Evaluation

1. Evaluation
Millie Casemore

2. Legal Constraints
One legal issue that I struggled with throughout the project was trying to find
fonts which I could use for the logo and the brochure. It took me awhile to find
a font which was completely free to use. Most of the fonts I found were free to
use for personal use, but were not free to use commercially. I found one font
which I really liked but it was not completely free to use so I had to find
another which took some time. I eventually found a font called Dubiel which
was entirely free to use so I ended up using this in my logo and some of the
other text. The main body of text is written in PT Serif because it is an easy
font to use and works well with the logo font. This font is also completely free
to use too.
The illustrations which I have included in my work are drawn by me so I do
not need to worry too much about legal constraints. I just need to make sure
that I don’t copy any reference images directly and that I draw them myself.
To create the logo picture I used a reference photograph from Google. I then
used it to trace the shape of a lotus flower which I then transferred into
Photoshop to edit.

3. How I Created the Logo
Whilst conforming to legal constraints
This is logo design I finally decided on for my client
project. As I previously discussed, it took a lot of
time to find a completely free to use font. I
eventually found Dubiel and it is the font you can
see I used here. The lotus flower is something that
I easily created without having to worry about legal
constraints too much. I found a reference
photograph of a lotus flower from Google Images
which I then placed into illustrator. Next I traced
round the shape of the lotus flower and then placed
it into Photoshop so I could edit the colouring.
Finally I placed a cutout filter to simplify the image
which I feel added a really nice effect. Below the
logo is the reference image I used. The filter I used
changes how the flower looks so I do not need to
worry about getting permissions to use the
reference image.

4. How well did I manage the project?
Overall I feel that I managed the project quite well and managed to complete the project to a
high, professional standard. To ensure that I had a clear idea of what I was doing, I first
created some idea generation materials. These consisted of making moodboards, mind maps
and outlining my idea in various amounts of detail. In doing so allowed me to already have a
colour scheme generated and lots of different ideas in my head. This is something that
contributed to being able to manage the project effectively. When I started production I
already had a pretty clear idea of what I wanted to create for my client because of this
previous idea generation.
Another thing that allowed me to manage the project well was my production schedule. Before
starting production I created a schedule of what I needed to do on different days and what
resources I would need. One I began production I knew what I needed to create and when it
needed to be done by. So, as I said previously, the production schedule allowed me to keep to
time constraints and do things in an efficient order which allowed me to manage the project
well.
Finally, communication with the client did allow me to keep up date with work and manage
my workload. I would show my client what I was creating which would then allow me to
receive feedback. This allowed me to change and improve what I had created for my client. It
also meant that I knew exactly where I was at and what I still needed to do. The brief I
received was straight to the point and outlined what my client wanted, despite her being
quite relaxed about what she wanted me to create.

5. Time Management
My time management was quite good and I managed to get my production
completed within the timeframe I set myself. In the first week I planned to make
my brochure and receive client feedback about it. I then implemented this
feedback at the end of the first week. The second week I planned to make a
business card for my client. However, my first week of production actually spilled
over into the second week, but this was okay because I didn’t need a week to make
a business card.
Me and my client didn’t initially agree a timeframe because I had previously told
me client that I had a deadline to meet at college. My client agreed to this deadline
and was relaxed about the timeline of the project. As long as I completed the
project to the deadline, my client was not concerned or pushing a
timeline/timeframe.
I feel that overall I managed my time well and I effectively worked to my
timeframe which I created myself. Even though my first week of production work
overran into the second week, it did not effect whether I completed the project on
time.

6. Production Schedule
Here are two screenshots of my complete production schedule. As you can see it spanned
across two weeks and was split into two parts like I said. I arranged my workload and
split it into different days as oppose to sessions. Most of the work I needed to do would
take more than one session so there was no point in splitting the schedule into sessions. I
also listed any resources that I would need so I could prepare and so I knew exactly what
I was doing.

7. Communication with Client
I didn’t communicate too heavily with my client because she was pretty clear
with what she wanted in her brief. Also my client was very flexible and was
happy to let me experiment and use my creative abilities. However, me and
my client did communicate somewhat and it was mostly through message or
in person because I know my client personally. Over message I discussed what
I was capable of doing and what services I was offering to which my client
responded with a brief. The discussions of exactly what my client wanted were
carried out in person. I met with my client on several occasions to discuss my
ideas, what she wanted and to keep her updated with what I was currently
doing. This allowed me to show my client what I was doing in person and to
get her reaction to my work. I feel these forms of communication worked well
for me because I like to see things written down but also like to get a reaction
actually in person, as oppose to over email. Overall I feel that I managed
communication with my client effectively and I was able to know exactly what
I needed to do in order to fulfil my client’s brief/needs.

8. How did I meet the requirements of
the brief?
My client’s brief was incredibly flexible and gave me a lot of free reign when it came to designing and
creativity. Essentially my client asked for a brochure which would provide information about her
business and what her reflexology was. There would also be some contact details in the brochure so
people would be able to contact her and arrange appointments. My client also said that she wanted to
develop her social media page, but this isn’t something that she discussed in detail so I didn’t see it as
a requirement.
Within the brief my client stated the colour scheme that she wanted to use for the project. This colour
scheme was blue, pink, cream and purple. My client also asked for it to be nature themed and that
she liked butterflies. I kept to strict colour scheme which I followed throughout the project. I also kept
with the nature theme and included butterflies in my work. I mainly used the colours pink and cream
in the brochure because I felt that they worked really well together. These two colours fit in with my
clients colour scheme. So this is one example of how I have effectively met my client’s brief. My work
also includes nature themed illustrations which meets my client’s brief yet again.
The main way in which I have met the requirements of my clients brief is that I made a brochure –
however it is slightly different to what my client asked for. My client asked for a tri-folding brochure.
However, I found that there wasn’t enough information to put into the brochure because my client
owns a relatively new business so it is not completely established yet. Instead I made a double sided
brochure/leaflet which contained information about my clients business and who my client was. This
is exactly what my client wanted including in the brochure so I have met the requirements of the brief
well here.

9. Brief Requirements
Here is the moodboard which I
created for this client project
and as you can see it meets the
requirements of my client’s brief
well. As I said before, my client
asked for blues, pinks, purples
and creams. In order to meet
this I used coolors.co to help me
generate a colour scheme and I
eventually landed on this. I then
created the lighter and the
darker version of each colour.
Also, I made some quick mock
ups of how each colour looked on
different backgrounds – this was
useful for later.

10. What have I learnt that could help
me in future tasks?
This project has helped me learn how to work with a client effectively which is something
I had no experience with before this task. I had never worked with a client before so it
was interesting and helpful to work closely with a professional client for something that
may actually be used by their business. In order to find the client I formulated a list of
people I knew who owned businesses and from there I secured a client. Then I learnt how
to work effectively to a brief and meet the requirements set by the client. One example is
that my client asked for certain colours that she enjoyed to be used within the product.
To meet this is simply just used the colours that she asked for and created a colour
scheme to stick to. This will be very helpful for future tasks because once I begin
working in this industry I will have to work to lots of different client’s briefs. Another
way in which it could be helpful is that it has taught me how to work with clients and
communicate with them. Me and my client worked together to create a brief which we
both could work to Again, this will be helpful for the future when working in the
industry.
Another aspect of this task which well help me in the future is it taught me how to use
Adobe Illustrator a bit better. I self taught myself how to use the basic aspects of
Illustrator and it allowed me to create the logo for this project. I prefer to use illustrator
with the Graphics Tablet because it refines and smooths out the lines and allows me to
manipulate each line that I draw. In future tasks knowing how to use Illustrator could be
helpful if I need to do any illustrative work or simply just use a graphics tablet.