3. OUR MAIN GOAL
Joining the efforts of the Municipality of
Pernik and existing small and medium
enterprises located in Industrial zone
Stomana:
•creating conditions for building a large
business park "Pernik-East”;
• increasing the attractiveness of the area;
•attract new investors in it and Pernik
Municipality.
4. OUR RESULTS IN THE BEGINING
Needs assessment analysis
Seted up BSG
Pernik`s Communication Plan
TF2) Urban & environment and
TF3) Branding & imagin
6. GOALS OF ANALISIS
•To analyze the environment;
•To provide updated information on attitudes,
problems and expectations of business
support in Pernik municipality;
•To determine what kind of support from the
municipal administration requires businesses
to the greatest extent;
•To identify recommendations and ways to
overcome identified problems and deficits,
inclusive, using the PPP
7. BUSSINES`S NEEDS
Interaction between the municipal administration and
business to solve many important problems of
common interest.
Public private partnership is characterized by certain
advantages, both public and private sector.
PPP allowing each sector to do what you is strong,
providing public services and infrastructure in the
most economically efficient way
8. PROBLEMS
• ownership,
• transport services within the industrial,
• communications,
• transport services
• using the infrastructure area.
9. THE MAIN CURRENT PROBLEM….???!!!???
Missing urban decision for effective
placement and use of buildings and
engineering infrastructure.
11. MAIN GOALS
Plan for Regulation and
Plan for Building an
industrial zone
“Stomana"
• New planning
environment in the area
and revitalize its
functions
• Improve transport access
to and within the area
12. MAIN GOALS
• Anticipation of building
a business center on
municipal land built
through PPP
• Improvement of the
environment, suitable
with the requirements
and standards of
contemporary
environmental
parameters
17. WHAT ELSE…?!???
STIMULATING OF THE
INVESTMENT INTEREST
TO THE OLD
INDUSTRIAL REGION OF
PERNIK AND
PRODUCTION AREA
"STOMANA“
18. HOW…?!???
MARKETING STRATEGY
OF THE MUNICIPALITY
OF PERNIK
INVESTMEN PLAN FOR
DEVELPING OF
INDUSTRIAL ZONE
STOMANA AND
ASSESMENT OF
OPPORTUNITIES FOR
FINANCING
19. MARKETING STARTEGY
• Developed a Marketing
Strategy of the
Municipality of Pernik
• Marketing Communication
Plan
• Definied of incentives that
may be offered by the
municipality of Pernik to
attract investors
• Economic profile of the
production area, "Steel"
20. MARKETING STARTEGY
• SWOT analysis of
Pernik Municipality
and Production Area
"Stomana"
• Defined priorities,
vision and moto
• Developed marketing
presentation for
targeted investors
21. MARKETING STARTEGY
Brief presentation
of the main companies in the
production area "Stomana" in
order to advertise their potential
among Bulgarian and foreign
target groups.
Advertising brochures
presenting the economic profile
of the municipality of Pernik in
sectors and major companies in
the Industrial Zone "Stomana"
22. INVESTMEN PLAN
• Differentiation of target markets and
target groups;
• Analysis of marketing factors;
• Presentation of attractive business
opportunities in infrastructure and
location of the industrial zone;
• Benefits for the local population and
the potential labor force
• General and specific image of an
industrial zone and the potential
quality of life in the administrative-
territorial unit.
26. COMMUNICATION AND DISSEMINATION
•60 APPERIANS IN
PRESS AND OTHER
MEDIA
•4 PRESS
CONFERENCES
•2600 PUBLICATIONS
PRODUCED AND
DISSEMINATED
/FOLDERS, PENS,
NOTEBOOKS, CAPS,
POSTERS, LEAFLETS,
T-SHIRTS,
BROCHURES/
