The document outlines the development of Stickah, a student-run venture, from its inception through operations and lessons learned. It describes the business formation, planning, supplier selection, inventory management, organizational changes, marketing strategies, sales tactics, financial reports, and human resources activities. Key challenges included defining the target market, choosing a price point, and learning to effectively communicate and leverage individual strengths within the divided company structure.
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Haveyou encountered any conflicts/problems
with any of the employees inStickah?
38. Rocket Pitch Case
So it’s recess time. You’ve been waiting for this
moment all day because school was boring.
You walk out into the sun and you gasp in
horror, as there is nothing to do. There are
balls,but no one knows what to do with them.
There are jump ropes, but no one knows how to
do any jump roping games. Imagine a world
where the games you usually play are non-
existent, and you need to create some form of
game to save recess. What form of game would
you create? Create a rocket pitch in which you
state what the game is, what it would do to fix
the problem, why people should play the
game, rules of the game, and the target market
(what age group, gender, etc is fit to play this
40. Notable Quotes
• “These students were not even thinking of going to college after
high school, and are now considering it after meeting us and seeing
what college life is like” – Parker Wood, CEO
• “Itwas a fun time for everyone involved and I was impressed with
their manners, maturity and their potential to live a greatlife.” –
Benjamin Lombardi, VP of Communications
• “The breadth and variety of the human experience is easy to forget
and overlook, but when you involve yourself personally in the
wellbeing and improvement of others you are forced to truly put
yourself in their shoes, and step outside your own world, if for a short
time.” – Walter Cuge, CFO
• “becauseI was talking to a girl who informed me that previous to
coming on this trip she was not planning on going to college
becauseshe did not think that it would affecther that much, but
aftercoming to Babson she saw how much she could learn and how
thecommunity fosters growth and it has encouraged her to work
hard in high school in order to go to a college like Babson.” – Claire
Hobson, VP of IT
54. BreakevenAnalysis
B2C Breakeven
B2C Fixed Costs 273
Avg. Variable Cost B2C 2
Selling Price B2C 3
Unit Contribution Margin 1
Breakeven Point* 273 Units
B2B Breakeven Analysis
Fixed Costs 146
Variable Cost B2B 1.02
Selling Price B2B 1.41
Unit Contribution Margin 0.39
Breakeven Point 374 Units
55. Biggest Challenges
• Definingthe Target Market
• Choosinga Price
• Finding a means to efficiently
Communicate
• Learningthe Strengths and
Weaknesses of each person
• Division of the Company
56. Biggest Take Aways
• Teamwork
• Running and Managing your own
Venture
• OvercomingObstacles
• Importance of Productive Meetings
• Flexibility