Gender Inequality in Belarusian Internet Audience

1. Gender Inequality in Belarusian
Internet Audience
Mikhail Doroshevich

2. 2
Audience composition:
• Source: Mikhail Doroshevich, gemiusAudience, 07/2015, 15-74 age
48.83%51.17%
Men Women

3. 3
Gender and age:
• Source: Mikhail Doroshevich, gemiusAudience, 07/2015, 15-74 age
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
15-18 19-24 25-34 35-44 45-54 55-74
men women

4. 4
Monthly Income:
• Source: Mikhail Doroshevich, gemiusAudience, 07/2015, 15-74 age
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
7.00%
8.00%
9.00%
10.00%
нет дохода до 60USD от 61 до 120
USD
от 121 до 180
USD
от 181 до 250
USD
от 251 до 400
USD
от 401 до 600
USD
от 601 до 1000
USD
более 1000 USD
men women

5. 5
Education:
• Source: Mikhail Doroshevich, gemiusAudience, 07/2015, 15-74 age
0.00% 5.00% 10.00% 15.00% 20.00% 25.00%
incomplete secondary education
finished secondary education
vocational
incomplete high
high
women men

6. 6
Activities:
• Source: Mikhail Doroshevich, gemiusAudience, 07/2015, 15-74 age
0.00% 2.00% 4.00% 6.00% 8.00% 10.00% 12.00%
other
housewife
pensioner
student
unemployed
military man, policeman
unqualified worker
qualified worker, foreman
technical or support staff
creative worker, self-employed person, freelancer
small business owner
office employee
specialist/chief specialist
middle level manager/project manager
top manager/director/owner
women men

7. 7
Marital status:
• Source: Mikhail Doroshevich, gemiusAudience, 07/2015, 15-74 age
0.00% 5.00% 10.00% 15.00% 20.00% 25.00%
widow, widower
divorced
married
not married but live together
single
women men

8. 8
Number of persons in the household:
• Source: Mikhail Doroshevich, gemiusAudience, 07/2015, 15-74 age
0.00% 2.00% 4.00% 6.00% 8.00% 10.00% 12.00% 14.00% 16.00%
5 persons and more
4 persons
3 persons
2 persons
1 person
women men

9. 9
Women’ audience interests:
• Source: Mikhail Doroshevich, gemiusAudience, 07/2015, 15-74 age
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
60.00%
62.00%
64.00%
66.00%
68.00%
70.00%
72.00%
74.00%
76.00%
78.00%
80.00%
Audience composition Real Users

10. 10
Men’ audience interests:
• Source: Mikhail Doroshevich, gemiusAudience, 07/2015, 15-74 age
0
50,000
100,000
150,000
200,000
250,000
300,000
140.00
150.00
160.00
170.00
180.00
190.00
200.00
Affinity Real users