1. Top 10 Tips for Acquiring Quality
Facebook Fans
Social Media Webinar
November 17, 2011
Copyright 2011 Milestone Internet Marketing, Inc

2. Agenda
 Introduction
 Top 10 Tips
1. Optimized Business Page 6. Website Integration
2. Facebook Places 7. Varied Content
3. Check-Ins 8. Network
4. Fan Gate 9. Contest
5. Email Awareness 10. Paid Advertising
 Key Takeaways
 Q&A / Contact Info
Copyright 2011 Milestone Internet Marketing, Inc

3. Milestone at a Glance
Mission Driving reservations for the lodging industry on
the Internet
Founded 1998
Location HQ - Santa Clara, CA (Silicon Valley)
People ~120 Employees
Products Online digital agency and Software Provider – website
design, SEO, Paid Search, Local, Mobile, Social
Media Optimization, eBuzz Connect Reputation
Monitoring
Customers 1100+ lodging customers
Copyright 2011 Milestone Internet Marketing, Inc

4. Panelists
Mike Supple
 Sr. Social Media Manager
Nelson Toriano
 Sr. Account Manager / e-Strategist
Selin Maurice
 Sr. Account Manager / e-Strategist
Copyright 2011 Milestone Internet Marketing, Inc

5. 1. Optimized Business Page
I. What:
I. Image
II. Keyword rich descriptions
II. Why:
I. Promote visual branding
II. Improve search engine ranking
III. How:
I. Chose image that sells the
dream
II. Optimize company fields with
keywords
Copyright 2011 Milestone Internet Marketing, Inc

6. 2. Facebook Places
I. What:
I. Geo-relevant marketing tool
II. Why:
I. NAP consistency
II. Connect with hyperlocal users
III. How:
I. Claim your place
II. Ensure NAP matches Google
Places
III. Merge with business page
Copyright 2011 Milestone Internet Marketing, Inc

7. 3. Check-Ins
I. What:
I. An offer for hyperlocal users
II. Why:
I. Incentivize users to check-in
II. Increase viral reach
III. How:
I. Define a value-adding offer
Copyright 2011 Milestone Internet Marketing, Inc

8. 4. Fan Gate
I. What:
I. Unique content for fans/non-fans
II. Why:
I. Make users land on a call-to-
action
II. Create an engagement-based
relationship from 1st interaction
III. Reward existing fans
III. How:
I. Program an application that can
be called with an iframe
Copyright 2011 Milestone Internet Marketing, Inc

9. 5. Email Awareness
I. What:
I. Corporate email signature
II. Newsletter/social integration
II. Why:
I. Leverage existing loyal guests
II. Maximize brand exposure
III. How:
I. Announce social channels
II. Include social feature in regular
email newsletters
Copyright 2011 Milestone Internet Marketing, Inc

10. 6. Website Integration
I. What:
I. Social icons and buttons
II. Why:
I. Leverage current online
presence
II. Drive organic content sharing
III. Signal search engines
III. How:
I. Link to your social profiles
II. Embed social sharing code
Copyright 2011 Milestone Internet Marketing, Inc

11. 7. Varied Content
I. What:
I. Mixed media wall posts
II. Why:
I. Improve user engagement
II. Increase EdgeRank
III. How:
I. Pose questions
II. Share links
III. Add photos/videos
Copyright 2011 Milestone Internet Marketing, Inc

12. 8. Network
I. What:
I. Connections with other brands
and organizations
II. Why:
I. Increase reach and impact of
promotions
III. How:
I. Research local businesses
II. Tag businesses in posts
relevant to their fan base
Copyright 2011 Milestone Internet Marketing, Inc

13. 9. Contest
I. What:
I. A promotion with a prize
II. Why:
I. Increase fan activity
II. Improve Facebook EdgeRank
III. Create social buzz about brand
III. How:
I. Define end goal
II. Determine how users should
engage
III. Follow terms of service
Copyright 2011 Milestone Internet Marketing, Inc

14. 10. Paid Advertising
I. What:
I. Ads targeting Facebook users
II. Why:
I. Drive traffic to specific
promotions
II. Increase brand exposure
III. How:
I. Target lifestyles and interests
II. Choose compelling imagery
Copyright 2011 Milestone Internet Marketing, Inc

15. Key Takeaways
“The key to getting people to like you is doing things that people like.”
-Marty Weintraub, CEO aimClear
1. Optimize business page with 6. Add social icons/buttons to
image and keyword rich leverage online presence
descriptions
7. Improve user engagement
2. Claim place & merge with through varied wall posts
business page
8. Connect with local businesses to
3. Provide check-in offers as guest increase fan base
incentive
9. Offer unique prize through
4. Create fan gate with incentive for contest offering
fans/non-fans
10. Target visitor lifestyles & interests
5. Promote brand awareness with paid ads
through e-mail
Copyright 2011 Milestone Internet Marketing, Inc

16. More Information
Key Products and Services
Social Media Optimization
 GravitiTM - Facebook, Twitter, Videos,
Photos, Blogs, HyperLocal (Foursquare,
Gowalla, etc.), LinkedIn
Reviews and Social Media Monitoring
 eBuzz ConnectTM 2.0
Contact: sales@milestoneinternet.com
Copyright 2011 Milestone Internet Marketing, Inc

17. Resources
 Milestone Blog - http://blog.milestoneinternet.com/
 Facebook Business Page Setup -
http://www.facebook.com/pages/create.php
 Facebook Places - http://www.facebook.com/pages/create.php
 Facebook Check-In Deal - http://www.facebook.com/pages/create.php
 Facebook Promotions Guidelines -
http://www.facebook.com/promotions_guidelines.php
 Facebook Insights Info -
http://www.facebook.com/help/?page=205260336179771
Copyright 2011 Milestone Internet Marketing, Inc

18. Q&A
 All unanswered questions will be addressed on the blog
 Stayed tuned for next webinar in December: Trends for 2012
 Leave comments on the blog about this webinar and what other
webinar topics you would like
 Thank you!
Copyright 2011 Milestone Internet Marketing, Inc