Health Care - Diagnostics and Life Science Products: How to penetrate the Eastern European and Russian Market

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This is a case study on market expansion in Eastern-Europe and Russia. It is focused on the Biotech / MDx / Life Science market. It provides the rational for selecting a country as a first entry point in this region for further development. This presentation gives also some clues on how to proceed for the implementation of such a project. If interested in collaboration please contact me. Cheers, Mila email: milimont@gmail.com cell phone: 0049 152 099 750 40

Business Gesundheit & Medizin

Business Development Case Study: Health Care / Life Science Products: How to penetrate the Eastern European & Russian market Milica Popovi ć Géoui

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]

Executive Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Expansion Strategy Rational Ref: Own elaboration.

Country Selection Matrix: 1 st Step: Gross Screening Factors type and weight to be discussed / modified Ref: Own elaboration. Data from various UN databases (WHO, WTO, UNICEF, UNESCO …) (-)

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Short-Listed Countries: Further Criteria for Analysis Ref: Own elaboration. Economic ,[object Object],[object Object],[object Object],[object Object],[object Object],Politic / Cultural ,[object Object],[object Object],[object Object],[object Object],Health Consciouscness ,[object Object],[object Object],[object Object],[object Object],Opportunistic Approach ,[object Object],[object Object],[object Object]

HealthCare Information: Diseases and Financing Czech ,[object Object],[object Object],[object Object],[object Object],Hungary ,[object Object],[object Object],[object Object],[object Object],Poland ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Next Steps: ,[object Object],[object Object],[object Object],[object Object]

Ref: Own elaboration. Definition of Expectations ,[object Object],[object Object],[object Object],[object Object],[object Object]

Ref: Own elaboration. Finding the right partner ,[object Object],[object Object],[object Object]

Conclusion & Perspective -I- Country Selection ,[object Object],[object Object],[object Object],-II- Competitive Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],-III- Implementation Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],-IV- Next Steps ,[object Object],[object Object],[object Object]

Technological Parks & Special Economic Zones

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Health Care - Diagnostics and Life Science Products: How to penetrate the Eastern European and Russian Market

1. Business Development Case Study: Health Care / Life Science Products: How to penetrate the Eastern European & Russian market Milica Popovi ć Géoui

5. Expansion Strategy Rational Ref: Own elaboration.

6. Country Selection Matrix: 1 st Step: Gross Screening Factors type and weight to be discussed / modified Ref: Own elaboration. Data from various UN databases (WHO, WTO, UNICEF, UNESCO …) (-)

10. Ref: Own elaboration.

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13. Ref: Own elaboration.

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16. Ref: Own elaboration.

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20. References & Raw Data

21. Health Expenditure & Taxes