Wireframes

25. A website wireframe is a visual guide that represents the skeletal framework of a
website. Wireframes are created for the purpose of arranging elements to best
accomplish a particular purpose. The purpose is usually being informed by a
business objective and a creative idea. The wireframe depicts the page layout
or arrangement of the website’s content, including interface elements and
navigational systems, and how they work together. The wireframe usually lacks
typographic style, color, or graphics, since the main focus lies in functionality,
behavior, and priority of content.
Wireframes

26. Home Page Wireframe

27. Home Page Wireframe

28. Home Page Section 01

29. Home Page Section 01

30. Home Page Section 02

31. Home Page Section 03

32. Home Page Section 04

33. Home Page Section 05

34. Home Page Section 06

35. Home Page Section 07

36. Home Page Footer

37. Extra Suggestions

38. Regarding The Website
1. Using High Resolution Photography Gallery. (Photography Service will be required)
(ex: www.elgouna.com)

39. Regarding The Website
2. Using Flat Style Artwork. (ex: escapeflight.com)

40. Regarding The Website
3. New Friendly Master Plan Visual & way of presetting it.
(ex: www.visitfinland.com/destinations/)

41. Regarding The Website
4. Using Only English Language as We are targeting mostly A & B class.
(ex: www.elgouna.com)
5. Adding New Social Media Channels beside Facebook, Instagram & YouTube
like: Trip advisor, Twitter, Foursquare, Pinterest and Flicker.
(ex: www.elgouna.com)
(ex: http://www.travelok.com/)
(ex: http://www.visitfinland.com/)
(ex: http://www.tnvacation.com/)
(ex: http://www.dubaitourism.ae/)
(ex: http://www.sahlhasheesh.com/)
(ex: http://www.namibiatourism.com.na/)
6. Linking to Events Tickets Service. (ex: www.ticketsmarche.com)

42. Regarding The Website
7. Using Mousa Coast YouTube Channel for the website video gallery.
(https://www.youtube.com/user/MousaCoast)
8. Online Customer Service. (ex: www.marassi-egypt.com/marassi)
9. We could divide the Real Estate Section into more than one section according to the number
of projects planed to be there in which each section is branded by it’s own sub logo and colors
under the name of Mousa Coast.

43. Other Services
1. Facebook Tabs & Landing Pages
(For Upcoming Events, New Real Estate Updates, Campaigns)
2. Mobile Apps and Advertising Solutions (ex: www.dubaitourism.ae)
3. Events and Campaigns Creative Solutions (Ex: ShareBox… Etc.)
4. Website Content Management and Support after Deployment (as a separated service)
5. Fb, GDN and Portal Advertising Solutions (Ex: MSN, Masrawy, Yahoo…etc.)
6. Using Social Media Management (www.tattlr.net/docs/main.cfm)
7. Using Booking Service (e7gezly.com)

45. About
E7gezly… The 1st Mobile Ticketing Services in Egypt launched in 2011, and for the 1st time in
Egypt E7gezly introduces a technological leap in ticketing services. Buy the event tickets on
e7gezly.com and receive your tickets on your mobile; rather than buying and collecting tickets
at the event gate or box office.
Why mobile ticketing?
People use their mobile phone for almost everything… chatting, emailing, browsing, banking,
gaming… and now they can use it to gain admission to your events! Works with most phones
with mobile internet.
Mobile tickets:
You receive your mobile tickets as a unique 2D barcode on your mobile phone. Mobile tickets
get delivered to you via email, MMS and many other delivery channels, Take your phone to the
event, access your mobile ticket, and show it at the entrance where it will be scanned.

46. The Process
Select
preferred
date
Select
preferred
time
Select the
ticket type &
numbers
Payment
options
Your order is
done!