Proven strategies for discovering, defining, and leveraging your organization’s unique attribute. Josh Miles discusses branding, positioning, and finding your niche.

1. Reach Leadership Series:
The Brand Factor:
Proven strategies for discovering,
defining, and leveraging your
organization’s unique attribute.
Josh Miles, Principal
Miles Design LLC - Indianapolis
// branding for professional services.

2. Reach Leadership Series // The Brand Factor
// branding for professional services.

3. Reach Leadership Series // The Brand Factor
// branding for professional services.

4. Reach Leadership Series // The Brand Factor
What are we discussing?
- Brand: what is it & why is it important for
even for small businesses?
- Grow your business by narrowing your focus.
- Which branding steps offer greatest ROI?
- The pivotal role of thought leadership.
// branding for professional services.

5. Reach Leadership Series // The Brand Factor
Who is Miles Design?
We are an award-winning branding firm,
specializing in branding and design for
professional services firms.
// branding for professional services.

6. Reach Leadership Series // The Brand Factor
Tweet your feedback:
@joshmiles @milesdesign
@cjmccoach @goreachmore
#reachmore
// branding for professional services.

7. Reach Leadership Series // The Brand Factor
Define brand.
- A brand is your visual, experiential reputation.
- Brand is everything that expresses you.
// branding for professional services.

8. Reach Leadership Series // The Brand Factor
What makes up a brand?
A brand is much more than just your logo.
How you’re perceived in the marketplace. It’s
your visual identity, language, reputation...
Even the way you answer the phone
contributes to how your brand is viewed.
// branding for professional services.

9. Reach Leadership Series // The Brand Factor
What is branding?
The act of intentionally positioning your
company in a specific place in your prospects’
minds, through visuals, language, collateral
and the over-arching experience.
// branding for professional services.

10. Reach Leadership Series // The Brand Factor
But my clients know us...
- It’s not about finding new biz today...
- Branding is about power and selectivity.
- Branding and positioning are a foundation.
// branding for professional services.

11. Reach Leadership Series // The Brand Factor
Even for small business?
- Do you have any competition?
- Are you still in business in 2011?
- Get one step ahead... while you can.
// branding for professional services.

12. Reach Leadership Series // The Brand Factor
What’s most important?
- Who are you?
- Brand Strategy: Positioning & Identity
- Consistency: (The flourescent effect)
- Producing sharing content
// branding for professional services.

13. Reach Leadership Series // The Brand Factor
Focus on ROI:
new
clients
all 3
repeat profit
// branding for professional services.

14. Reach Leadership Series // The Brand Factor
This guy:
// branding for professional services.

15. Reach Leadership Series // The Brand Factor
The Megaphone:
// branding for professional services.

16. Reach Leadership Series // The Brand Factor
The Wedge:
// branding for professional services.

17. Reach Leadership Series // The Brand Factor
Creating a brand strategy
- finding a niche
- positioning your brand
- express your niche (prove it)
// branding for professional services.

18. Reach Leadership Series // The Brand Factor
Perceptual Mapping:
A
$ $$
B
// branding for professional services.

19. Reach Leadership Series // The Brand Factor
Finding your Niche:
A
$ $$
B
// branding for professional services.

20. Reach Leadership Series // The Brand Factor
Am I Pigeon Holed?
// branding for professional services.

21. Reach Leadership Series // The Brand Factor
Your Niche:
- narrow your focus
- demonstrate your specialty
- broaden your appeal
// branding for professional services.

22. Reach Leadership Series // The Brand Factor
Positioning your brand
- brand essence
- brand voice
// branding for professional services.

23. Reach Leadership Series // The Brand Factor
Bold Brand Essence
- service profile
- client profile
- service benefit
- client benefit
- bold brand essence
// branding for professional services.

24. Reach Leadership Series // The Brand Factor
Voice
- tagline
- headlines
- copy / tone
// branding for professional services.

25. Reach Leadership Series // The Brand Factor
Next steps?
- niche
- positioning
- brand essence
// branding for professional services.

26. Reach Leadership Series // The Brand Factor
Expressing your niche:
- elevator speech
- marketing assets
- website
- thought leadership
// branding for professional services.

27. Reach Leadership Series // The Brand Factor
Thought Leadership:
- social media
- write
- blog
- speak
// branding for professional services.

28. Reach Leadership Series // The Brand Factor
Thank you.
Josh Miles, Principal
Miles Design LLC - Indianapolis
milesdesign.com
@joshmiles
// branding for professional services.