WorksPad Overview - mar2016 SP

Integrated Enterprise Mobile Workplace
MobilityLab LLC © 2011-2016
www.workspad.com

MobilityLab LLC © 2011—2016
Company
• MobilityLab LLC – ISV, vendor of out-of-the-box integrated enterprise mobile workplace solution
for iOS and Android – WorksPad http://www.workspad.com
• MobilityLab founded in 2011 as a subsidiary company of the oldest Russian system integration
group – I.T. Group (founded in 1990).
• 20+ experts with experience in the leading MNCs like HP, Microsoft, Borland, Oracle,
Parallels/Odin, Samsung, etc. (R&D, Sales & Marketing, Management)
• MobilityLab is a resident of SKOLKOVO Russia innovation project’s IT Cluster (since 2012).
• MobilityLab is Infraware Polaris OEM partner, Samsung SEAP partner and
AllSeen Alliance official IoT showcase.
• MobilityLab is Technology Partner for MobileIron, Citrix, Symantec, IBM Fiberlink, Bb/Good, etc.
• Channel Resellers in Russia, CIS, Singapore, UAE, UK, Mexico, Lithuania, Germany. Service
Provider partnership in Russia.

The Winner of CNews AWARDS 2014 as
The Best Enterprise Mobility Solution in Russia
PC Magazine/RE Awards
The Best of 2015 Soft in Russia
1st Place Winner of Web&Tech Ready’2015 in two nominations: “Mobile Technologies” and “SpinOff”

Customers: Enterprises with Mobile Workforce
Enterprises: commercial and governmental
Users: information workers, all level of employees in enterprises
who need a mobile access to the corporate email and files &
documents in intranet resources.

Enterprise’ consumerization? One size does not fit all!
“One function per app”
Non-controlled “Open-in”
Leakage of Business Data
“Unbundled Office”
Disconnected Point Solutions
App switching “Open-in” Headache
Productivity and Security Drop

Enterprise Mobility Market: Opportunity
“Similar to the evolution of consumer apps, IT will start its
enterprise mobile app journey by providing lightweight
apps that perform a specific task. This is the right first
step, but not a long-term solution. Your employees don’t
want a dashboard with hundreds of apps.”
Maribel Lopez, Lopez Research – Forbes, 2015

What users want?
Single multi-tasking environment as one app with native mobile User eXperience,
supported of the integrated PC-like scenarios (e.g. easy switch across multiple
opened documents and messages, work with email attachments via Save As, etc.)
Explorer
PC File-sync Outlook-style
Email
Office

• WorksPad is a basic horizontal enterprise solution
focused on the key mobile information worker’s
scenarios
What is WorksPad?
Mobile Device & Application Management (MDM & MAM)
Videoconferencing,
VOIP, Instant Messaging
Workflow, BPM, ECM,
Project management
Special purposes solutions (CRM, CSM, Analytics/BI, Filed Force Automation, Budgeting, …) Vertical apps
Horizontal solutions
Infrastructure and security
management
Processes ActionsScenarios
Email, Files, Office, Browser

What is WorksPad?
Integrated
• All-in-one app with all of integrated functionality on iOS and Android
Enterprise
• On-premises and private & hosted cloud deployment
• AD, MS Exchange, Windows shared folders, SharePoint integration
• Support of Office 365 Exchange and SharePoint
• PC file access and synchronization
• Security
Mobile
• The same set of productivity capabilities across iOS and Android tablets and smartphones
Workplace
• Work with corporate mail/calendar/address book
• Create/Retrieve/Update/Delete operations with files, including files on your PC
• Direct file & screen sharing for ad-hoc or “paperless” meetings across Android, iOS, Windows

The real Enterprise Mobile Workplace
All-in-one integrated User Experience
File Management Embedded
Office editors
Outlook-like E-Mail Calendar Contacts and
Corporate Address Book
PC-like Desktop
for Favorites
Multi-screen
User Interface
Presentation Screen
Sharing
via Wi-Fi for
iOS, Android, Windows
In 1-to-many mode
Easy work
with Attachments
Direct File Sharing
via Wi-Fi across
iOS, Android, Windows
in 1-to-many mode
PIM + EFSS + Office + PC-like desktop + Direct cross-platform communications + PC Sync

True support of Multi-tasking Scenarios
Multi-screen User Interface to work w/ multiple docs & emails

All-in-One Full-functional Workplace
File management + embedded Office + corporate Email client

Scalable mobile access server middleware
Deployment on top of existing corporate infrastructure
• On-premises and private & hosted cloud (services providers)
virtualized deployment
• Windows-based scalable WorksPad Server middleware
(multi-component for DMZ and intranet, stateless, NLB ready)
• Tight integration with basic landscape Microsoft technologies:
Active Directory, Exchange, Windows file servers, SharePoint
• Support of access to cloud Office 365 Exchange and SharePoint
for on-premises deployments
• Policies for client configuration and security
• Standard HTTPS protocol with clients and back-end servers
• Rich functional Web-based management tools
• Logging of all management and content access operations for
IT service management and information security purposes

Enterprise class security for business data
Proven information security capabilities to keep perimeter safe
• 100% controlled on-premises or service provider side
perimeter
• Data leak prevention policies for mobile workplaces
• Standard HTTPS protocol, no built-in proprietary
nor country specific encryption/backdoors
• No communications with outside/3rd party cloud services
• Verified by the leading independent security assurance
testing by Veracode on Level 4
(i.e. “business critical” applications by NIST’s
security risks taxonomy)
• Integrated and certified by the leading EMM/MAM providers
as a part of their enterprise mobility ecosystems:
special editions “WorksPad for Xxx” are published in
appropriate vendors’ solution marketplaces

Technology Partnership
• MobilityLab is OEM partner for Infraware company with
Polaris Office core engine embedded in WorksPad.
• MobilityLab is an official ISV partner of the leading
enterprise mobility ecosystem vendors Citrix, Good
Technology (acquired by Blackberry), MobileIron, Samsung
(KNOX), Symantec, IBM MaaS360.
• Integrated vendor’s certified editions as “WorksPad for
Xxx” are published in vendors’ solution marketplaces.
• MobilityLab is an official showcase of IoT AllSeen Alliance

Special edition of WorksPad on the
server side extended on-premises
WorksPad Server with multi-tenant
capabilities at the infrastructure,
management tools and integration
API levels.
WorksPad for Service Providers is
designed to work in Microsoft COSN
environment as a value-added
service provided for hosted as well as
Office 365 Exchange and SharePoint,
being hosted on SP site.
WorksPad for Service Providers
PC Agents
Sync & Direct Sharing
Universal Web-client
Native Mobile Apps
Tablets & Smartphones

MobilityLab LLC © 2011—2016MobilityLab LLC © 2011—2015
WorksPad Architecture: for Service Providers
Active
Directory
Service ProviderInternet
WorksPad
Services
Exchange
Email, Calendar,
Contacts, Address
Book
SharePoint
Document Libraries
Windows
Shared Folders
FileBox
PC sync folder
Office 365
Cloud
Exchange
Email, Calendar,
Contacts, Address
Book
SharePoint
Document Libraries
Authentication
File/Document Sources
Corporate Email
Management
Console
Policies
WorksPad for SP
Corporate Network
SharePoint
Document Libraries
Windows
Shared Folders
Multi-tenant
Management
WorksPad Tenant
Provisioning,
Management,
Billing,
Interfaces
Windows
Server
Native Mobile Apps
Tablets &
Smartphones
PC Agents
Sync & Direct
Sharing
HTTPS
HTTPS
HTTPS
Universal
Web-client

WorksPad for SP
Existing SP offers
• Limited Office offers - simple cloud hosting of «Virtual Office» by Microsoft(Hosted
Exchange, SharePoint) with low margin
• Coopetition with MS Office 365 for SMEs
• Lack of comprehensive and simple solutions for secure mobile access to enterprise
data
WorksPad Benefits for SP
• Higher attraction of Hosted Exchange/Office 365 bundle with WorksPad
• Additional revenue from existing Hosted Exchange/Office 365 clients with WorksPad
upsell
• Additional revenue from Filebox hosting in SP’s cloud
• Additional revenue from managed service of mobile frontend (WorksPad) for end
customer infrastructure

Commercial Model Summary
“Per user” licensing – for permanent licenses and for subscriptions.
• Per usage/ Revenue share (Post-paid) – Service Provider pays MobilityLab for
sold amount of user licenses per month
Example: 8$ per user per month
• No sales commitment

WorksPad for SP proposal details
• No CAPEX
• Maintenance and support is included in license
• Co-brand by default
• White Label on sales commitment
• OSS/BSS direct integration or by using popular cloud
orchestration platforms*
*Integration is defined in Scope of Work

8 simple steps to partnering
1. WorksPad demo
2. Signing NDA
3. PoC
4. Workshop to determine scope of work for integration between WorksPad and OSS/BSS
5. Commercial negotiations + contract signing
6. Marketing workshop
7. Production deployment
8. Service start + Marketing campaign

Contacts
Mikhail Nikitin
International Business Development
mikhail.nikitin@workspad.com
Mobile: +7 (906) 037-3014
http://www.workspad.com

WorksPad Overview - mar2016 SP

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