Session 2 of the University of Washington Osher Summer 2010 program on DIgital Living Experience, Social Media and you!

1. Digital Living ExperienceSocial Media & You mala.sarat.chandra@gmail.com @malachandra http://www/linkedin.com/in/malachandra Wednesday, June 30, 2010 1 mala.sarat.chandra@gmail.com

2. Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 2 About me @MalaChandra http://www.linkedin.com/in/malachandra

3. Overview of Sessions Session 1 Session 2 Session 3 Session 4 Motivations for using the web Social Media Definition and Usage Trends How Social Media is driving change Using Social Media Tools and Technologies Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 3

4. Overview of Sessions Session 1 Motivations for using the web Information seeking, Entertainment, Communication, Content sharing, Shopping http://www.slideshare.net/Milady123/digital-living-experience-session-1 Session 2 Social Media Definition and Usage Trends News, Search, Voting, Bookmarking, Blogging, Video & Photo sharing Session 3 How Social Media is driving change Session 4 Using Social Media Tools and Technologies Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 4

5. Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 5 I have a dream for the Web...and it has two parts. In the first part, the Web becomes a much more powerful means for collaboration between people. I have always imagined the information space as something to which everyone has immediate and intuitive access, and not just to browse, but to create. Furthermore, the dream of people-to-people communication through shared knowledge must be possible for groups of all sizes, interacting electronically with as much ease as they do now in person. —Tim Berners-Lee Weaving the Web, p 157, 1999

6. Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 6 A digital day

7. Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 7 http://www.wired.com/culture/lifestyle/magazine/17-08/by_media_diet

8. Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 8 Static Dynamic Interactive Participative Application-based Browser-based $$ Free Slow speed Increasingly faster One content creator/owner Collaborative Surfers & Contributors Social Networks 1.8 billion global users 2009

9. Evolution of online interaction Wednesday, June 30, 2010 From one-way Communications To multi-party Conversations mala.sarat.chandra@gmail.com 9

10. What is Social Media? Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 10 http://www.technologyevangelist.com/2007/11/overlapping_starfish.html

11. Definition of Social Media Social Media is the democratization of content and the understanding of the role people play in the process of not only reading and disseminating information, but also how they share and create content for others to participate. It is the shift from a broadcast mechanism to a many-to-many model, rooted in a conversational format between authors and people. (Brian Solis) Examples of social media applications Wikipedia (reference) MySpace and Facebook (social networking) Twitter and Jaiku (microblogs) YouTube (video sharing), Second Life (virtual reality) Digg and Reddit (news aggregation) Flickr and Zooomr (photo sharing) Blogtv, Justin.tv, and Ustream (livecasting) Stickham, YourTrumanShow (episodic online video) del.icio.us (bookmarking) World of Warcraft (online gaming) Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 11

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13. Social Media Communities Social Media Communities Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 13

14. Communities Organizing around a common concept or goal Many conversations & activities with different sets of participants No centralized facilitation Community leaders emerge or are self-selected based on engagement level Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 14 http://www.meetup.com

15. Online Communities Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 15

16. Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 16 http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

17. Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 17 http://www.blogher.com/files/Social_Media_Matters_2010.pdf

18. Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 18 http://www.blogher.com/files/Social_Media_Matters_2010.pdf

19. More than half the top ten media destinations are Social Media Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 19 http://www.blogher.com/files/Social_Media_Matters_2010.pdf

20. Social Media Jargon Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 20 Crowdsourcing Social Networking Mashup Tags Lurking Friends Collective intelligence Social Bookmarking Profile Democratization of Content Sharing Folksonomy Avatars Microblogging Taxonomy Facilitator Aggregators wikis Links Malware Post Forums Blogs User Generated Content (UGC) Comments Vlogs Presence Communities chat IM Feeds categories Blogrolls Membership Registration Widgets Alerts email

21. Instant Messaging Select technology enablers of the social web Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 21 1999: Netscape created RSS 2001: P2P Communications Protocol 2003: 2006: Microblogging 2000/2001: Napster Pyra Labs Delicious Social Bookmarking

22. Types of social web sites Social News Consumers vote for articles they deem worthy of broader exposure; each submission gets one vote News articles get on front page of social news sites based on collective votes These sites serve as inspiration for Bloggers, journalists & others Social Bookmarking Store favorite sites with tags for easy, anytime, anywhere return Share and discover bookmarks of “friends” and the public Social Networking Profile & “Friend” based networks Rapid, viral, global growth Other content sharing sites Photography, Video, Music Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 22

23. Implications for daily life “The Web is more a socialcreationthan a technical one. I designed it for a social effect—to help people work together—and not as a technical toy” —Tim Berners-Lee, Weaving the Web (1999) A world of possibilities Gain rapid access to information and people Hold conversations with individuals & community; business & government; local & global Discover & share place, time and presence information with others New implications Boundaries and contexts – public and private Persistence of the “digital me” and “digital you” Personal efficacy Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 23

24. Establishing a web presence Web 1.0 (before dotcom bust) Professional websites were difficult and expensive for individuals Technical know-how (e.g. graphics design, HTML) required for publishing Webhosting and domain name registration were expensive Limited ability to voice individual opinions, engage in conversations Web 2.0 (after dotcom bust) Open source and social platforms make it easy and affordable for individuals Open source “themes” and tools enable anyone to publish Cheaper and Faster New domain names (e.g.) .me, .tv Many “free” and inexpensive web hosting services Highly engaged consumers, viral, fast spread of information Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 24

25. What do you want from the social web? Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 25

26. Social Media as an information source Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 26 http://www.blogher.com/files/Social_Media_Matters_2010.pdf

28. Video comments

29. Pages found in Google’s web search

30. Google’s own forums/mailing lists

31. Google Groupshttp://www.google.com/alerts

32. Monitoring news on social media Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 28 http://technorati.com/ http://www.search.twitter.com

33. Monitoring news from multiple social media sources Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 29 http://www.keotag.com/ Searches on Technorati, Blinklist, delicious, Twitter, Google, IceRocket, Blogdigger, TailRank, Live Search, Bluedot, Newsvine, BlogPulse, Bloglines, Digg, reddit, Yahoo!, and YouTube

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35. Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 31 http://www.google.com/search?hl=en&tbs=lr%3Alang_1en%2Cctr%3AcountryUS&as_q=world+cup+2010+&as_epq=south+africa+official+theme+song&as_oq=&as_eq=&num=10&lr=lang_en&as_filetype=&ft=i&as_sitesearch=&as_qdr=d&as_rights=&as_occt=any&cr=countryUS&as_nlo=&as_nhi=&safe=active

36. Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 32 http://en.wikipedia.org/wiki/2010_FIFA_World_Cup

37. Social Bookmarking Bookmarks enable storing links to favorite websites inside a browser Tends to bloat the browser & slow it down Ties the user to a particular machine & browser They are private and cannot be shared SocialBookmarks enable organizing, tagging and storing favorite links online on social bookmarking services They are accessible from any web access point They are shareable and can be private or public Social bookmarking services display most popular bookmarks Home Page is constantly refreshed to be current Log-in to go to customized page directly Share bookmarks with friends and access theirs Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 33

38. Top Social Bookmarking Sites Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 34 http://www.ebizmba.com/articles/social-bookmarking-websites Not all these sites are strictly social bookmarking sites. Some are content discovery sites with bookmarking features.

39. Using Social Bookmarking Sites Create, tag, categorize and annotate bookmarks Bookmarklets embedded in browsers to provide shortcuts to certain tasks Add-ons and Toolbars for browsers Navigate directly to the website Log-in is typically required Navigate to custom home page or directly to a tag page Find and add “friends” to your network View their bookmarks Subscribe to their favourites via RSS Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 35

40. Delicious.com Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 36 http://www.delicious.com

41. Diigo Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 37 http://www.diigo.com

42. Digghttp://digg.com/search?s=world+cup+2010++ Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 38

43. StumbleUpon Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 39 http://www.stumbleupon.com/favorites/

44. Comparative statistics Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 40 http://www.bizshark.com/company/delicious.com

45. Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 41 http://www.youtube.com/watch?v=uYNVdVhW4iA&feature=related

46. Democratization of Content With social media tools, it is easy for everyone try to influence others via online publication Personal Publishers People publishing via social media to meet their personal needs, either on a social or professional basis or, very frequently, both Media Publishers People or organizations using social media tools to create marketable content and online services Enterprise Publishers Organizations working to improve their communications inside and outsite their organizations for reasons related to their core mission Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 42 http://www.contentnation.com/wiki/chapter-3-the-three-tribes-of-content-nation-media-enterprise-and-personal-publishers

48. Cultural critic

49. Political commentator

50. News reporter

51. Publisher

52. Brand Marketer……….. …………… ……………….

53. User Generated Content (UGC) Upload Photos and Videos Write Blogs Create and publish Podcasts Create and upload mashups Collaborate with others on content production Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 44

54. Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 45 10.6% 81.6% http://sysomos.com/reports/video

55. YouTubehttp://youtube.com Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 46

56. YouTube Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 47

57. Social aspects of YouTube Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 48

58. Share across social media services Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 49

59. YouTube on Twitterhttp://twitter.com/YouTube Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 50

60. Top Photo Sharing Websites Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 51

61. Facebook Photo Sharing > 3 billion photos uploaded every month > 5 billion pieces of content being shared each week Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 52 http://www.facebook.com/?sk=media

62. Photo Sharing Websites Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 53

63. Photo Book Sites Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 54 http://photo-book-review.toptenreviews.com/ http://photo-book-review.toptenreviews.com/shutterfly-p2572-video-1.html

64. Blogging Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 55 http://www.sysomos.com/reports/bloggers/

65. Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 56 http://www.blogher.com/files/Social_Media_Matters_2010.pdf

66. Personal Blogs from Wordpress.com Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 57 http://www.wordpress.com

67. Online Comments Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 58

68. Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 59 http://news.bbc.co.uk/2/hi/asia-pacific/7362547.stm

69. Mashup: Kutiman series on YouTube Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 60 John Peters, in his book, Speaking into Air, claims that “in the age of electronic media, [communication] has become the art of reaching across the intervening spirits to touch another’s body (p.225),” There is, indeed, pleasure in the physicality involved in creating something heartfelt, even as simple as a webcam video of you attempting to sing, and then sharing that with others. That pleasure is only surpassed at the moment it generates a physical response in another, the moment were the bodies in the medium are moved to action. http://flipthemedia.com/?s=kutiman http://www.youtube.com/watch?v=EsBfj6khrG4&feature=channel

70. Video Logs Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 61 http://www.youtube.com/watch?v=z75Rd85rTUg http://www.youtube.com/watch?v=jHiMU_7b2kU http://www.youtube.com/watch?v=D-dZyhT_IVo&feature=PlayList&p=42852938A83720A2&playnext_from=PL&playnext=1&index=1 http://www.youtube.com/watch?v=VGe2cwsR-IQ

71. Resources needed to create a vlog Camcoder Web Camera Good quality microphone Video Editing Software WAX Zwei-Stein Apple iMovie Windows Movie Maker ….. Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 62

72. Remixing, Mashups and User Generated Content “Sharing music without permission is a violation of copyright, as the industry contends, but digital technology makes downloading music off the Internet inevitable. The industry missed an opportunity to turn informal file-sharing into a profit center when it failed to buy Napster, the first of the popular downloading services, when it had a chance in 2000” “A few days ago a kid downloaded one of my songs from my Web site. He re-recorded it at home, changing the bits that he didn't like and then put up his version on his own site. The new version is written his way, with changes to the melodies and some of the lyrics and it is available as an MP3. It is unbelievable. If he can do that, imagine what can happen in the future” - David Bowie, January 1999 Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 63 http://www.boston.com/bostonglobe/editorial_opinion/editorials/articles/2009/02/01/stop_lawsuits_not_music/

73. Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 64 Social Networking

74. Social Networking Services Websites with membership and privileges Membership Privileges may include the ability to Create personal profiles & personalized Home pages Establish friends networks Set up and/or join Interest Groups and communities Exchange information Engage in conversations and debates Play games Share content including photos, videos, text, music Send and receive Status Updates Subscribe to Feeds Influence and be influenced on products, buying decisions, Brand popularity Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 65

75. Facebook Demographics and Statistics 2010 Wednesday, June 30, 2010 mala.sarat.chandra@gmail.com 66 http://www.istrategylabs.com/2010/01/facebook-demographics-and-statistics-report-2010-145-growth-in-1-year/

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77. The top 2 Social Networking Sites Facebook Twitter